Athar Ankalgi

Growth Manager

Bengaluru, Karnataka, India14 yrs 4 mos experience

Highly Stable

Key Highlights

Over 12 years of experience in marketing and growth.
Expert in customer acquisition and retention strategies.
Proven track record in performance marketing initiatives.

Stackforce AI infers this person is a Marketing and Growth Specialist in the EdTech and Beverage sectors.

Contact

Skills

Core Skills

Customer AcquisitionPerformance MarketingGrowth StrategiesProduct MarketingGo-to-market StrategyDigital MarketingLead GenerationSocial Media Marketing

Other Skills

A/B TestingAccount ManagementAnalytical SkillsAnalyticsApp GrowthB2B & B2C MarketingBrand ManagementBusiness DevelopmentBusiness PlanningBusiness StrategyBusiness-to-Business (B2B)CRMCampaign StrategiesCampaignsCase Studies

About

With over 12 years of experience in marketing and growth, I am a passionate and results-oriented professional who thrives on solving complex problems and delivering value to customers. As the Senior Manager of Growth at Chai Point, India's largest Chai-led beverage platform, I lead the customer acquisition and retention strategies, as well as the app growth and performance marketing initiatives, to drive revenue and loyalty across multiple channels.

Experience

14 yrs 4 mos

Total Experience

3 yrs

Average Tenure

2 yrs 2 mos

Current Experience

Foundit

Senior Manager - Growth & Retention 📈

Apr 2024 – Present · 2 yrs 2 mos · India

Leading product led Growth
Seeker engagement across geographies
Leveraging new age channels such as WhatsApp, Truecaller for driving customer engagement
Reimagining Hiring

Chai point

Senior Manager - Growth

Dec 2021 – Mar 2024 · 2 yrs 3 mos · Bangalore Urban, Karnataka, India

Customer Acquisition
Customer Retention
App Growth
Performance Marketing
NPL/NSO

Customer AcquisitionCustomer RetentionApp GrowthPerformance Marketing

Analyttica datalab inc.

2 roles

Marketing & Growth

May 2019 – Dec 2021 · 2 yrs 7 mos

Led growth for analytics ed-tech product called ATH Leaps

Growth for analytics ed-tech productMarketing StrategiesGrowth StrategiesProduct Marketing

Senior Analyst - Product Marketing & Digital Communications

Sep 2015 – May 2019 · 3 yrs 8 mos

Currently handing product and digital marketing for Analyttica TreasureHunt(ATH).
Go-to Market Strategy, Digital Marketing, B2B & B2C Marketing, Product Marketing, Product Demonstrations, Research, Segmentation, UI/UX strategy, Social Media, Events, Pre-sales, Lead Generation

Go-to Market StrategyDigital MarketingB2B & B2C MarketingGo-to-Market Strategy

Blueocean market intelligence

Digital Marketing Specialist

Jul 2013 – Sep 2015 · 2 yrs 2 mos · Bangalore

Driving lead generation and management with use of Act-On CRM
Developing best in class social media marketing programs and creating benchmarks, analytics/metrics and policies
To devise global digital marketing campaigns using data-driven insight.
Monitor effective benchmarks for measuring the impact of social media programs, and analyse, review, and report on effectiveness of campaigns in an effort to maximize results

Lead GenerationSocial Media MarketingDigital Marketing CampaignsDigital Marketing

Collatebox inc.

2 roles

Social Media Analyst

Jan 2013 – Jul 2013 · 6 mos

Worked closely with the Founders & streamlined product marketing activities from planning to delivery.
Developed programs to frame and track competitive landscape, understand target markets and identify market insights to create initial product strategies and go-to-market activities.
Developed original content for Company Blog, Articles, Forums, Quora for targeted business audience.

Product Marketing ActivitiesMarket InsightsProduct Marketing

Marketing Executive

Jan 2012 – Jan 2013 · 1 yr

Initiated Social Media strategies across various channels (Twitter, Facebook, LinkedIn, etc.) with targeted messaging
Directly interacted with early adopters, discussed product offerings and conducted requirement analysis.
Conducted Inside Sales via Email campaigns, directly interacted and engaged with early customers, and provided active Support to all product users.
Operated on new social media tools to evangelize product offerings by laying foundation.

Social Media StrategiesInside SalesSocial Media Marketing