Astha Sahu

Business Development Executive

Bengaluru, Karnataka, India11 yrs 9 mos experience

Key Highlights

  • Over a decade of experience in marketing management.
  • Expertise in Account-Based Marketing and data-driven strategies.
  • Proven track record of driving brand awareness and customer engagement.
Stackforce AI infers this person is a Marketing Professional with expertise in MarTech and SaaS industries.

Contact

LinkedIn

Skills

Core Skills

Account Based MarketingStrategic MarketingProduct Marketing

Other Skills

Account ManagementAdobe PhotoshopAnalytical SkillsAudience AnalyticsB2B MarketingB2C MarketingBloggingBusiness Unit MarketingCampaign AnalyticsCampaign ManagerCampaign MarketingClient RelationsCommunicationConsumer BehaviorContent Marketing

About

A results-driven marketing professional with more than a decade of experience, currently serving as Business Unit Marketing Manager at Virtusa. Specializing in Account-Based Marketing (ABM) and data-driven marketing strategies, the role focuses on driving brand awareness, customer engagement, client/stakeholder management and business growth. Collaborating with cross-functional teams, efforts are directed toward leveraging market insights and optimizing strategical campaigns, marketing plans to deliver impactful results aligned with organizational goals. Previous roles include managing global ABM initiatives and digital product marketing strategies, where contributions enabled stronger client relationships and streamlined operational efficiencies. Committed to fostering seamless collaboration and delivering innovative marketing solutions, the professional also emphasizes creating measurable value through tailored and strategic marketing approaches.

Experience

11 yrs 9 mos
Total Experience
2 yrs
Average Tenure
1 yr 7 mos
Current Experience

Virtusa

Business Unit Marketing Manager

Nov 2024 – Present · 1 yr 7 mos · India · Hybrid

  • Developed and executed strategic marketing activities to drive brand awareness and expand customer engagement, resulting in increased business conversions.
  • Managed cross-functional teams to ensure seamless communication and collaboration on projects, stakeholders, and clients.
  • Analysed market trends and competitor activities to identify targeted growth opportunities.
  • Implemented data-driven decision-making processes to optimize marketing strategies for better conversions and growth.
Business Unit MarketingClient RelationsAccount Based MarketingStrategic MarketingIndustry MarketingStakeholder Management+5

Tata consultancy services

Product Marketing Manager

Aug 2024 – Oct 2024 · 2 mos · India · Remote

  • Analyzed and executed innovative changes in Gen AI based digital product for IT audiences, reducing TAT and increasing efficiency.
  • Led social media consulting to expand awareness and drive maximum ROI for business models as SME.
  • Collaborated with Tata's Product Marketing team to enhance pipeline numbers and increase efficiency and building client relations to expand existing business.
Stakeholder EngagementStrategic ConsultingIndustry MarketingProduct Marketing

Capgemini

2 roles

Global PACE ABM Lead & Marketing Manager

Promoted

Jan 2023 – May 2024 · 1 yr 4 mos · India

  • Led end-to-end Account Based Marketing for Capgemini PACE accounts, implementing tailored ABM plans for client and business goals alignment.
  • Collaborated with cross-functional teams to drive Pursuit marketing, Lead-Demand generation, Client Engagement, and Event Management.
  • Achieved successful stakeholder management and thought leadership in the global marketing landscape.
Stakeholder EngagementStrategic ConsultingIndustry MarketingAccount Based Marketing

Account Based Marketing Manager-Nordics

Feb 2022 – Jan 2023 · 11 mos · India

Stakeholder EngagementStrategic ConsultingIndustry MarketingAccount Based Marketing

Autodesk

Account Based Marketing Practice Manager-Digital

Jun 2021 – Feb 2022 · 8 mos

  • Developed innovative best practices for targeted ABM accounts resulting in increased business ROI.
  • Utilized data-based analytical insights to strategize account-specific marketing campaigns aligned with client goals.
  • Collaborated with sales team in an agile framework to achieve desired KPIs for clients and organization.
Stakeholder EngagementStrategic ConsultingIndustry MarketingAccount Based Marketing

Ibm

3 roles

Digital Marketer- Account Based Marketing| Virtual Seller| Sales Enablement Coach Expert

Promoted

Dec 2018 – Jun 2021 · 2 yrs 6 mos

  • Devised and executed B2B SaaS specific end-2-end digital marketing campaigns for top key accounts using Inbound, Segment, and GTM approaches.
  • Actively involved in Social Media Marketing, Digital Analytics, and Virtual Selling Enablement across multiple geographies.
  • Conducted 1:1 Enablement for CXO's on digital platforms to amplify their Social Eminence and built strong business relationships through Stakeholder Management.
Stakeholder EngagementStrategic ConsultingIndustry MarketingAccount Based Marketing

Tagging & Metadata Specialist

Dec 2017 – Nov 2018 · 11 mos

  • Collaborated with marketing managers to analyze marketing metrics and build dashboards for client engagement.
  • Communicated analytical insights to leadership teams through sophisticated synthesis of results.
  • Led projects including GDPR Compliance, Content Driver Outcome, and Tag Management at IBM.
Stakeholder EngagementStrategic Consulting

Marketing Analyst

Jun 2016 – Dec 2018 · 2 yrs 6 mos

  • Analyzed marketing and business activities to prepare insightful reports on the success of marketing campaigns in the region.
  • Monitored the business pipeline through database and reports to identify areas for improvement.
  • Tracked seller performance across regions to set quarterly targets based on previous performance.
Stakeholder EngagementStrategic Consulting

Associated broadcasting co. pvt ltd (tv9)

Intern

May 2015 – Jul 2015 · 2 mos · Hyderabad, Telangana, India

  • Executed B2B marketing strategies to enhance brand visibility and client interactions, resulting in increased customer engagement.
  • Managed event planning and direct selling initiatives, fostering strong relationships with educational institutions, media, and entertainment clients.
Stakeholder EngagementStrategic Consulting

Quality marketing & services, nagpur

Administrative Officer

Oct 2013 – Jun 2014 · 8 mos · Nagpur

  • Managed human relations and coordinated firm activities including account and budget management, event planning, and client management as a marketing administrator.
  • Developed and implemented strategic marketing campaigns to increase brand awareness and drive sales.
  • Streamlined internal processes to improve efficiency and productivity within the organization.
Stakeholder EngagementStrategic Consulting

Infosys

Systems Engineer

Feb 2012 – Sep 2013 · 1 yr 7 mos · Mysore

  • Collaborated on projects for Pfizer and British Petroleum, contributing to successful outcomes.
  • Played a key role in the Event Organizing and Cultural Team at Infosys, enhancing team dynamics and cultural initiatives.
Stakeholder EngagementStrategic Consulting

Education

University of Virginia

Fundamentals of Project Planning and Management

Jan 2024 – Mar 2024

Welingkar Institute of Management

PGDM — Marketing & Business Design and Innovation

Jan 2014 – Jan 2016

Nagpur University

Bachelor of Engineering (BE) — Electronics And Telecommunications

Jan 2007 – Jan 2011

Kendriya Vidyalaya IIT Powai, Mumbai

SSC and HSC — PCM + Biotechnology

Jan 2000 – Jan 2007

Mount Carmel Convent School

Schooling — schooling

Jan 1993 – Jan 1999

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