Sep 2023 – Oct 2024 · 1 yr 1 mo · Bengaluru, Karnataka, India · Hybrid

• Handled 7 clients which are Pocket FM, Kuku FM, Urban Company, Homelane, Livspace, Infoedge, Kutumb with a per quarter spend of $40M+
• Increased the ROAS of brands by 5x and brought down CPAs by 50% through various Meta products and optimisation techniques
• Worked with the above brands to understand their business objectives and develop the Meta Ads strategy which constitutes building on insights, crafting media plans, page strategy, creative and measurement recommendations
• Managed planning, execution, reporting and optimisation of the campaigns
• Provided account management to the above clients, developing, managing, optimising, and supporting strategic account plans by leveraging data to create business solutions for clients
• Built stakeholder relationships both internally and externally
• Managed and analysed campaign performance to recommend optimised solutions specific to each clients’ goals, metrics, and objectives
• Worked with different cross functional teams to share, establish and improve best practices and procedures
• Developed vertical expertise, to drive overall business objectives and marketing solutions for advertisers
• Managed complex work streams to optimise marketing objectives for clients
• Managed analytics and dashboards to advise clients

Jul 2022 – Jul 2023 · 1 yr · Remote

• Handled a team of 7 members who are managing 20+ clients across various US markets
• Helped the team members manage work as per bandwidth available for the day, and any help they require and monitoring the hours they work for each client
• Regularly monitored the work done by the team members and overseeing all the accounts handled by them
• Sent regular updates to US counterparts as well as performance reports for each client
• Coordinated with internal team members to ensure cost-effective implementation of the marketing plan utilizing best practice procedures and within agreed timescales and budgets
• Handled budget of $600,000 per month overall for all the clients
• Looked for new opportunities to further enhance and strengthen the marketing campaigns
• Increased the ROI for most of the clients with the best being 50% reduction in CPL from $1000 to $500 in span of 6 months
• Involved in the hiring process for different team members across various US markets
• Handled onboarding various clients on Assembly owned platform called STAGE and setting up alerts in SQL language for the campaigns to India team members so that they get to know if there are any issues with the campaigns

Mar 2021 – Jul 2022 · 1 yr 4 mos · Remote

• Managed paid social & display campaigns based on the agreed-upon strategic direction provided by the US team members for 5+ clients
• Created various Excel semi-automated reports to monitor pacing as well as performance as per the budgets/KPIs received from US team members
• Handled budget close to $600,000 per month among these clients
• Ensuring campaign setup and delivery is aligned with the tactical plan and offering strategic and tactical recommendations to help shape future planning
• Optimised media campaigns towards the target KPIs within various advertising platforms, including but not limited to: Facebook/Instagram, LinkedIn, Twitter, Pinterest, Snapchat, Google Ads, DV360
• Supported the development of best practices in ad trafficking through Campaign Manager 360 for all display and paid social campaigns
• Handled onboarding various clients on Assembly owned platform called STAGE and setting up alerts in SQL language for the campaigns to India team members so that they get to know if there are any issues with the campaigns

Feb 2020 – Mar 2021 · 1 yr 1 mo · Bengaluru, Karnataka, India · On-site

• Managed paid ad campaigns focusing on lead generation across search, display, social and retargeting networks on Google, Facebook, Twitter, LinkedIn, Taboola, Quora
• Ensured successful campaigns managing bids and budgets to be able to meet the predefined KPI’s
• Set up proper conversion tracking for each action taken on the landing pages for retargeting through Google tag manager
• Used analytical tools like Google Analytics, Google Webmasters to run higher ROI campaigns
• Optimised campaigns across multiple channels to deliver the best return on investment
• Handled marketing budget up to 1 Crore INR per month
• Handled CRMs such as KaptureCRM and Leadsquared for successful lead generation and lead follow up by the sales and pre sales team
• Coordinated with the technological team to optimise the landing page for various services to get more out of the campaigns

Dec 2017 – Jan 2020 · 2 yrs 1 mo · Bengaluru, Karnataka, India · On-site

• Social media marketing- Facebook, Twitter, LinkedIn, Instagram, Pinterest
• Organic marketing & Paid ads on social media and display platforms
• Email marketing through MailChimp
• Handled Google Ads, Google Analytics, PR
• Designing works through Canva, Illustrator And Photoshop
• Handled digital marketing for hotel clients
• SEO for the brand website as well as clients
• Overall digital marketing for the brand

Sep 2016 – Nov 2017 · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

• Social media marketing- Facebook, Twitter, LinkedIn, Instagram, Pinterest
• Organic marketing & Paid ads on social media and display platforms
• Email marketing through MailChimp
• Handled Google Ads and Google Analytics
• Designing works through Canva, Illustrator And Photoshop
• Subscriptions tracking
• Overall digital marketing for the Brand

Mar 2016 – Sep 2016 · 6 mos · Bengaluru, Karnataka, India · Remote

• Handled overall digital marketing for the brand

May 2015 – Oct 2015 · 5 mos · Greater Bengaluru Area · Remote

• Handled LinkedIn and Twitter for the company with Google Ads

May 2015 – Jun 2015 · 1 mo · Greater Bengaluru Area · Remote

• Promoting the brand on online platforms and suggested ideas about content to be posted