May 2024 – Dec 2024 · 7 mos · Bengaluru, Karnataka, India · On-site

• ◈ Conducted Extensive Keyword Gap Analysis to optimize website performance, strategically developing a content roadmap that significantly enhanced organic search rankings and page visibility.
• ◈ Led a team of writers through a systematic website content revamp, creating detailed content guidelines that improved quality and consistency, resulting in a 25% increase in click-through rates.
• ◈ Crafted Multichannel Outreach Copies for WhatsApp, Email, and LinkedIn, generating engaging content that improved user interaction and brand communication.
• ◈ Created Meta Ad Campaigns for weekly webinars, achieving a 30% conversion rate through collaborative efforts with Content, Performance, and Affiliate teams.
• ◈ Executed targeted Off-page SEO Strategy, reducing toxic backlinks and expanding non-toxic domains to improve overall site health and search engine credibility.
• ◈ Managed external Content Agency Partnerships, establishing clear KPIs and coordinating project deliverables to generate high-quality content and drive strategic outcomes.

Mar 2024 – May 2024 · 2 mos · Hyderabad, Telangana, India

Feb 2023 – Aug 2025 · 2 yrs 6 mos · Remote

Dec 2022 – Feb 2024 · 1 yr 2 mos · Hyderabad, Telangana, India · On-site

• ◈ Conducted Extensive Keyword Research to optimize Website performance, resulting in a substantial increase in Organic Traffic and improved rankings.
• ◈ Utilized Competitor Analysis to strategically tailor content for target audiences, contributing to a 50% rise in unique impressions.
• ◈ Generated engaging Blogs, securing first-page Google SERP rankings. Authored Whitepapers, Landing Pages, User Guides, Technical Documents, Leadership Content, Technical Website Content, and Video Scripts, refining the brand voice and boosting user engagement while building customer trust and loyalty.
• ◈ Conducted SEO audits using tools like SEMrush and Ubersuggest, optimizing rank tracking and backlinks. Analyzed data through Google Search Console and Analytics, refining content strategies and improving rankings.
• ◈ Oversaw Website SEO health through collaboration with External Agencies, resulting in improved performance.
• ◈ Orchestrated Content Planning, Writing, and Editing Efforts. Enhanced brand awareness with a significant increase in click-through rates. Collaborated on Content Finalization and Editing, ensuring consistency.
• ◈ Worked closely with Tech. and Design teams for UX writing, improving the user experience. Managed Adapt Loggers website on WordPress, handling SEO, Content Publishing, and Technical aspects, contributing to improved site performance.

Oct 2022 – Dec 2022 · 2 mos · Hyderabad, Telangana, India · On-site

Sep 2022 – Nov 2022 · 2 mos

• ◈ Managed a dynamic team of writers, providing detailed feedback and ensuring content quality.
• ◈ Collaborated with Content & SEO Managers to develop effective strategies.
• ◈ Coordinated Content Guidelines creation, shaping the framework for blog writing.
• ◈ Actively participated in content research, aligning with organizational objectives.
• ◈ Thrived in a high-pressure environment, consistently meeting deadlines with attention to detail.
• ◈ Gained valuable experience in large team dynamics, scaling processes and contributing to organizational growth.

Jun 2021 – Apr 2022 · 10 mos · Mumbai, Maharashtra, India

• ◈ Content Research & Planning for the Website Blogs and Articles.
• ◈ Keyword Research, Creating SEO-rich Blogs and Increasing Website's Organic Traffic.
• ◈ Creating Content for Quora Questions related to Industry and Customer Queries.
• ◈ Creating and Distributing Guest Blogging content on various platforms (ex. Medium, LinkedIn Pulse, Quora, Yourstory, etc,)
• ◈ Finding out the possible Backlinking opportunity to improve the Domain Authority of the Website.
• ◈ Fulfilled all the written content-related needs for the company in terms of both Online and Offline publications and other platforms.
• ◈ Evaluating the performance of the activities we are doing for our website through the tools like Google Analytics, Google Search Console, Ubersuggest, etc.
• ◈ Designed Creatives and Infographics for Social Media Posts and Blogs using the Canva tool.
• ◈ Developed the Social Media Calendar and Growth Strategies for the company.
• ◈ Created both Short-form and Long-form content for all the social media platforms.
• ◈ Handled Company's Social Media Accounts on Twitter, Facebook, Instagram, and LinkedIn.

May 2021 – Oct 2021 · 5 mos · Los Angeles, California, United States

• ◈ Researched the topics related to Private Equity and Venture Capital.
• ◈ Written and Published SEO rich News articles for the newspaper.
• ◈ Collaborated with a very large team of Writers and Editors who are spread Worldwide as a part of the TBT community.

Feb 2021 – Jun 2021 · 4 mos · Chicago, Illinois, United States

• ◈ Conducted Market Research for the Studyr App's target audience.
• ◈ Worked on the strategy formulation aspect of the Studyr app marketing on multiple sites such as Instagram, Facebook, Reddit, Quora, and others.
• ◈ Created and Designed Social media Posts on the Canva tool for App's promotion activity on Instagram and Facebook.

Jul 2020 – Jan 2021 · 6 mos · New Delhi, Delhi, India

• ◈ Conducted content research on industry-related subjects such as GST Reforms and Updates, RBI's Monetary Policies, Corporate Laws, Income Tax Laws, Fiscal Policies, and Finance Industry News.
• ◈ Written and published news items aimed exclusively for the CharteredOnline.in readership of Chartered Accountants, Businessmen, Finance Professionals, Corporate Lawyers, and others.
• ◈ Acted as an Editor for the news articles and conducted the proofreading and editing activity.