Feb 2023 – Jul 2024 · 1 yr 5 mos · Chandigarh, India · On-site

• Content Strategy:
• Developed and executed a content strategy resulting in a 600% increase in website traffic.
• Increased lead generation by 15% through targeted content campaigns.
• Aligned content with industry trends, resulting in 10% higher engagement metrics (e.g., average
• session duration, bounce rate).
• Identified content gaps and implemented strategies to fill them, leading to a 100%
• improvement in content relevance (e.g., time spent on a page, number of pages viewed).
• Content Creation:
• Authored 50 high-quality blog posts, case studies, and other content pieces over the past year.
• Maintained a consistent brand voice and messaging across all content, achieving a 95%
• satisfaction rating from marketing and sales teams.
• Ensured content was optimized for search engines and social media, resulting in a 15% increase
• in organic traffic and a 50% increase in social media shares.
• Wrote copy for all stages of the marketing funnel (ToF, MoF, BoF), including long-form blog
• posts, white papers, case studies, ebooks, landing pages, and newsletters.
• Industry Knowledge and Innovation:
• Stayed up-to-date with industry trends and competitor content strategies by attending industry
• conferences, reading industry publications, and participating in online communities.
• Identified an opportunity for content differentiation by creating a series of infographics,
• resulting in a 30% increase in time spent on site.

Sep 2022 – Feb 2023 · 5 mos · Bengaluru, Karnataka, India · Hybrid

• Copywriting:
• Wrote copy for all stages of the marketing funnel (ToF, MoF, BoF), including long-form
• blog posts, white papers, case studies, ebooks, landing pages, and newsletters.
• Wrote compelling and engaging web copy for various marketing surfaces (email, social
• media, website), driving a 20% increase in user engagement as measured by click-through
• rates and social media shares.
• Content Management and Optimization:
• Identified and proposed new content ideas that appealed to key target audiences and
• supported broader team goals.
• Refreshed and re-optimized existing content to ensure alignment with current positioning
• and SEO best practices, leading to a 30% improvement in organic search ranking.
• Audited and proactively identified areas for content and SEO improvement across
• marketing communication surfaces, achieving a 20% increase in website traffic.
• Measured content performance through Google Analytics, applying analytical learnings to
• refine strategy and develop new content, resulting in an improvement in content
• effectiveness as measured by conversion rates and engagement metrics.

Jun 2021 – Aug 2022 · 1 yr 2 mos · Chandigarh, Chandigarh, India

• Strategic Content and Marketing:
• 1. Developed and implemented a content marketing strategy that increased website traffic by 20% and customer engagement by 15%.
• 2. Optimized messaging across all channels, considering acquisition, retention, and SEO best practices, leading to a 12% increase in conversion rate.
• 3. Helped target personas understand their needs and maximize the value of products, resulting in a 10% increase in customer satisfaction.
• 4. Presented marketing concepts and creative assets effectively to stakeholders, receiving 95% satisfaction.
• 5. Provided comprehensive and constructive feedback on marketing materials, ensuring a 98% adherence to brand guidelines.
• 6. Successfully incorporated brand values into marketing initiatives, strengthening brand identity.
• 7. Contributed to increasing brand value by helping publish 70 guest posts in high authority PR websites within one year by developing and implementing guest post-link-building strategies.

Jun 2020 – Oct 2022 · 2 yrs 4 mos · Simi Valley, California, United States · Remote

• Content Creation and Management:
• Created high-quality long-form content, achieving an average engagement rate of 3 minutes across all platforms.
• Developed sales and marketing collaterals, leading to a 12% increase in conversion rate.
• Repurposed existing content assets for different channels, resulting in a 225% increase in website traffic.
• Collaborated closely with other departments to ensure content aligned with business objectives, achieving a 100% satisfaction rate among
• stakeholders.
• Created user guidance, onboarding, and support content, reducing user friction by 20%.
• Created gated content that generated 50 new leads and a 7% increase in sales.
• Content Marketing and Branding:
• Increased brand awareness by 20% as measured by social media following and website traffic.
• Successfully implemented content strategies, resulting in a 15% increase in customer engagement.
• Built and led a content marketing team, driving a 10% increase in qualified leads.
• Created multi-platform content opportunities, generating 50 new leads and a 7% increase in sales.

Jun 2020 – Jun 2021 · 1 yr · Chandigarh

Dec 2019 – Jun 2020 · 6 mos · Panchkula

• Content Strategy & Development:
• 1. Developed and implemented content strategies across diverse formats, including case studies, blogs, articles, infographics, email campaigns, white papers, sales decks, newsletters, website landing pages, podcasts, video scripts, and SMM posts for LinkedIn, Twitter, and Facebook.
• 2. Collaborated effectively with marketing teams to create content aligned with target audiences and business objectives.
• Content Marketing & Inbound Marketing:
• 1. Created content designed to inform, educate, and engage target audiences, leading to increased brand awareness, website traffic, and lead generation.
• 2. Created product marketing materials such as sales decks and white papers to educate potential customers about product features and benefits.
• 3. Developed compelling messaging and positioning that resonated with target audiences.
• Contributed to product launches and go-to-market strategies.
• Additional KRAs:
• 1. Successfully bridged the gap between engineers, marketing associates, developer advocates, external users, and developers, fostering collaboration and knowledge sharing.
• 2. Maintained a deep understanding of design, content, and usability best practices to ensure the creation of high-quality, user-friendly content.

Jan 2017 – Dec 2019 · 2 yrs 11 mos · Chandigarh, India · On-site

• Content Creation and Management:
• Created compelling digital content that translates technical information into logical, readable, and understandable content.
• Lead and work closely with the content team to develop, deliver, and promote quality content.
• Developed and oversaw the implementation of content strategy.
• Proofread and edit content for errors and inconsistencies to improve readability.
• Established style guides that specify the writing style and tone needed to create engaging content.
• Collaborated with the client's technical team to produce content that generates results.
• Created compelling and relevant content for current events, lifestyle, and B2B marketing.
• Proofread content, grammar, brand relevance, and SEO optimization for engagement.
• Creative strategy planning and implementation on content creation, marketing, branding, promotion, and business development.
• Worked with Project Managers, Team Leaders, and Directors to determine strategic and creative needs for internal and external marketing.
• Wrote copy for product pages, internal magazines, and emails to meet marketing objectives.
• Coordinated content and creative updates for a complete overhaul and refresh of the corporate website.
• Worked with the in-house creative team to strategize digital campaigns to increase traffic and conversions on the corporate website.
• Established consistent brand voice and tone for written content on owned media channels