Suseela Prasanna

Digital Marketing Specialist

Bangalore Urban, Karnataka, India6 yrs 10 mos experience

Most Likely To Switch

Key Highlights

6+ years in content and product marketing.
Expert in SEO-focused and conversion-driven content.
Strong background in B2B SaaS and EdTech industries.

Stackforce AI infers this person is a B2B SaaS content marketing expert with a strong focus on SEO and brand storytelling.

Contact

Skills

Core Skills

Content ManagementMarketing CommunicationContent CreationSeoProduct ManagementCustomer EngagementProduct SupportMentoring

Other Skills

Search EnginesSoftware as a Service (SaaS)SEO AuditsKeyword ResearchCustomer Relationship Management (CRM)K-12 EducationWeb ChatTeachingContent Creation & StrategyPerformance MetricsSEO CopywritingLanding PagesGo-to-Market StrategyCase StudiesB2B Marketing

About

I’m a content and product marketing professional with 6+ years of experience creating strategic, SEO-focused, and conversion-driven content across B2B SaaS, IT services, and EdTech industries. Over the years, I’ve worked on: • SEO blogs and long-form articles • Landing pages and website content • Case studies and whitepapers • Thought leadership content • Social media and LinkedIn communication • Email marketing campaigns • Brand storytelling and marketing communication • GTM Strategy • Product Marketing My approach goes beyond writing content — I focus on understanding audience intent, business goals, search behavior, and brand positioning to create content that drives visibility, engagement, and growth. I enjoy working at the intersection of: • Content Strategy • SEO & Organic Growth • Brand Storytelling • B2B Marketing • Thought Leadership • Product Marketing • AI-assisted Content Operations Currently exploring opportunities in: Product Marketing | Senior Content Writing | Content Strategy | B2B SaaS Content | Brand & Marketing Content | Thought Leadership | Content Marketing Tools & Platforms: ChatGPT • GA4 • WordPress • SEMrush • Ahrefs • Canva • HubSpot • Grammarly • CMS Platforms • LinkedIn Content Strategy

Experience

6 yrs 10 mos

Total Experience

1 yr 10 mos

Average Tenure

2 yrs 8 mos

Current Experience

Flatworld solutions

2 roles

Senior Content Writer

Apr 2025 – Present · 1 yr 2 mos

Content writer

Oct 2023 – Present · 2 yrs 8 mos

Manage the company's marketing communication, with a focus on web copy.
Continuously audit and improve existing web content for relevance and effectiveness.
Identify new service verticals and develop engaging landing page content.
Evaluate and recommend content architecture and strategies.
Coordinate with the Operations team to facilitate the creation of case studies and white papers.
Engage external writers by providing clear content writing instructions.
Research and develop informative articles and 'how-to' guides.
Audit and optimize web pages to align with evolving reader personas and search engine algorithms.
Write classified ads, service descriptions, and company profiles to communicate offerings effectively.
Contribute to shaping the company's online presence and delivering valuable content to the audience.

Search EnginesSoftware as a Service (SaaS)Content ManagementMarketing Communication

Byju's

3 roles

Product Expert

Promoted

Dec 2022 – Jun 2023 · 6 mos · On-site

Ensuring the profitability and continued growth of a product for the organization.
Managing products through their entire lifecycle, marketing new products, suggesting improvements, strategizing, and internal communication.
Connect regularly with students and parents and ensure that they are having a seamless effective experience with BYJU'S.
Getting in touch with customers and helping them with their query and solving it within Service Level Agreement
Responsible for supporting and managing escalations while maintaining the relationships between departments and Customers.

Customer Relationship Management (CRM)K-12 EducationProduct ManagementCustomer Engagement

Product Specialist

Aug 2022 – Nov 2022 · 3 mos · On-site

Working with a team to ensure excellent product delivery and smooth onboarding of the customer.
Tasked with facilitating training sessions, as well as assisting with new product launches.
Worked on a project and helped the company to develop customer engagement through the chat process.
Answering all product-related questions in a polite manner and addressing queries promptly.
While maintaining the Service Limited Agreement of the Company.

Customer Relationship Management (CRM)Web ChatCustomer EngagementProduct Support

Student Success Specialist

May 2022 – Jul 2022 · 2 mos · On-site

Engaging with the students and mentoring them regarding their academics.
Helping students to understand the procedure to use the Edtech product and get benefit from it.
Upselling of the products
Connecting with the students and parents and getting them engaged with the product and content
Maintain their data in the CRM(salesforce)
Monitor and analyze student's performance dashboard
Mapping the curriculum according to the school syllabus
Career counseling and development

Customer Relationship Management (CRM)TeachingCustomer EngagementMentoring

Iimskills

2 roles

Ghostwriter

Promoted

Apr 2022 – Oct 2023 · 1 yr 6 mos · New Delhi, Delhi, India · Remote

Conducting research on the topic or subject
matter to create informative and accurate
content.
Creating content that is easy to read and
understand for the target audience.
Writing copy that is optimized for search
engines (SEO) to help improve the visibility of
the content online.
Developing and maintaining an editorial
calendar to ensure timely delivery of content.
Collaborating with other members of the
content team, including designers and editors,
to produce high-quality content.
Staying up-to-date with industry trends, best
practices, and new technologies to continuously improve the quality of content
produced.
Wrote various Articles, Product description and Reviews, User Manuals and Pamplets , Copy, Social Media posts and Proofreading the content.

SEO AuditsContent CreationSEO

Guest blogger

Jan 2022 – Mar 2022 · 2 mos · New Delhi, Delhi, India · Remote

Wrote News Articles, created Caption Writing, designed Press Releases, customized Social Media posts, and illustrated Product Descriptions.
Explored and Constructed various research on SEO's best practices to get organic traffic to the website

SEO AuditsKeyword ResearchContent CreationSEO

Eminence digital (formerly digiinfocys)

Content Writer

Aug 2019 – Apr 2022 · 2 yrs 8 mos · Bengaluru, Karnataka, India · Remote

I specialize in creating content that bridges the gap between businesses and their customers, focusing on human-centered narratives. My approach is rooted in understanding the audience: I use empathy to connect and analytics to ensure the content performs. Success for me is when a piece not only ranks well in search engines but also sparks conversations and conversions.

SEO AuditsContent Creation & StrategyContent CreationSEO