Avichal Sinha

Head of Growth

Bengaluru, Karnataka, India9 yrs 5 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Proven record in managing P&L for e-commerce.
  • Expert in customer acquisition and retention strategies.
  • Gold medalist MBA with strong analytical skills.
Stackforce AI infers this person is a B2C e-commerce growth strategist with expertise in customer experience and product management.

Contact

Skills

Core Skills

Guest LecturingP&l ManagementCustomer AcquisitionGrowth StrategyCategory ManagementProduct Management

Other Skills

University LecturingE-CommerceCreative Problem SolvingBusiness InsightsStakeholder ManagementCritical ThinkingUser JourneysBusiness RequirementsCompetitive PricingBusiness PlanningGo-to-Market StrategyCommerceForecastingProduct LaunchJira

About

Experienced in growing e-commerce business with proven record in managing P&L, launching new businesses & brands, program management, pricing, CRM and catalog. Established reputation for developing strategic frameworks based on data for customer acquisition & retention and development of new product features.

Experience

9 yrs 5 mos
Total Experience
2 yrs 3 mos
Average Tenure
3 yrs 3 mos
Current Experience

Swiggy

Senior Manager

Jan 2025Present · 1 yr 4 mos · Bengaluru

  • Founding member - Swiggy Assure

Flipkart

6 roles

Senior Category Manager

Apr 2024Jan 2025 · 9 mos

  • P&L Head for Home Furnishing category
P&L ManagementCategory ManagementE-Commerce

Senior Manager - Customer & Growth Head (BGM)

Promoted

Oct 2022Apr 2024 · 1 yr 6 mos

  • Heading Customer Acquisition & Retention, Growth and Product strategy charters for Consumables (FMCG), General Merchandise, Home & Books Business
Creative Problem SolvingBusiness InsightsCustomer Acquisition

Growth Manager

Jun 2021Sep 2022 · 1 yr 3 mos

  • Heading Growth and Product strategy for Consumables, General Merchandise, Home & Books Business
Stakeholder ManagementCritical ThinkingUser JourneysBusiness RequirementsGrowth Strategy

Category Manager

Mar 2021May 2021 · 2 mos

  • Sell Head for Food, Nutrition and Healthcare Category
Competitive PricingBusiness PlanningGo-to-Market StrategyCategory Management

Category Manager

Promoted

Oct 2020Feb 2021 · 4 mos

  • Category Manager for Food, Nutrition and Healthcare Category
Competitive PricingBusiness PlanningCommerceCategory Management

Assistant Category Manager

May 2019Sep 2020 · 1 yr 4 mos

  • Assistant Category Manager for Food, Nutrition and Healthcare Category
Competitive PricingForecastingE-CommerceCategory Management

Xavier institute of management(xim bhubaneswar)

Guest Lecturer

Feb 2023Present · 3 yrs 3 mos

  • Conducting classes on e-commerce, particularly on category management, platform strategy, CRM, growth and customer strategy to final year students of MBA (Co'23 to Co'26)
Guest LecturingUniversity Lecturing

Indiamart intermesh limited

Assistant Product Manager

Apr 2018May 2019 · 1 yr 1 mo · Noida Area, India

  • Maintain excellent customer experience by coordinating across 4 centers comprising of around 300 associates
  • Creating a product vision, maintaining a roadmap, and creating internal buy-in for its lifeline product –buylead
  • Drive modifications across platforms (Desktop, M-site and App) to deliver the intended product experience
  • Formulate business logic by incorporating customer voice and ensure its relevancy
  • Design process improvement and automate process to enhance customer experience and reduce cost
  • Understand buyer behaviour and identify growth opportunities using Google Analytics and Power BI
Product LaunchJiraProduct AnalyticsUser Experience (UX)Product Management

Maersk line

Summer Intern

Apr 2017Jun 2017 · 2 mos · Kolkata, West Bengal, India

  • 1. Process improvement in Form 13:
  • Improve the Form 13 generation process by identifying key steps and eliminate manual steps through automation and Kaizen, and thus enhance customer experience and reduce employee's effort.
  • 2. Net Promotor Score analysis and primary research through deep dive technique:
  • Analysis of the quantitative customer feedback survey and understand primary drivers for choosing Maersk Line for business and through focussed interview technique identify and recommend activities to enhance customer satisfaction.

Exide industries limited

3 roles

Assistant Manager- Product Development (R&D)

Apr 2015May 2016 · 1 yr 1 mo

  • Key responsibilities:
  • Team management and coordination for development and validation of:
  • o Lead acid batteries for ISS (Idle Stop System) Application.
  • o VRLA (Valve Regulated Lead Acid) Batteries for Tropical condition
  • o Gel VRLA batteries for Inverter Application and look for scope of design optimization.
  • Create content for promotion and branding activities of new products
  • Initiate and monitor Value Analysis/Value Engineering projects.
  • Design and conduct experiments to enhance products for future demands.
  • Divergent thinking to reduce manufacturing cost by innovative design change.
  • Failure Modes and Effects Analysis (FMEA) and testing regime preparation for new products.
  • Documentation for ISO 9001, TS 16949, ISO 14001 and OHSAS 18001 concerning R&D activity

Senior Officer- Product Development (R&D)

Promoted

Jun 2014Mar 2015 · 9 mos

  • Key responsibilities:
  • Incorporate Gel VRLA technology and develop the required design package for Inverter Application.
  • Conceive, design and develop products through engineering analysis, prototyping, risk assessment and appropriate qualification testing along with proper timeline and cost estimates.
  • Evaluate the feasibility of selected concepts, modifying present products, and develop new products to cater needs of major automobile manufacturers and perform validation tests as per their specifications
  • Oversee testing and theoretical analysis of products to determine product safety and efficacy.

Graduate Engineer Trainee

Jun 2013May 2014 · 11 mos

  • As an Engineer Trainee I had the opportunity to carry out various projects tackling design and process related problems in manufacturing.
  • Also, to understand the field related issues looked after sales of a particular brand in a region comprising of nine states of India for five months. My responsibilities included:
  • Conduct market survey to analyse market offerings and mode of operation in unorganised sector
  • Supervise sales, assign sales territory and set sales quota in West Bengal and Sikkim for BOSS brand
  • Set up dealer network for BOSS brand look for expansion opportunities

Education

Xavier Institute of Management(XIM Bhubaneswar)

Master of Business Administration (MBA) — Marketing & Operations

Jan 2016Jan 2018

BIT Sindri, Dhanbad

Bachelor of Technology (B.Tech.) — Electrical Engineering

Jan 2009Jan 2013

Delhi Public School, Bokaro Steel City

Jan 1995Jan 2009

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