Atul K.

Head of Design

Delhi, India11 yrs 11 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Led design initiatives impacting millions of users.
Successfully launched multiple brands and products.
Expert in transforming complex problems into scalable solutions.

Stackforce AI infers this person is a Fintech and B2C design expert with a strong focus on user experience and brand management.

Contact

atulkr.kushwanshi@gmail.com LinkedIn

Skills

Core Skills

User Experience DesignProduct StrategyBrand Management

Other Skills

3D3D ModelingAI IntegrationAdobe Creative CloudAdobe Creative SuiteAdobe FrescoAdobe IllustratorAdobe InDesignAdobe PhotoshopAdobe Premiere ProAdobe XDArchitectural DrawingsArchitectureAutoCADAutoCAD Architecture

About

Design Lead crafting brands, products, and platforms that make people pause and go, “Damn, this works beautifully.” I specialise in taking messy, high stakes problems and turning them into clear, scalable, high impact experiences. At Niyo, I’ve driven 0 to 1 journeys across travel, payments, remittance, web, financial tools, and AI powered features, shaping products used by millions and moving real business metrics. Before that, I ran my own design consultancy where I led 100+ brand, visual, and UX projects across industries, turning early stage ideas into systems, stories, and identities that grew fast and grew right. My approach blends strategy, systems thinking, and storytelling with an unwavering bias for execution. High impact? Always. Boring? Never!

Experience

11 yrs 11 mos

Total Experience

3 yrs 11 mos

Average Tenure

4 yrs 8 mos

Current Experience

Niyo solutions inc.

2 roles

Design Lead

Promoted

Oct 2024 – Present · 1 yr 8 mos

AI Integration --
AI chatbot for queries & voice-command bookings, boosting experience & conversions.
Developed travel planner for tailored itineraries & pricing, enhancing customer satisfaction.
Travel Ecosystem --
Envisioned & built the platform to boost customer LTV & retention, driving strategy from 0-1.
Integrated travel booking APIs & optimised user flow, increasing partner conversions by 3x.
Led design & UX for core services, including Visa, Travel Insurance, Flights, Hotels & Stays, eSIM, & Experiences, enhancing customer engagement & retention.
Platform & Experience Optimisation --
Improved app IA, website & app revamp, & design system in collaboration with cross-functional teams, enhancing scalability & user experience.
Customer Service --
Streamlined support with AI integration, reducing ticket volume & costs by more than half.
Centralised support data for improved AI capabilities & future Niyo community integration.

AI IntegrationUser Experience DesignTravel EcosystemPlatform OptimizationCustomer ServiceProduct Strategy

Senior Product Designer

Sep 2021 – Sep 2024 · 3 yrs

Banking Services --
UPI Payments: Enabled seamless peer-to-peer and merchant transactions.
Fund Transfers: Designed and optimised IMPS and NEFT flows.
Savings Accounts: Enhanced onboarding and account management experience.
Remittance Services: Simplified domestic and international money transfers.
Forex Cash: Built purchase flow with third-party API integration.
Personal Finance Management --
Created an intuitive tool for managing personal finances, enabling users to monitor bank balances, credit card bills, transactions, and overall financial health across multiple accounts.
Built TCS (Tax Collected at Source) management solutions and smart calculators to simplify tax planning and budgeting.
Integrated BBPS (Bharat Bill Payment System), enabling users to pay bills directly within the app for a seamless payment experience.

UPI PaymentsFund TransfersSavings AccountsRemittance ServicesPersonal Finance ManagementUser Experience Design+1

Gartner

User Experience Designer • Graduation project

Jan 2021 – Jun 2021 · 5 mos · Gurugram, Haryana, India

Developed a unified UX strategy for Gartner’s service tools to enhance client retention. Conducted user research (60+ participants), data analysis, & collaborated with US, data science, & sales teams to streamline workflows & propose key improvements.

User Experience DesignUser ResearchData Analysis

Buyhatke

User Experience Designer

May 2020 – Jun 2020 · 1 mo · India

Handled Brand Identity, Visual & UX design projects for platforms like Buyhatke, BitBns (Crypto trading), & Use My Card/Subscription.

Brand IdentityVisual DesignUX DesignBrand ManagementUser Experience Design

Xero degrees cafe private limited

Design Lead (Consultant)

Nov 2018 – Feb 2023 · 4 yrs 3 mos

Built and led the in-house design team, driving 50x growth in four years.
Launched and branded Xero Degrees and Xero Degrees Courtyard, expanding market reach and boosting event revenue 5x.
Developed a cohesive design system, including brand identity and a custom font, ensuring visual consistency.
Designed and built the company website, enhancing digital presence and franchise onboarding.

Brand IdentityDesign SystemWebsite DevelopmentBrand ManagementUser Experience Design

Rove studios

Architect & Project Manager

Jul 2017 – Mar 2019 · 1 yr 8 mos · Jaipur, India

Led project pitches, business development, & design at Rove Studios, driving high project conversions & securing key clients, resulting in business growth.

Project ManagementDesignUser Experience Design

Studio teapot

Co-Founder

Jun 2014 – Jan 2023 · 8 yrs 7 mos · India

Led Studio Teapot, a design consultancy, executing 100+ Brand Identity, Media, Visual, & UX Design projects for diverse domestic & global B2B & B2C clients.

Brand IdentityVisual DesignUX DesignBrand ManagementUser Experience Design