Ashish Ranjan

CEO

New Delhi, Delhi, India9 yrs 4 mos experience

Key Highlights

  • Proven track record in FMCG and E-commerce leadership.
  • Expert in brand strategy and product innovation.
  • Strong background in consumer insights and market research.
Stackforce AI infers this person is a seasoned professional in FMCG and E-commerce with a focus on brand management and product strategy.

Contact

Skills

Core Skills

Business DevelopmentE-commerce ManagementBrand ManagementGo-to-market StrategyBrand StrategyProduct LaunchMarketing ManagementBrand PromotionConsumer InsightsProduct InnovationSales ManagementMarket StrategyProcess ImprovementCustomer ExperienceE-learning Development

Other Skills

Microsoft ExcelMicrosoft WordPowerPointMatlabProgrammingSolidWorksThermodynamicsFluid MechanicsMicrosoft OfficeANSYSCADDrawingHeat TransferResearchPhotoshop

About

Business leader with experience in FMCG and E-commerce. Sales and marketing experience in emerging markets on projects like negotiation with local and global partners, team management at multicultural level, territory development, new product development & launch, new campaign development and execution, regional brand strategy, strategic planning, tactical and strategic communications, situation analysis, consumer & market research. A team player motivated in mentoring individuals and working in cross-functional roles to achieve organizational goals. Strong research and innovation background since B.Tech. at Indian Institute of Technology, Delhi.

Experience

9 yrs 4 mos
Total Experience
1 yr 7 mos
Average Tenure
7 mos
Current Experience

Ferrero

National Key Account Manager, EB2C

Nov 2025Present · 7 mos · Bengaluru, Karnataka, India · On-site

Dabur india limited

Key Account Manager

Jun 2023Nov 2025 · 2 yrs 5 mos · Delhi, India

  • Managed ~250cr business across all categories on Flipkart & Big Basket

Reliance retail

Customer Marketing Manager

Feb 2022Jun 2023 · 1 yr 4 mos · Bengaluru, Karnataka, India

  • Part of foundation team in RCPL. Launched multiple brands and drive GTM in GT channel.

Kellogg company

5 roles

Brand Manager, Kellogg's cereals

Oct 2020Dec 2021 · 1 yr 2 mos

  • Relaunched Kellogg's corn flakes in Nigeria
  • Responsible for breakfast cereal category growth by developing brand assets.

Marketing Manager, Indomie noodles

Nov 2019Oct 2020 · 11 mos

  • Responsible for marketing ATL and BTL activities for the world's largest selling noodles, Indomie, in Nigeria. ($400 M business in Nigeria)

Consumer Insights, Indomie noodles & other brands

Mar 2019Oct 2020 · 1 yr 7 mos

  • • Drive campaigns and product innovation strategy by capitalizing on consumer, market and societal trend in coordination with external agencies like Nielsen, Millward Brown/ KWP etc

Area Sales Manager, Dufil Prima Foods Ltd

Jun 2018Mar 2019 · 9 mos

  • Responsible for Managing sales ($ 40M) of Indomie for Nigeria’s No. 1 noodle
  • Delivered 19% CAGR with sales force of 91 & managed 51 distributors
  • Designed Go to Market strategy to achieve 35% increase in resource productivity and 11% in touch points
  • Conducted market research; planned and executed BTL marketing strategy

Management Trainee

Apr 2018Jun 2018 · 2 mos

  • Responsible for managing sales of Hypo bleach in Rivers state (USD 100k), Nigeria's No. 1 bleach
  • Improvised hospital sampling at PHC and doctors’ recommendation for category awareness

Snapdeal

Product Management Intern

Apr 2017Jun 2017 · 2 mos · Gurugram, Haryana, India

  • Redesigned Interactive Voice Response (IVR) process for effective query resolution in first call itself
  • Developed customer flow visualization of CRM tool & segmented callers based on service & satisfaction
  • Mapped Mystery Shopping behaviour results to customer journey; benchmarked with competitors’ IVR
  • Eased query access and navigation with improved need prediction rules & redesigned menu items
  • Identified and implemented multiple bottleneck resolutions by coordinating with respective business teams
  • Devised 2-phase restructuring plan for improvement of automated use-cases; Phase 1 under implementation
  • Impact:
  • 15% reduction in repeat call rate
  • 40% reduction in average call duration

Reliance

2 roles

Manager

Promoted

Jul 2015Nov 2015 · 4 mos

  • Validation, Planning, Scheduling and Execution of daily jobs including preventive maintenance, condition monitoring and unplanned failures with proper work compliance and safety standards
  • Understanding technical details, Risk Assessment, Root cause Analysis of failures and providing technical solutions
  • Maintaining database of job activities

Graduate Engineer Trainee

Jul 2014Jul 2015 · 1 yr

  • Supervised team of approx 250 members and resource management for execution of crude column related modification for efficient diesel recovery of Capex INR 5.83 Cr at Major Turnaround at DTA-crude plant, RIL, Jamnagar, Gujarat (March , 2015)

Careerplugin

Co-Founder & CEO

Jan 2015Jan 2016 · 1 yr · New Delhi, India

  • CareerPlugin aims at marketplace sharing and benefiting through collaborations across verticals in education sector. We understand the intermingled need of schools, coaching, colleges and companies and aim at developing an economical model through connectivity across the channels.
  • Designed/ developed scalable e-learning hosted solution for coaching institutes.
  • Built online assessment tool featuring brand building easy-to-setup for coaching institutes.
  • Researched over the test preparation pattern and evolved model to commercialize into a profitable test preparation model
  • Interactions with over 300+ clients for contribution across verticals in education centre.
  • Set-up for 50+ paid B2B clients for achieving better market opportunity and hosted their test preparation services.

Education

Indian Institute of Management, Lucknow

PGDM — Management

Jan 2016Jan 2018

Indian Institute of Technology, Delhi

Bachelor of Technology (BTech) — Mechanical Engineering

Jan 2010Jan 2014

RPS Residential School, Patna

High School — CBSE

Jan 2008Jan 2010

Gyan Niketan, Patna

High School — CBSE

Jan 1998Jan 2008

Stackforce found 100+ more professionals with Business Development & E-commerce Management

Explore similar profiles based on matching skills and experience