Badri Narayan Manicka

CTO

Bengaluru, Karnataka, India17 yrs 10 mos experience
AI ML PractitionerAI Enabled

Key Highlights

  • Led multi-cloud architecture migration with zero downtime.
  • Achieved significant cost reductions in transcoding and CDN.
  • Built high-performance teams delivering scalable solutions.
Stackforce AI infers this person is a seasoned engineering leader in E-commerce and Media-Tech with a focus on scalable solutions.

Contact

Skills

Core Skills

Hands-on Technical LeadershipStrategic LeadershipData ArchitectureProduct EngineeringTechnology ManagementOperational ExcellenceHigh Performance TeamsJava Performance

Other Skills

AWS LambdasAWS OpenSearchAccountabilityAlgorithmsAmazon Web Services (AWS)ApacheApache SparkArtificial Intelligence (AI)AutomationBashBusiness StrategyClickHouseClickhouseConflict ManagementCost Management

About

Seasoned Engineering leader with experience in e-commerce, media-tech, ad-tech, fintech. My mission is to empower my teams to create innovative and impactful products that enhance the user experience and drive business growth. - Significantly reducing Cost to Serve a customer at Kooapp.com and redBus. - LTV based offer for redBus customers. - Building reliable systems with five-nines(https://uptime.is/99.999) up-times.

Experience

17 yrs 10 mos
Total Experience
3 yrs 4 mos
Average Tenure
1 yr 2 mos
Current Experience

Zeta

Engineering leader

Apr 2025Present · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

Koo india

VP Engineering

Sep 2021Sep 2024 · 3 yrs · Bengaluru, Karnataka, India · On-site

  • Head backend engineering and Data platform.
  • Hire, grow and deliver on Video Engineering team, Performance engineering team, Auth engineering,Web and Discovery platform team.
  • Working on mutli-cloud architecture, and GCP, Azure migration efforts.
  • My teams
  • implemented custom video analytics stack using clickhouse, which enabled data points for video ads.
  • built custom ML models for discovery of popular personalities in images enabling image search.
  • migrated from AWS to GCP with zero downtime.
  • identified and reduced trans-coding cost by 95% by building custom transcoding pipeline using AWS Lambdas.
  • have achieved 80% reduction in CDN cost by load balancing using multiple CDNs.
  • migrated to NextJS improving latency of p95 by 60% for Web app users.
  • improved search results latency & quality and reduced AWS OpenSearch cost by 70%.
Hands-on Technical LeadershipStrategic LeadershipStrategic InitiativesWord EmbeddingsLeadership DevelopmentSystems Thinking+10

Google

Engineering Manager II

Jul 2020Jul 2021 · 1 yr · Bengaluru, Karnataka, India · Remote

  • Team - AdTech - Deals and Incentives
  • Goal - Automation of multi-billion dollar deal programs(AdSense, RevShare, PSP etc,) across Google Ads.
Technology ManagementDistributed SystemsCross-cultural TeamsLeadership

Redbus

4 roles

Director Of Engineering

Promoted

Apr 2019Jul 2020 · 1 yr 3 mos · On-site

  • Head Transactions platform, Book-keeping system, Vendor Master data system, SMS Routing System, Payments platform teams
  • Lead a cross functional team(app, back-end, design) with India business goals.
Functional ProgrammingErlangTechnology ManagementDistributed SystemsLeadership

Senior Engineering Manager

Apr 2017Mar 2019 · 1 yr 11 mos · On-site

  • Built the entire team of 20+ engineers right from hiring.
  • Lead the team:
  • to build highly scalable, reliable(http://uptime.is/99.999) and sub millisecond latency Transactions Platform.
  • to build Book-keeping system automation of payment flow to vendors with integration with banks.
  • to build SMS routing system basis cost, vendor uptime, country.
  • to build analytics platform using ClickHouse
Functional ProgrammingErlangHigh Performance Teams

Engineering Manager

Promoted

Mar 2015Mar 2017 · 2 yrs · On-site

  • Manage team of 40+ SE, SSE and TLs delivering entire B2B solutions of redBus. (API partner platform, Bus operator platform and Agent business platform).
  • Worked on internationalization of B2C stack of Wallet and Cashback system, SMS System and Transaction System.
  • Devised event based workflow from Transaction system.
  • Rearchitected book-keeping system for complete redBus(B2B and B2C) enabling full automation till payment.

Technical Lead

Apr 2014Feb 2015 · 10 mos · On-site

  • Scale the infra to make High-Availabiltiy infra significantly improving uptime.
  • Dockerized the platform enabling quick and error free delivery.

Goldman sachs

Senior Technology Analyst

Feb 2010Apr 2014 · 4 yrs 2 mos · Bengaluru Area, India · On-site

  • Design distributed solutions for applications running in restricted DMZ infrastructure.
  • Design solutions to make high availability applications.
  • Develop Java framework and JS components to enable faster time to market for other developers.
  • Design and develop JavaScript UI components for web-applications.
LinuxSpringJava Performance

Altisource (previously ocwen financial solutions)

Software Engineer

Jul 2007Jan 2010 · 2 yrs 6 mos · Bengaluru Area, India · On-site

  • Wrote JavaScript templating system for a time critical application used by 900+ Call-center users.
  • Involved in complete SDLC from requirements gathering to deployment.
  • Mentored junior developer to learn and passionately code in JavaScript.

Education

Bharathidasan University (BDU), Tiruchirappalli

B.Tech

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