Avanee Shah

Business Development Executive

Mumbai, Maharashtra, India4 yrs 3 mos experience

Key Highlights

Managed campaigns worth ₹75 Cr+ with 15% effectiveness improvement.
Achieved 67% reduction in creative adaptation costs.
Optimized workflows, cutting operational delays by ~40%.

Stackforce AI infers this person is a Brand Strategy and Marketing Operations expert in the MarTech industry.

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Skills

Core Skills

Brand ManagementMarketing AnalyticsOperations ManagementFinancial Planning

Other Skills

Consumer Insights & ResearchStrategic Marketing PlanningCampaign ManagementMedia PlanningCreative EvaluationData AnalysisKPI TrackingVendor & Contract ManagementFinancial Planning & Analysis (FP&A)Microsoft ExcelE-CommerceBrand & Campaign ManagementMarketing Analytics & KPI DiagnosisConsumer & Market InsightsCross-Functional Execution

About

Curious, structured, and obsessed with improving how things work - I’m a Brand, Strategy & Marketing Operations professional with 3+ years of experience turning insights, creativity, and analytics into measurable business outcomes. I’ve managed ₹75 Cr+ worth of campaigns, strengthened creative and media performance, led 12+ research studies, and optimized workflows that improved execution speed by ~40%. Whether it’s sharpening a brief, fixing a funnel, analysing KPIs, or aligning stakeholders across brand, media, finance, and product - I thrive in roles where clarity, efficiency, and data-driven decisions matter. At Games24x7, I drove brand operations and campaign strategy for RummyCircle, owning everything from consumer research to media planning, creative evaluation, vendor management, and financial governance. Before that, at Reliance and Trell, I built a strong foundation in logistics, vendor ops, and cross-functional coordination - giving me a rare mix of analytical depth, operational discipline, and creative understanding. My approach? Numbers-first, but never people-last. I love building systems, solving messy problems, and making teams faster, smarter, and more effective. If you’re looking for someone who can combine brand thinking, operational excellence, creative sensibility, and data-led decision-making - let’s connect.

Experience

4 yrs 3 mos

Total Experience

2 yrs 1 mo

Average Tenure

Current Experience

Games24x7

2 roles

Senior Executive Brand Management

Promoted

Apr 2024 – Oct 2025 · 1 yr 6 mos · Mumbai, Maharashtra, India · On-site

1] Brand, Media & Campaign Strategy:
> Led 360° TV + digital campaigns worth ₹75 Cr+, improving effectiveness by 15%+ through targeting, creative testing & regional optimisation.
> Built briefs, media plans, creative calendars and managed end-to-end execution with agencies.
2] Insights, Research & Analytics:
> Consolidated insights from 12+ research studies & 100+ consumer calls to refine messaging, audience segments & product communication.
> Analysed CPAs, CPLs, LTVs & funnel performance to recommend data-led acquisition & retention strategies.
> Developed weekly performance decks for leadership covering KPIs, trends & creative learnings.
3] Cross-Functional & Creative Execution:
> Worked with creative, media, product, legal & finance teams to streamline execution and fix campaign bottlenecks.
> Evaluated 100+ creative assets, strengthened META/UAC pipelines & supported scripting + shoot coordination.
4] Influencer & Talent Strategy:
> Conducted 8+ influencer studies to identify market-fit talent, improving efficiency by 15–20%.
5] Achievements
> 15–20% organic uplift across major campaigns
> 67% reduction in creative adapt costs (₹2 Cr → ₹30L)
> Operational delays cut by ~40% across workflows

Consumer Insights & ResearchStrategic Marketing PlanningBrand ManagementMarketing Analytics

Brand Executive

Jan 2023 – Apr 2024 · 1 yr 3 mos · Mumbai, Maharashtra, India · On-site

1] Vendor, Legal & Financial Operations:
> Managed onboarding & contract execution for 50+ partners across creative, media, influencer & production.
> Coordinated with legal & finance on renewals, approvals, MSAs & documentation.
> Tracked spends, invoices, cost repositories & reconciliations to support budget discipline and audit readiness.
2] Media & Campaign Execution
> Scheduled, tracked & monitored multi-channel campaigns; maintained delivery timelines and KPI tracking sheets.
> Coordinated creative delivery, asset approvals & reporting with internal and external teams.
3] Achievements
> Eliminated backdated contracts through workflow redesign
> Strengthened audit readiness with accurate cost tracking

Vendor & Contract ManagementFinancial Planning & Analysis (FP&A)Operations ManagementFinancial Planning

Trell

2 roles

Senior Operations Executive

Jun 2021 – Dec 2022 · 1 yr 6 mos

> Managed 250+ daily orders across 20+ vendors with smooth 3PL coordination & SLA adherence.
> Automated MIS trackers improving visibility & reducing exceptions.
> Led a 10-member team, implemented SOPs & strengthened exception handling.

Microsoft ExcelE-CommerceOperations Management

Intern

Nov 2020 – May 2021 · 6 mos

> Supported day-to-day order processing, vendor coordination & order fulfilment.
> Maintained dashboards, ageing trackers, cancellation reports & issue logs.
> Assisted with 3PL scheduling, dispute resolution & basic MIS data updates.

E-CommerceMicrosoft Excel