Babu K. — Associate Consultant

I have overall 4 years experience in: Working with Google Analytics, Google Tag Manager, Tealium iQ TMS, Tealium AudienceStream CDP, Adobe Analytics, Adobe Launch for implementing custom tracking implementation. Knowledge on implementation Google Analytics, Google Tag Manager, Adobe Analytics, Adobe Launch for websites with consent management platforms like One Trust Cookie Integration. Motivated, teamwork oriented and cheerful personality with strong communication, analytical, organizational, and relationship management skills. Knowledge on implementation of tagging, custom dimensions & metrics, Data Layer, views, filters & analytics dashboards. Knowledge on UTM parameters, Campaign Manager, Social Media Marketing. To understand the business requirements for Google Analytics implementation from the client. Develop and deploy web Analytics tag for websites for tracking and user behaviour. Working on JIRA tool implementing tickets assigned by stakeholders. Validate and debug implementation using debugging tools and follow up to resolve issues. Participate in scrum calls and update the daily status with all the stakeholders and weekly/monthly status reports. Participate in Backlog refinement meetings with all the stakeholders to discuss and decide the tasks based on the priority and criticality. Validated HCP data capture, consent, and engagement flow across SFMC, Veeva CRM, and AIM-XR through UAT testing. Provided affiliate support, conducted unit testing, SIT testing, UAT testing and resolved data issues in collaboration with dev teams. Troubleshot data mismatches, optimized tracking implementations, and ensured consistent analytics across multiple environments (DEV, TEST, PROD).

Stackforce AI infers this person is a Web Analytics Specialist with expertise in digital marketing analytics and tag management solutions.

Location: Coimbatore, Tamil Nadu, India

Experience: 3 yrs 4 mos