Mar 2024 – Present · 2 yrs 3 mos · Bengaluru, Karnataka, India

• Leading a global support operations for Advertising unit primarily focussing on DSP

Sep 2021 – May 2024 · 2 yrs 8 mos · Bengaluru, Karnataka, India

• Leading a team of application support engineers and managing global application support operations for Adobe Advertising Cloud DSP /Video .
• Focus on solving critical customer and product challenges and resolving with minimal downtime .
• Partnering with on field teams such as CSM and Account managers / sales in order to deliver best customer experience .
• Point of escalation for Advertising cloud .

Jul 2019 – Mar 2021 · 1 yr 8 mos

• Leading implementation and on boarding's of customers on Adcloud platform with reduction in turnaround time by 21% within span of 4months.
• Part of the core team & SME in Advertising Cloud operations.
• Additional responsibility of mentoring cross geo implementation team
• as well as assisting highly tech driven customer conversations
• /requirements such as CRM, Offline data ingestion to the platform or
• integration with various MMP like Appsflyer, Tune etc .
• Functionally managing a team of 5 Account Managers in India which drove
• Ad Spends of ~USD 50Mn ie s 40% growth YoY.
• Trained and partnered with agencies such as DAN, GroupM, logicserve to
• drive organic customers,~500+ Am's on agency side trained .
• Sound understanding of data analytics such as Adobe
• Analytics/Omniture.
• Driven conversation with Cx management to cross sell other Martech
• solutions such as Adobe Analytics /Audience Manager and converted
• 50% of such discussions.

Jun 2017 – Jul 2019 · 2 yrs 1 mo

• Lead a team of 3 members and managed USD 30Mn spends annually
• which is 15% growth YoY .
• Experience in handling diverse clients across BFSI,Real-estate,Ecommerce,
• Fintech,Edutech verticals .
• Delivered minimum of 25% reduction in CPA while maintaining same
• scale or improvement across customers for performance search within a
• span of 30-45 days . Few Key customers include Flipkart, Nykaa, Tata AIG,
• Nobroker Medlife,Cuemath,Vistara etc .
• Driven Customer references as case studies .
• Setup and Managed omnichannel practices which were focused on
• Search, Programmatic Display/Audio /Video campaigns .
• Working closely within org with various cross functional teams such as
• Engineering, Sales & Product to solve critical escalations and to provide
• market feedback and platform improvement suggestions.
• Conducted Demo's, in person sessions at clients office as well as events
• such as Adobe Symposium as part of Pre Sales activity and converted 60%
• of such conversations .

Oct 2015 – Jun 2017 · 1 yr 8 mos

• Lead customer to successful optimize campaigns towards performance
• goals
• Grew from 2 to 22 accounts within a span of a year ie 10X growth.
• 100% Retained all the customers and renewed them YoY.
• Managed campaigns across Search as well as Facebook, Twitter for some of
• the key e-commerce customers .
• Drive customer conversations towards Algorithm driven Automation
• and signing them up for new beta features .
• Setup and successfully converted Proof of Concept customers with a
• 100% hit rate .

Mar 2014 – Oct 2015 · 1 yr 7 mos

• Leading a team of 4 members and serving customer across the globe.
• Act as Ads operation specialist in terms of checking and ensuring ad
• delivery across various programmatic exchanges reported by Account
• Managers.
• Understanding and debugging customer issues and prioritizing Jira
• issues to be resolved by Engineering .
• Serve customers globally and work closely with internal teams to help solve
• their problems .
• Helped product in rolling out network specific upgrades/changes in an on
• time manner .

Jul 2012 – Feb 2014 · 1 yr 7 mos