May 2022 – May 2025 · 3 yrs · London, England, United Kingdom

• My team are focussed on driving best practice digital demand generation within a hyper 'client focussed' environment. Leveraging 'always on' account based marketing and data driven content strategies aligned to 'rich content' story telling to elevate the visibility and resonance of client experiences where Avanade have made a genuine human impact through the power of people & Microsoft technology.

Feb 2019 – Apr 2022 · 3 yrs 2 mos · London, United Kingdom

• QUANTIQ were a Microsoft 'Inner Circle Partner' and created optimised connected modern enterprises delivering business process excellence via the full Dynamics365 stack. My team were focussed on maximising the flow of high quality demand generation for our sales organisation leveraging cross platform digital marketing capability and innovative story telling.
• QUANTIQ was acquired by Avanade in November 2021

Oct 2015 – Jan 2019 · 3 yrs 3 mos · London, United Kingdom

• I led a matrix structured team of IT marketing professionals driving marketing and communications excellence across our international business

Jan 2014 – Oct 2015 · 1 yr 9 mos · London, United Kingdom

Sep 2011 – Oct 2013 · 2 yrs 1 mo

• I led Insight's ecommerce, social, direct marketing and cloud business teams. In addition I was responsible for our sizable IT Client Events program management and PR activities across the €1.3billion EMEA region.
• Our focus was to drive incremental value to our clients through our innovative eCommerce and Cloud platforms and to deliver incremental ROI for the business and our partners through transitioning our sizeable traditional print marketing activities into new digital programs including an enhanced multi country website and epublications platform, integrated with social media and an algorithm driven trigger marketing communications program.

Jan 2011 – Sep 2011 · 8 mos

• In this project based role I coordinated the businesses global response to the major 2011/12 Microsoft Channel Incentive fee changes. The role called for significant cross functional and project management experience and the ability to influence and motivate behavioural change in sales, and senior management teams in up to 24 counties.
• The project mitigated the otherwise negative impact on annual global earnings of over $30million.

Feb 2009 – Dec 2010 · 1 yr 10 mos

• I led the £400m+ UK Corporate Sales & Software Licensing Divisions for insight UK. This comprised over 140 IT sales professionals organised across a dynamic inside sales floor combined with external BDMs and volume licensing consultants.

Mar 2004 – Dec 2006 · 2 yrs 9 mos · Hampshire

• In this role I led the sales and marketing functions including; direct marketing, BI and analytics, media production, inbound, field and export sales functions. The business operated multiple Industrial products brands selling to business and public sector clients in multiple geographies with world wide sales in excess of €300m.

Apr 2001 – Dec 2003 · 2 yrs 8 mos · London, United Kingdom

• On behalf of this London based VC fund, I led the day to day sales, marketing, operations, business restructuring and the ultimate trade sale of a portfolio of B2C online companies, including the Pets Pyjamas business, which won the prestigious Sunday Times and 3i 'New Business of the Year Award'.

May 1998 – Mar 2001 · 2 yrs 10 mos · London, United Kingdom

• This was a "Corporate Start Up" in the DIY and independent tradesman sector. I managed the inception, infrastructure and team acquisition elements of the project including but not limited to; call centre and distribution operation acquisition and set up, ERP system implementation and integration, establishment of the marketing database systems and analytics and the multi channel marketing business launch to market. This followed by the day to day operation and establishment of the business.
• The Jewson Direct business won 7 Direct Marketing industry awards and achieved revenues of over £50m in it's first full fiscal year.

Jul 1992 – Mar 1998 · 5 yrs 8 mos · Yorkshire

• I led all aspects of the company's UK marketing and sales organisations including direct marketing, data management and analytics, product management, creative production and sales operations. During my tenure the business trebled in size with material improvements in profitability.
• I working closely with the US parent company's senior leadership team (Boise Cascade Office Products Inc.) I consistently served on the company's EMEA Acquisition Team which concluded deals in France, Spain and Germany and also on the Global Vendor Management Team which optimised trading relationships with the organisations key supply partners.

Jan 1990 – Jun 1992 · 2 yrs 5 mos