Jan 2024 – Jun 2024 · 5 mos

• Strategy team work in a consulting mode within Scaler taking up projects with strategic & measurable outcomes like business expansion, revenue, margins and NPS
• Highlights
• ➡️ Led the transformation of the business operations team, resulting in an 8 point increase in net promoter score (NPS)
• ▫️Restructured the team from a task first to an ownership first model by aligning individuals to key responsibilities resulting in higher accountability
• ▫️Improved team productivity by addressing performance gaps through coaching and hiring high-potential replacements, resulting in a more motivated and high-performing team
• ▫️Increased team output by setting up an operating model, streamlining key processes, and automating time-intensive tasks, resulting in improved collaboration across teams, higher productivity, and reduced errors
• ➡️ Evaluated revenue potential for a B2B learning solution through market research, adding a potential $1M revenue stream to the future offerings pipeline

Jul 2022 – Dec 2023 · 1 yr 5 mos

• ➡️ Led the Neovarsity revenue growth project resulting in doubling the revenue while increasing the margins by 20%
• ▫️ Launched Neovarsity 2.0, integrating new modules, accompanied by a 50% price increase
• ▫️ Generated 2x leads by increasing awareness by building communication journeys and optimising landing page
• ▫️ Improved sales productivity by revising the compensation structure and providing mentoring to under-performing sales reps
• ➡️ Built and scaled adoption of a founder-led video library tool, achieving 3x higher lead conversion rates and integrating the tool into core sales processes
• ▫️ Created short, persona-specific videos featuring the founder addressing common pain points and objections, enabling sales reps to learn and share directly with leads
• ▫️ Organized AMA sessions, launched a Slack community for sales reps, and leveraged peer-driven success stories to drive tool usage, scaling adoption across 400+ sales reps

Nov 2020 – Jun 2022 · 1 yr 7 mos

• Highlights
• ➡️ Established end-to-end data visibility across the lead journey, enabling data-driven decisions that improved lead tracking resulting in improved sales productivity and higher returns on marketing efforts resulting in 30% improvement in conversion
• ▫️Fetching data from leadsquared (CRM tool) and setting up campaign level tracking to build end to end lead journey tracking
• ▫️Built marketing report that tracked overall, asset & channel lead funnel enabling marketing team optimise spends and campaigns
• ▫️Developed a Sales Performance Report to monitor performance at the individual, team, and pod levels across daily, weekly, and cohort intervals to detect performance dips early

Feb 2020 – Nov 2020 · 9 mos · Bengaluru Area, India

• ➡️ Led the company’s Business Intelligence function, managing a team of 5 analysts to develop dashboarding and reporting across functions at bounce
• ▫️Build a real time automated looker studio dashboard to track the key revenue metric leading higher org-level visibility
• ▫️Streamlined the process of building dashboards and reports resulting in lower development time and higher accuracy

Mar 2019 – Feb 2020 · 11 mos · Bengaluru Area, India

• Reduced the logistic costs by 20% by analyzing key drivers and recommending solutions
• ▫️ Saved the company $6M by identifying overcharging by a third party logistics partner
• ▫️ Optimized the order sourcing algorithm by incorporating data-driven weights, resulting in improved delivery times and reduced cancellations
• ▫️Identified incorrect usage of packaging material leading to higher volumetric weight, inflating logistics costs

Jul 2016 – Oct 2018 · 2 yrs 3 mos · India