Ashish Guliani

CEO

Delhi, India23 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 21 years of diverse media experience.
  • Expert in integrated marketing strategies across platforms.
  • Strong leadership in creative content development.
Stackforce AI infers this person is a Media & Entertainment expert with a strong focus on marketing and content strategy.

Contact

LinkedIn

Skills

Core Skills

Marketing StrategyCreative DirectionCsrDigital MarketingUser Experience (ux)Marketing & Client ManagementSocial Media ManagementVideo Editing

Other Skills

AdvertisingArt DirectionBrand ActivationBrand DevelopmentBranded ContentBusiness developmentBusiness-to-Business (B2B)CommercialsCommunicationContent DesignContent DevelopmentContent ProductionContent StrategyCopywritingCorporate Videos

About

An MBA in Media & Entertainment with the experience of more than 21+ years in creating content and developing & executing integrated marketing strategies for brand partners across multiple Media platforms. Over the period in my career, I have had the opportunities to work on different verticals, with different teams, vendors and
 stakeholders to align brand strategy and business objectives, which not just helped me diversify my work but also helped me learn new technologies, which further helped me grow to a great extent. From TV shows to youtube content, from funnel light in studio to funnel marketing strategy, from editing to conceptualizing and creating the digital content, from Television Audience Measurement (TAM for TV) to Total Addressable Market (TAM for Digital), the learning graph has been linear upward. The latest industry being the IOT and the world of UX n UI. Lately I have been writing as well, but so far that has been only for the brand partners for their content. Skill Set - Creative direction, Art Direction, Copywriting, Creative Briefs, Creative content, Marketing strategy, Experimental marketing, Business development, Direction, Media planning, Influencer Marketing, Google Analytics, Video production, Photography, UX - UI, Graphic Design, Research, Leadership and Team building.

Experience

23 yrs 9 mos
Total Experience
4 yrs
Average Tenure
9 yrs 4 mos
Current Experience

Burn healing foundation

Advisor / Chief Information Officer

Sep 2021 – Present · 4 yrs 9 mos · New Delhi, Delhi, India · Hybrid

  • Helping the foundation with CSR funding, Digital Marketing and Communication.
CSRBrand DevelopmentNon-Governmental Organizations (NGOs)NGOFoundationsDigital Marketing

E-smart systems ltd.

Head of Digital Marketing

Jun 2019 – Present · 7 yrs · Noida, Uttar Pradesh, India · Hybrid

  • Responsible for planning marketing strategies (B2B) and designing UX n UI with the tech team.
Digital MarketingMarketing StrategyMarket PlanningUser Experience (UX)UIMedia Planning+6

Shunya productions

Head Creative Content & Chief Marketing Strategist

Feb 2017 – Present · 9 yrs 4 mos · India · On-site

  • Responsible for planning marketing strategies for brand partners and creating content for them as well. The client list includes some of the biggest brands in the industry, such as - Dabur Chyawanprash, Dabur Ratnaprash, Dabur Rheumatil, Dabur Hajmola, Dabur Odomos, Dabur Vatika Oil, Emami Talc, Emami Navratna Oil, Uno minda, Spark Minda and xBhp Automedia.
  • We have also partnered with agencies like Madison India, Mindwave and JWT for their respective clients.
Marketing StrategyBrand ActivationMedia PlanningGraphicsArt DirectionCreative Direction+27

Xbhp automedia pvt. ltd.

Electronic Media Director

Mar 2012 – Feb 2017 · 4 yrs 11 mos · Greater Delhi Area · On-site

  • xBhp Automedia Pvt. Ltd. is India’s Largest Motorcycling Platform comprising of a national print magazine, a web-portal and a vibrant and huge offline community pan India "www.xbhp.com"
  • Responsibilities:
  • Marketing & Client Management :- Selling Media Space on Web, Print & Ground Activations. Providing media solutions and managing activations for Partners & Sponsors on all xBhp Platforms.
  • Social Media management :- Designing & Managing the campaigns on Facebook and Twitter.
  • Visual Media:- Conceptualizing, Scripting, Directing, Shooting,
  • Editing & Compositing.
  • Print Media:- Dynamic Photography of Automobiles for xBhp Magazine/Online
  • Client profile : Castrol, Shell, Microsoft, OLX & Wrangler. Direct interaction with senior management or through their Ad, PR or Digital agency.
  • Events & Activations :- Successfully planned, executed and managed
  • Biker of the year 2013 http://boty.xbhp.com
  • Grand India Road trip http://www.grandindianroadtrip.com
  • True Wanderer (Season 2, 3 & 4) http://truewanderers.in
  • Great India Collectors Ride http://www.collectorsride.com
  • Planned, executed & managed biggest "Best Route" mapping activity for riders for & in
  • association with HERO MOTOCORP (www.heromiles.com).
GraphicsArt DirectionGraphic DesignExecutive ManagementContent DesignStoryboarding+11

Tv today

Video Editor, Animator

Nov 2007 – Feb 2012 · 4 yrs 3 mos · Greater Delhi Area

  • Content editor for all 4 channels - Aaj Tak, India Today (Formerly Headlines Today), Delhi Aaj Tak & TEZ.
GraphicsProduction ManagementDigital AssetsVideo Editing

Miditech

Video Editor

Nov 2006 – Nov 2007 · 1 yr · Gurugram, Haryana, India

  • I used to edit shows:
  • Galli Galli Sim Sim II (Sesame Street) for Cartoon Network & Doorshan,
  • Nat Geo Junior for National Geographic Channel,
  • Broadcast mastering of International cooking shows for Food First channel
GraphicsDigital AssetsVideo Editing

Swayam infotainment

Video Editor

Oct 2005 – Nov 2007 · 2 yrs 1 mo · Greater Delhi Area

  • I used to edit 3 weekly shows:
  • Namaste Cinema for Zee Cinema,
  • Business Street for Zee Business and
  • Stay Fit for Care TV
GraphicsDigital AssetsVideo Editing

Films rajendraa

Video Editor

Dec 2004 – Oct 2005 · 10 mos · Greater Delhi Area

  • I used to edit a weekly Travel Show “Jaane Apna Desh" and corporate AV's.
GraphicsDigital AssetsVideo Editing

Studio 56

Video Editor (trainee)

Jul 2002 – Nov 2004 · 2 yrs 4 mos · New Delhi Area, India

  • I used to edit corporate AV's, short films and music videos.
GraphicsDigital AssetsVideo Editing

Education

Annamalia University

Master of Business Administration (MBA) — Media and Entertainment

Jan 2010 – Jan 2012

Maya Academy Of Advance Cinematics

PG Diploma in Animation — 3D Animation and Compositing

Jan 2001 – Jan 2002

Delhi University

B Com(Pass)

Jan 1997 – Jan 2000

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