Aswin Raj

Digital Marketing Specialist

Aluva, Kerala, India1 yr 10 mos experience

Key Highlights

  • CIM Level 4 Certified Marketing Professional
  • Expert in brand visibility and customer engagement
  • Passionate about storytelling and personal branding
Stackforce AI infers this person is a Marketing Specialist in the Fintech industry with a focus on brand strategy and customer engagement.

Contact

Skills

Core Skills

Brand MarketingMarketing StrategyBrand Reputation ManagementCustomer EngagementCrmBrandingSocial Media Marketing

Other Skills

Brand AwarenessMicro marketingSocial MediaCollateral DesignAnalyticsCustomer Relationship Management (CRM)Branch BankingMarketingCross-SellingOnline Brand BuildingContent StrategyAccount ManagementSearch Engine Optimization (SEO)Video EditingContent Marketing

About

I’ve always been fascinated by how brands connect with people. That curiosity is what led me to pursue MBA in Marketing and later earn the CIM Level 4 certification to understand not just how businesses operate, but how they communicate, position themselves, and build lasting relationships with their customers. Today, I work as a Marketing Officer at Federal Bank, where I focus on strengthening brand visibility, supporting marketing initiatives, and creating meaningful values within the financial services space. For me, marketing in banking is not just about campaigns or promotions, it’s about building trust, telling the right story,and the internal operations and hard work that happens behind a marketing department. I’m particularly interested in marketing strategy, brand building, customer experience, and personal branding, and I enjoy exploring and expanding my skills in the field of marketing. Always open to learning, sharing ideas, and connecting with people who believe in the power of good marketing and meaningful relationships.

Experience

1 yr 10 mos
Total Experience
1 yr 10 mos
Average Tenure
1 yr 10 mos
Current Experience

Federal bank

2 roles

Officer

Promoted

Sep 2025Present · 8 mos · On-site

  • Managing creative design and branding initiatives to support branches with marketing collaterals and promotional activities.
  • Collaborating with teams to ensure brand consistency across digital and physical touchpoints.
  • FedHive Monitoring – Federal Bank’s digital war room, focused on real-time social listening, brand reputation management, and customer sentiment analysis through advanced digital tools.
  • Supporting micro marketing initiatives for Thiruvananthapuram and Kottayam zones, enhancing localized engagement and visibility. Assisting branches for marketing the products and services.
Brand MarketingBrandingBrand AwarenessMicro marketingSocial MediaCollateral Design+1

Officer

Jun 2024Aug 2025 · 1 yr 2 mos · On-site

Customer EngagementCustomer Relationship Management (CRM)Branch BankingMarketingCross-SellingCRM

Tsworks

Marketing and Branding Intern

Jun 2023Dec 2023 · 6 mos · Bengaluru, Karnataka, India · Remote

Online Brand BuildingSocial Media MarketingBrand MarketingContent Strategy

Skillvertex

Campus Ambassador

Jul 2022Aug 2022 · 1 mo · India

CommunicationMarketingSales

The blue window designs

Social Media Marketing Consultant

Oct 2021Jun 2023 · 1 yr 8 mos · Mumbai, Maharashtra, India · Remote

Online Brand BuildingBrandingAccount ManagementSocial Media MarketingAnalyticsSearch Engine Optimization (SEO)+2

Collegetips.in

Social Media Marketing Intern

Jul 2021Aug 2021 · 1 mo · India

Marketing StrategyPresentation SkillsBrand AwarenessTeam Leadership

Ifortis corporate

Corporate Ambassador

Jun 2021Jul 2021 · 1 mo · Bangalore Urban, Karnataka, India

Marketing StrategyPresentation SkillsBrand Awareness

Driven automotive detailing

Social Media Marketing Consultant

Apr 2021Jul 2022 · 1 yr 3 mos · Kerala, India · Remote

  • I've been working as a digital marketing intern in DRIVEN AUTOMOTIVE DETAILING
  • increasing their sales
  • promoting their brand
  • marketing their products
Team ManagementMarketing StrategyPresentation SkillsBrand AwarenessSocial Media MarketingVideo Editing+1

Education

Jain (Deemed-to-be University)

Master of Business Administration - MBA — Marketing

Aug 2022May 2024

Jain (Deemed-to-be University)

Bachelor of Business Administration - BBA — Aviation/Airway Management and Operations

Aug 2019Jun 2022

Cherupushpa Bethany Senior Secondary School

Bio Maths — Science

Jun 2017Apr 2019

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