Nov 2022 – Apr 2025 · 2 yrs 5 mos · Bengaluru, Karnataka, India

• User Acquisition:-
• Successfully scaled the app from inception to over 10 million users.
• Optimized the CAC to the lowest in the gaming industry.
• Implemented diverse user acquisition strategies utilizing influencers, affiliates,
• collegiate partnerships, and digital channels.
• Spearheaded the development of strategic campaigns for user acquisition,
• involving scripting and ideation.
• Retention:-
• Conducted extensive data analysis, driving data-led changes within the app.
• Implemented effective retention strategies, consistently improving D7 and D30
• metrics month on month.
• Recommended personalized offers tailored to specific user cohorts.
• Operations:-
• Develop and execute strategic marketing plans, optimizing budget allocation.
• Produce regular reports on key metrics, informing decision-making processes.
• Manage Push Notifications, in-app pop-ups, and banners for promotions.
• Implement retention strategies, including deep linking for campaigns.
• Collaborate with creators, produce How-to videos, and analyze campaign data.
• Ensure app quality through thorough testing and bug identification.

May 2022 – Nov 2022 · 6 mos · Remote

• Product
• Co-managing the acquisition and conversion KPI of the product.
• Moved conversion from 1% to 5% in less than 12 months, industry average - 1.5%
• Marketing
• Heading the subscriptions business via paid, affiliate, and influencer-led marketing model
• Managed a budget of over 15 cr spread across acquisition and conversion.
• From 0 to 12 cr of revenue in less than 12 months, 0 to 1 M active paid subscribers.
• Analytics
• Predictive model to optimize conversion and subscriptions, helped grow 5% WoW and 20% MoM
• Built a model to track marketing experimentation, thus improving CAC from 12000 to 16
• Helped set up smart discounting to lower CAC by 25% without lowering AOV linearly

Mar 2022 – May 2022 · 2 mos

• Researched the Strategies which were driving sales in the Beauty Category and planned content with influencers for MyGlamm and other brands of Good Glamm Group
• Part of the Pilot strategy team which was integral for the transition after Bulbul was acquired by Good Glamm Group

Apr 2021 – Mar 2022 · 11 mos · Gurugram, Haryana, India

• Onboarded 350+ Influencers around various categories like like Beauty, Lifestyle, Vlog, Roasting, Education, Travel etc.
• Made Sure Producers and Influencers obeyed Deadlines
• Negotiated with Numerous Agencies for Best Costing
• Reduced Customer Acquisition Cost by 75% within an year
• Piloted Creators Meet to form a strong relationships with Influencers, a glimpse can be found in the link https://www.youtube.com/watch?v=C3qSkl2A9PQ

Apr 2020 – Sep 2020 · 5 mos · Bengaluru, Karnataka, India · On-site

• Was responsible for the curation and graphic creation for the blogs on ClickOnCare,
• Advised and Optimised various business areas like product marketing and warehousing operations.

Mar 2017 – Aug 2018 · 1 yr 5 mos · On-site

• Was responsible for Traffic Generation and Online Sales of B2B Products Stellar EDB Recovery, Stellar Windows Data Recovery(Technician), Stellar OST to PST.
• Achieved Targets using SEO, SMM and Keyword Research for Paid Ads - Facebook Ads, Google UAC and various Affiliates