May 2024 – Present · 2 yrs

• Automotive Company: Effective Strategy of Digital Marketing (2024)
• Electronics Company: Boosting Sales with Key Account Management (2024)
• Public Construction Company (BUMN): Viral Marketing Content & Copywriting (2024)
• Oil & Gas Company (BUMN): Creating Innovative Trade Promotion (2024)
• Heavy Equipment Company: Enhancing Skills for Interactive Communication (2024)
• Pharmaceuticals Company: Creative Brand Communication (2024)
• Public Electricity Company: Digital Marketing Workshop (5-Days Intensive) (2024)
• Public Electricity Company: Business Initiative and Innovation (2024)
• Telecommunication Company: Winning Sales in B2B (2025)
• Public Holding Company: Content Marketing: Beyond Storytelling (2025)
• Certification Trainer CPM Indonesia
• Certification Trainer CDMS Indonesia
• Unika Atmajaya: Sustainability Marketing
• Institut Teknologi Surabaya: MMT in Technomarketing (Digital Marketing Topics)

May 2022 – Jun 2024 · 2 yrs 1 mo

• Successfully managing home care products: hand sanitizer & toothpaste. Grew toothpaste business through National programme +15% vs P3M before project implemented
• Distribution & rationalization improvements project for toothpaste
• Handle feminine hygiene category with 2 brands and successfully implemented distribution programme resulting +77% increase in SLO & 3x active transactions outlet
• Work together with digital & media team for TVC, Brand Ambassador, Placement ATL, BTL & Digital

Oct 2021 – Mar 2022 · 5 mos · Jakarta, Indonesia

• Managing campaigns for financial services products at Traveloka, including PayLater and International Expansion in Singapore, Thailand and Vietnam

Mar 2019 – Oct 2021 · 2 yrs 7 mos · Jakarta Metropolitan Area

• Responsible for key portfolio of Mitu Baby -- main wipes business. Grew wipes business by double-digit growth in FY20 and triple-digit growth for specialized wipes. Project leader for baby toiletries visibility project in MT Independent channel across Java, project leader for Mitu Baby pack rejuvenation to be the first and the only baby wipes providing wipes solution based on Mom's need segment

Jul 2017 – Jul 2018 · 1 yr · Jakarta, Jakarta, Indonesia

• Throughout the year I was held responsible for the marketing budget, business proposal, demand forecast/sales target, digital campaign, offline/out-of-home activities, re-launching and rebranding campaign, and products/SKU assortments. I have worked collaboratively with creative agency, media agency, vendor such as Spotify, Radio, Magazines, and of course artist/influencers/KOL. The level of accurate communications of the business driver, key brand performance, and of course in collaboration with third parties, as well as the global team was immense. I was able to translate ideation into short-term strategy that eventually helped me to achieve the success driver award in Q1FY18 with double-digits % growth.
• Rewarded with SUCCESS DRIVER AWARD - FY18 Q1 for excellent planning and execution of marketing and sales program - resulting in double digits % growth vs Budget and overselling vs LY
• Manage and optimize SKU assortments, including analyzing under-perform SKUs, stores count, region penetration (up to city penetration and key account buyers), promotion and gimmicks
• Manage and optimize marketing budget, including ideation and creation campaign proposal, execution with vendor and agencies (creative and media buying agencies), selection of KOL/influencers, both offline (out-of-home activities and events) and digital initiatives
• Project lead for re-branding campaign, including implementation of new logo, new packaging for all product lines, manage product launch and store release, liaise with sales team on the transition timeline

Feb 2017 – Jul 2017 · 5 mos · Jakarta, Jakarta, Indonesia

• Working closely with the commercial team and South East Asia Cargill Starch Sweeteners and Texturizers (CSST). Specifically assigned to develop F&B market, improve Cargill's presence and profitability within the sweeteners segment.

Apr 2016 – Feb 2017 · 10 mos · South Jakarta, Jakarta, Indonesia

• Awarded with 3-months outstanding probation result, based on internal review. Managed projects involving multiple-country engagement on multi-billions IDR go-to-market strategy for foreign client entering into Indonesia & Thailand markets. Managed as team leader in a multiple-country engagement market entry project in SEA (Singapore, Malaysia, Indonesia, Myanmar, Vietnam). Advised on domestic marketing intelligence project on competitor strategy.

Mar 2016 – Mar 2018 · 2 yrs · Jakarta, Jakarta, Indonesia

• Mata Garuda is an association formed and enacted by LPDP and the Ministry of Finance for LPDP awardee and alumni. http://matagaruda.co.id -- https://www.facebook.com/matagarudaid/?fref=ts
• Currently managing a team of 20 highly talented people of LPDP alumni and awardee, majoring in arts, design, and communication to work collaboratively with clients from internal (LPDP) and external (public and private institution). Activate Mata Garuda website, initiate Mata Garuda mail, online webinar to reach 10,000 viewers in 3 months, working closely with Indonesian government and LPDP community (15,000+ scholars around the world)

Jul 2015 – Jul 2015 · 0 mo · Victoria, Australia

• Hema was joining Inclusion as winter intern for Melbourne Business Practicum program. The MBP is an exclusive internship program for Melbourne Business School student. Prestigious and most wanted internship program for graduate student. The program is an intense strategic consulting practise, including creating Financial Modeling, marketing strategy, staffing structure, and client database management.

Feb 2013 – Aug 2014 · 1 yr 6 mos · Yogyakarta Area, Yogyakarta, Indonesia

• Recruited by the Director of Faculty of International Program to support regular tutor class, lab session, exam and quizzes to help students gained better understanding about the subject.
• subjects are include: marketing management, brand development, marketing research