Ashok Lalla — CEO

I am an experienced marketing and digital leader with 30+ years of experience, and a maverick marketing mind who helps businesses and brands grow and thrive through a blend of: * Customer-centred brand building * Next practices over best practices * Big ideas, bigger gains * A strategic approach to even everyday tactics As an independent marketing, digital and brand advisor I have worked with over 75 brands since 2015. I wear multiple hats for my clients: that of a trusted advisor to business owners and founders; partner to leadership teams and mentor to marketing teams; fractional CMO to brands with young marketing teams; growth driver to turn brands into revenue engines; problem solver using a consumer, brand and marketing lens. I bring over 30 years of diverse experience across both large established companies and young, startup brands. My experience is a unique blend of client-side roles, agency leadership positions, and multi-faceted advisory experience. In roles prior to 2015, I helped craft Digital strategy and led campaigns for brands such as Unilever, IBM, Lenovo, Nike, Pepsi, Ford, Amex and the Aditya Birla Group in the digital leadership positions I held in leading agencies, Mindshare and Euro RSCG (now Havas). I also led global digital marketing (and ecommerce) for Taj Hotels for 10 years from 2000, and managed worldwide digital marketing for Infosys for 3 years from 2012.

Stackforce AI infers this person is a seasoned marketing strategist with expertise in digital transformation across various industries.

Location: Bengaluru, Karnataka, India

Experience: 32 yrs 5 mos

Skills

Marketing Strategy
Brand Development
Digital Strategy
Brand Management
E-commerce
Product Development
Advertising
Client Management

Career Highlights

30+ years of diverse marketing experience
Advised over 75 brands across multiple sectors
Expert in transforming brands into revenue engines

Work Experience

Self-employed

Marketing, Digital & Brand Advisor (10 yrs 11 mos)

Infosys

Global Head - Digital Marketing (2 yrs 8 mos)

Mindshare

Leader - Digital, South Asia (6 mos)

Euro RSCG (now Havas Worldwide)

President - Digital (2 yrs 5 mos)

Taj Hotels Resorts and Palaces

Director of Internet Marketing (8 yrs 11 mos)

Advertising Manager (2 yrs)

Times Multimedia

Sr. Product Manager (1 yr)

Enterprise Nexus Communications (now Bates 141)

Senior Account Executive (4 yrs)

Education

MBA at Jamnalal Bajaj Institute of Management Studies (JBIMS, Mumbai)

Attended Marketing Management and Senior Management programmes at Cornell University (School of Hotel Administration)

B.A. at Jai Hind College, University of Mumbai

at Fergusson College

at The Bishop's High School, Pune & Greenlawns School, Mumbai

Ashok Lalla

CEO

Bengaluru, Karnataka, India32 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

30+ years of diverse marketing experience
Advised over 75 brands across multiple sectors
Expert in transforming brands into revenue engines

Stackforce AI infers this person is a seasoned marketing strategist with expertise in digital transformation across various industries.

Contact

Skills

Core Skills

Marketing StrategyBrand DevelopmentDigital StrategyBrand ManagementE-commerceProduct DevelopmentAdvertisingClient Management

Other Skills

Customer-centred brand buildingDigital & Social Business StrategyCustomer Experience Development and ManagementSocial media strategyBrand salienceTransformational initiativesDigital business leadershipMobile MarketingClient relationship managementDigital strategy developmentClient solutionsInternet marketing strategyEcommerce growthBrand buildingMarketing communications

About

Experience

32 yrs 5 mos

Total Experience

4 yrs

Average Tenure

10 yrs 11 mos

Current Experience

Self-employed

Marketing, Digital & Brand Advisor

Jun 2015 – Present · 10 yrs 11 mos · Bengaluru Area, India · Hybrid

Since 2015, I have worked with over 75 brands across 20+ sectors.
My clients have spanned brands and businesses of all sizes, from global multinational firms to large established Indian brands to young and growing startup and D2C brands.
I wear multiple hats for my clients, based on what’s required and what is best for the brand:
That of a trusted advisor to business owners and founders
Partner to leadership teams and mentor to marketing teams
Fractional CMO to brands with young marketing teams
Growth driver to turn brands into revenue engines
Problem solver using a consumer, brand and marketing lens
I help my clients to:
Find new avenues for revenues and accelerated growth
Overcome their current marketing and business challenges
Improve customer acquisition and stickiness
Strengthen their brands and help them stand out amongst competition
Make smarter marketing investment decisions and achieve more with less
Interpret the important signals amidst the noise that surrounds brands and marketing today
Do stuff that impacts meaningful sanity metrics rather than mundane, transient vanity goals
If you are a business owner or manage brands and would like to energise and grow your business through smarter brand building and more efficient marketing, let’s talk, today! You may write to me at ashoklalla@yahoo.com.

Customer-centred brand buildingDigital & Social Business StrategyMarketing StrategyBrand DevelopmentCustomer Experience Development and Management

Infosys

Global Head - Digital Marketing

Oct 2012 – Jun 2015 · 2 yrs 8 mos

Shaped worldwide Digital and Social media strategy for the Infosys brand and all its offerings.
Drove transformational initiatives and campaigns to grow brand salience and deliver business impact amongst key audiences globally through Digital channels.
Turned a largely presence-based Digital approach into a vibrant outreach-driven one.

Digital strategySocial media strategyBrand salienceTransformational initiativesDigital StrategyBrand Development

Mindshare

Leader - Digital, South Asia

Nov 2011 – May 2012 · 6 mos · Mumbai Metropolitan Region

Led Mindshare's Digital business in India and South Asia, across 7 offices and a large bouquet of leading global and Indian brands.
Also led Mindshare's global Mobile Marketing Centre of Excellence, based out of Mumbai.
Member of Mindshare South Asia Executive Committee (ExCo).

Digital business leadershipMobile MarketingClient relationship managementDigital StrategyMarketing Strategy

Euro rscg (now havas worldwide)

President - Digital

May 2009 – Oct 2011 · 2 yrs 5 mos

Led the development and deployment of Digital strategy and solutions for an array of clients, including IBM and Unilever.
Member of India Management team and Euro RSCG APAC Digital Council.

Digital strategy developmentClient solutionsBrand managementDigital StrategyBrand Management

Taj hotels resorts and palaces

2 roles

Director of Internet Marketing

Promoted

Jun 2000 – May 2009 · 8 yrs 11 mos

Responsible for formulation and implementation of the Company’s worldwide Internet Marketing strategy, growing Ecommerce revenues and using the digital space to build the Taj brand.
Pioneered several firsts in the Indian travel and hospitality digital space.

Internet marketing strategyEcommerce growthBrand buildingDigital StrategyE-commerce

Advertising Manager

Jan 1997 – Jan 1999 · 2 yrs

Managed a multi-million dollar domestic and international marketing communications program aimed at consumers and trade partners across print, television, cinema, radio, outdoor, direct mail, events and co-marketing activities.

Marketing communicationsAdvertising managementMarketing StrategyAdvertising

Times multimedia

Sr. Product Manager

Jan 1999 – Jan 2000 · 1 yr

Involved with all aspects of product development and brand management in the then nascent category of multimedia infotainment and edutainment.

Product developmentBrand managementProduct DevelopmentBrand Management

Enterprise nexus communications (now bates 141)

Senior Account Executive

Jan 1993 – Jan 1997 · 4 yrs

Developed an enduring understanding of creating distinctive brand communications and honed client relationship skills through managing day-to-day operations of a range of accounts, at what was one of the best regarded ad agencies at the time.

Brand communicationsClient relationship managementBrand ManagementClient Management