Oct 2023 – Sep 2025 · 1 yr 11 mos · On-site

• Lead 5 product pods within GoFood
• Affordable & Promo-Sensitive*
• Building 0-1 and 1-n product offerings for everything affordability on GoFood focused on making food delivery accessible to price & promo sensitive users by optimizing menu affordability, value bundles, and dynamic pricing strategies.
• Leading different product offerings that leverage synergies among them to collectively achieve the goals of the GoFood Affordable charter i.e. to unlock this new user segment/persona for GoFood and thus increase its user base.
• Promotions*
• Focuses on two key areas:
• Driving user conversion through promotions.
• Increasing third-party promo penetration.
• This pod is further divided into Customer and Merchant sub-pods.
• Checkout Experience*
• Owns the end-to-end checkout user journey, optimizing checkout to booking conversion across different personas.
• Fast Delivery*
• Aims to enhance existing (like express) and build new experiences for the affluent user persona, leveraging fast & predictable delivery as a key driver for GTV growth. Additionally, this pod owns the ETA customer experience.
• Assortment Categories*
• Aims to increase the frequency of the premium & frequent user segment through improved assortment availability & discovery experience.
• GoFood Hemat provides affordable food SKUs that users desire and that is easy to find and order with reliably predictable and always cheaper delivery for price-sensitive users willing to trade off on delivery time and assortment for cost.
• GoFood Hemat performance since launch (4 months since launch):
• 8X order growth & 4X funnel conversion growth
• Contributes to 3% of nationwide GoFood orders
• 2.5X growth in activating new users to Gojek and GoFood
• I work with a team of 40+ people across product, engineering, design, data, research, strategy, sales & marketing, including 4 direct PM reports

Jul 2022 – Sep 2023 · 1 yr 2 mos · On-site

• Spearheaded product initiatives within the GoFood Consumer Transactions Product group.
• Expanded my scope by taking on additional responsibilities to lead product for two key streams:
• 1) New Modes
• 2) Home & Recommendations.
• Led the charge in shaping product strategies and roadmaps for enhancing user experience and engagement while collaborating closely with cross-functional teams and drove customer-centric solutions to meet evolving market demands.
• ## GoFood New Modes ##
• Continued leading the GoFood New Modes team which was focussed on building different "modes" for GoFood that help offer customers the right and relevant way of ordering food while maintaining service reliability and customer satisfaction
• The flagship product I led called GoFood Mode Hemat, which is an innovative, personalized, and self-sustaining offering designed to meet the needs of budget-conscious users, offering tailored discovery and ordering experiences at affordable prices was launched and it achieved product market fit.
• Mode Hemat adoption increased significantly to ~15% of all completed GoFood orders contributing to ~6.7% incremental completed orders for GoFood
• ## GoFood Home & Recommendations ##
• This team's goal was aimed to provide the most relevant and personalized food recommendations to users which helps them to easily find restaurants and dishes they are looking for. By doing so, we not only enhance user experience but also drive optimal business outcomes for GoFood, merchants, and drivers alike.
• Experimented with and rolled out various features that helped bring about a ~3.5% increase in GoFood home page conversion in both Indonesia and Vietnam
• Worked with my business and marketing stakeholders to improve the governance and decision-making framework for the assets on the home page.

Jan 2022 – Jun 2022 · 5 mos · On-site

• Led the GoFood New Modes team within the GoFood Consumer Transactions product group
• This team was focused on building different "modes" for GoFood that help offer customers the right and relevant way of ordering food while maintaining service reliability and customer satisfaction
• The flagship product I led was GoFood Mode Hemat, an innovative, personalized, and self-sustaining offering designed to meet the needs of budget-conscious users, offering tailored discovery and ordering experiences at affordable prices.
• Led product strategy, ideation and execution of Mode Hemat from inception to launch

Oct 2021 – Dec 2021 · 2 mos · On-site

• Got promoted to Senior Product Manager
• Continued my ownership of leading product for the GoFood Pricing and Checkout (GFPC) team in 2021 and owned the customer pricing and checkout experience on GoFood that aimed to ensure a hassle-free, quick, and delightful checkout experience for users while focussing on driving reliable and profitable growth for GoFood.
• Introduced 4 new payment methods that helped increase digital payment penetration for GoFood
• Along with these, I continued my ownership in delivering improvements and leading GoFood Pickup

Jan 2021 – Sep 2021 · 8 mos · On-site

• Expanded my ownership by taking on the additional responsibility of leading product for the GoFood Pricing and Checkout (GFPC) team in 2021 and owned the customer pricing and checkout experience on GoFood that aimed to ensure a hassle-free, quick, and delightful checkout experience for users while focussing on driving reliable and profitable growth for GoFood.
• Increased checkout conversion by ~7.5% and reduced accidental bookings by ~2%
• Worked on integration of a pricing framework that enabled the launch of various fees like Convenience Fee, Waiting Fees, and Small Order Fee that helped gain a stat-sig increase in gross take and driver acceptance rates
• Along with these, I continued my ownership in delivering improvements and leading GoFood Pickup

Apr 2019 – Dec 2020 · 1 yr 8 mos · On-site

• Led the GoFood Novelty pod within the GoFood Ordering product group spearheading initiatives to build novel & innovative ways of ordering food.
• Led GoFood Pickup product development from inception to launch. Upon launch, Pickup contributed to ~5% of all completed GoFood orders and is also one of the most profitable orders for Gojek.
• Owned the integration of Google Assistant with GoFood ordering flows and presented the integration at the Google for Indonesia (G4ID) event in 2019

Jul 2017 – Mar 2019 · 1 yr 8 mos · On-site

• Android engineer on the Core Platform team, enhancing the Gojek home screen and various platform products like Inbox, Chat, Order History, and Account.
• Progressed to the role of Android Tech Lead, spearheading the development of GoChat with a team of three engineers.
• Pioneered the implementation of Driver to Customer Chat on Gojek, now a fundamental feature used for all Gojek orders globally.
• From inception to execution, conceptualized and constructed the Customer-to-Customer Chat feature, establishing its groundwork from scratch.
• Facilitated seamless product integrations with chat by architecting a platform capability for adding product extensions, including notable integrations like split payments and image sharing.

May 2016 – Jul 2016 · 2 mos · Mumbai Area, India · On-site

• Spearheaded a project focusing on enabling network service chaining with IPv6 - NSH Executions in VPP.
• Presented findings and insights to project leaders, highlighting key strategies and outcomes.

May 2015 – Jul 2015 · 2 mos · Mumbai Area, India · On-site

• Contributed to cloud computing projects with a focus on practical applications
• Assisted the customer support and help center team, enhancing my skills in troubleshooting and customer service
• Collaborated with the APAC cloud computing team, gaining hands-on experience and valuable insights into the industry

May 2014 – Jun 2014 · 1 mo · Mumbai Area, India · On-site

• Delved into the fundamentals of networking
• Worked on projects focused on Routing & Switching, a core aspect of the CCNA course