May 2023 – Dec 2023 · 7 mos · Singapore · Hybrid

• Assist in day-to-day project management of digital and innovation projects (NTG SkinU, Sustainability Campaigns, 1PD Acceleration, Skin Tech/Skincast Test and Learn)
• Assist in development and execution of content assets for campaigns, social pages, websites and e-commerce pages and PDPs for cluster-wide Metro Asia projects.
• Consolidate market requirements for execution and work with cross-functional teams and external partners/agencies as needed (NTG, Aveeno, Listerine)
• Develop tracking template and analysis of big bet campaigns including media performance, ROI indicators, social listening insights (YouGov, Vidmob) for Metro Asia Markets
• Assist in rollout of Metro Asia Digital-First Capability Building Program for Talents (DDU – Data and Digital University)

Mar 2023 – May 2023 · 2 mos · Singapore · Hybrid

May 2023 – Dec 2023 · 7 mos · Singapore · Hybrid

• Formerly known as (Johnson & Johnson Consumer Health)

Aug 2021 – May 2022 · 9 mos · Gurugram, Haryana, India

• Managed performance marketing (Facebook ads, google ads and website optimisation) for brands such as FabIndia (spending Rs 1cr/month), Aachho (spending Rs 50lakhs/month), Rustorange (spending 35 lakhs/month), Karuna Khaitan, Hespoke originals generating a monthly revenue of 4 Cr (INR) for women's and men's apparel categories.
• Achieved a ROAS of 11X and CRR of 8% in women's apparel on a monthly level
• Managed clients like Baidyanath in Health and Wellness Industry and Helfinch in Home appliances vertical with a spending of Rs 3.5 Lakh (INR) per month.
• Conducted root cause analysis and provided routine executive-level reporting on the performance of digital ads and future opportunities. Published recommendations and action plans based on data.
• Created quarterly projections for scaling up the brand spent on digital ads for better ROI.
• Provide thought leadership around planning, road maps and execution.
• Built strong communication channels at all levels with clients, Google India POCs and Meta POCS, set proper expectations, provided clear status communications, and managed them towards a growth plan.
• Rolled out the mentorship program for the organization under the learning and development focus group of the company.

May 2019 – Jun 2021 · 2 yrs 1 mo · Gurgaon, India

• Aimed to provide a superior community living experience to young and dynamic working corporate professionals in metro cities.
• Developing key business processes and implementation of strategies Responsible for overall marketing plan including B2C, B2B sales and digital marketing.
• Managed a team of 10 employees & served a client base of 70+ customers, revenue generated- Rs 4,50,000/ month.
• P&L ownership for all brands including MiNest, MiKitchen and MiNest Mini.

Apr 2018 – May 2018 · 1 mo · Bengaluru, India

• Worked with the Research and Media Services & enterprise performance management team which included market research and data mining on IOT initiatives in automotive and healthcare industry such as GSK, Toyota.
• Preparation of Dossiers, analysis and interpretation of big data and financial reporting from data.

Apr 2017 – May 2017 · 1 mo · Noida

• -Worked on social media marketing, social media optimization, off page SEO techniques for 4 accounts simultaneously including key account IRCTC railways. Maintained avg. engagement/posts at - 6% & avg. weekly growth 2.8%

Feb 2017 – Feb 2017 · 0 mo · Bengaluru Area, India

• - Taught under- privileged students of middle school and high school subjects such as Mathematics, and English in a fun and interactive way.

Jan 2017 – Mar 2017 · 2 mos · Bengaluru Area, India

• Responsible for lead generation and retail sales for "My Captain" product of The Climber.
• Generated 100+ leads and converted 25+ leads.
• Responsible for managing revenue accounting.

Dec 2016 – Mar 2017 · 3 mos · Bengaluru Area, India

• - Worked under marketing and events department for the “KickStart” entrepreneurial start up in Hilton Bangalore