Apr 2024 – Sep 2024 · 5 mos · Delhi, India

• Led 10+ client accounts in diverse industries, from fintech and startups to automotive and political, implementing targeted PR strategies that increased client visibility and industry credibility.
• Handled podcast guest line ups for clients.
• Managed collaboration and sponsorship for clients.
• Secured coverage in top-tier publications and industry-specific outlets, generating over 119+ high-impact placements that aligned with client goals and boosted brand reputation.
• Collaborated successfully with Influencers - organic + paid.
• Designed and executed multi-channel campaigns resulting in a 40% increase in media engagement and measurable brand awareness improvements.
• Guided clients through crisis situations, providing strategies for damage control and reputation management that helped maintain brand integrity.
• Mentored junior associates, providing training in PR best practices and guiding them on campaign development, media pitching, and client relations.

Jan 2024 – Mar 2024 · 2 mos · Delhi, India

• Supported 6+ clients in the lifestyle and beauty industry.
• Crafted and distributed over 15+ press releases that secured media placements in A listers, increasing visibility and brand credibility for clients.
• Built relationships with key journalists and media contacts, resulting in over 60+ media placements that effectively highlighted client initiatives and industry insights.
• Created content, including feature articles, media briefs, and executive quotes, ensuring each piece communicated client messaging effectively.
• Assisted with 5+ client events, including product launches and press briefings, ensuring smooth execution and maximum media engagement.

Aug 2023 – Aug 2023 · 0 mo · Noida, Uttar Pradesh, India · Hybrid

• Acted as a strategist for SHARP’s air purifier campaign, focusing on positioning the product within a competitive market and enhancing brand appeal.
• Conducted a comparative analysis of SHARP’s air purifiers against key competitors, focusing on product features, pricing, and customer feedback to identify unique selling points (USPs) and refine the campaign approach.
• Led a target audience analysis for Gen Z, identifying purchasing behaviors, preferences, and values to improve key messaging that resonated with this demographic.
• Executed extensive market research to understand consumer pain points and trends within the air purifier industry, applying these findings to create a data-driven strategy.
• Developed creative, Gen Z-focused social media campaigns and strategies that aligned with SHARP’s brand image while capturing the attention of younger audiences.
• Offered a job as the marketing manager for SHARP India.

Apr 2023 – Jan 2024 · 9 mos · Chennai, Tamil Nadu, India · Remote

• Authored and distributed press releases to communicate company news and product updates, ensuring coverage across key media outlets.
• Developed a comprehensive social media strategy to drive brand awareness and engage the audience, complementing PR efforts with online visibility.
• Conducted media outreach to establish connections with journalists and industry influencers, securing coverage that expanded Qik’s presence.
• Led Qik’s presence at the Indian Mobile Congress, managing media interactions and coordinating event showcasing to highlight Qik’s innovations in the tech space.

Oct 2022 – Mar 2023 · 5 mos · Chennai, Tamil Nadu, India · Remote

• Developed 10+ informative and well-researched blog posts, according to audience interests and designed to position Qik as an industry thought leader.
• Increased content visibility through SEO optimization techniques, ensuring that blog posts ranked well in search engine results and attracted organic traffic.
• Conducted comprehensive keyword research to identify high-impact keywords, improving Qik Meeting's footprint and aligning content with audience search intent.
• Created engaging, platform-specific captions for social media posts, capturing Qik’s voice and enhancing engagement across channels.

Sep 2022 – Oct 2022 · 1 mo · New Delhi, Delhi, India

• Led 50+ interviews with CEOs, Managing Directors, and top executives from major automotive companies, including Mercedes-Benz, Honda, MG, Maruti, and others.
• Covered all the major automotive events, including SIAM, FADA, ACMA, Auto Expo, and World Auto Forum.
• Post-internship, I continued to handle press releases for 8+ events conducted by World Auto Forum over the span of 3 years.
• Gained invaluable experience in automotive journalism and public relations, learning the nuances of crafting compelling content while strengthening my interviewing and networking skills.

Dec 2021 – Dec 2021 · 0 mo · Mumbai, Maharashtra, India

• Focused on 3 main areas: financial markets, corporate news, and economic trends, contributing to a well-rounded understanding of the business industry trends.
• Authored 40+ articles that analyzed market movements and corporate announcements, ensuring timely and relevant reporting.
• Conducted in-depth analysis of financial reports and business mergers and acquisitions.
• Contributed to articles that received over 20,000 website impressions.
• Performed comprehensive research on economic indicators and corporate performance metrics, ensuring accuracy and reliability in my reporting.
• Worked alongside a dedicated team of 24+ journalists, interns and editors, to brainstorm story ideas and improve content quality.

Jun 2021 – Jun 2021 · 0 mo · New York, United States

• Reported on 4 major areas: business, politics, crime, and the economy, resulting in a diverse portfolio of articles that reached a readership of over 10k impressions.
• Offered the role of sub-editor for contributing maximum stories for the entire month.
• Wrote and published 99+ articles, each requiring extensive research and fact-checking, contributing to a clearer understanding of current events.
• Analyzed economic data and political polls from different sources, ensuring that my articles were based on comprehensive and reliable information.
• Maintained adherence to journalistic ethics while covering sensitive crime stories, ensuring accuracy and empathy in reporting.
• Collaborated with a team of 30+ journalists, interns and editors, enhancing my teamwork and collaboration skills.