Apr 2022 – Sep 2024 · 2 yrs 5 mos · Bengaluru, Karnataka, India

• Brand Revamp: Led the redesign of Pazcare’s brand identity, scaling the company from 120 to 1500+ clients.
• Sales Optimization: Optimized sales pitch decks, contributing to a 180% increase in client closure rates.
• Website Overhaul: Revamped the company website, increasing monthly visitors from 15,000 to over 200,000 and improving conversion rates from 0.9% to 2.4%.
• Social Media Growth: Boosted social media presence, growing followers from 3,200 to 18,500 and enhancing engagement by 900%.
• Cross-Functional Collaboration: Worked extensively with different departments (Sales, Customer Success, Product, Tech, Marketing) to streamline processes and improve overall design quality.
• Key Skills: Branding, visual design, web design, UX/UI, team leadership, project management, SEO, digital marketing.

Sep 2021 – Apr 2022 · 7 mos

• Team Management: Managed a team of 5 designers, overseeing book projects from concept to completion.
• Quality Assurance: Ensured high-quality design and timely delivery for bestselling titles such as "Super Science" and "Eyewitness Cats."
• Skills Applied: Extensive use of flat 2D technical illustrations, project management, and cross-department collaboration.

Jan 2019 – Sep 2021 · 2 yrs 8 mos

• Template Development: Created templates for upcoming book projects by analyzing industry trends and visual elements.
• Leadership: Trained junior designers, showcased leadership, and maintained high design quality.
• Major Works: Led design for bestsellers like "Countries - People, Places" and "The Robot Book."
• Key Competencies: Expertise in publication design, team leadership, and project management.

Jun 2017 – Dec 2018 · 1 yr 6 mos

• Publication Design: Worked on core publication software (Adobe InDesign, Photoshop, Illustrator) to create engaging educational books for children aged 10-15.
• Key Projects: Contributed to bestselling titles such as "100 Scientists" and "Help Your Kids with Computer Science."
• Collaboration: Coordinated with editors, experts, and the UK team to ensure high-quality design output.
• Skills Gained: Developed skills in visual storytelling, layout design, and cross-functional collaboration.

Jan 2017 – Apr 2017 · 3 mos · New Delhi Area, India

• Rebranding Project: Participated in the rebranding exercise for Nestaway, a leading home renting platform, resulting in a 20% increase in market penetration.
• Core Responsibilities: Conducted user research, idea creation, and defined brand language and core principles.
• Skills Applied: Utilized creative and strategic thinking to develop a unified brand identity.

Jun 2016 – Sep 2016 · 3 mos · Kolkata Area, India

• Branding & Publishing Projects: Engaged in a variety of branding and publishing projects, building a solid foundation in typography, brand visual identity, layout, and publication design.
• Skills Developed: Enhanced critical thinking, design skills, and proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Key Achievements: Contributed to multiple successful branding campaigns, improving design quality and client satisfaction.

Jul 2013 – May 2017 · 3 yrs 10 mos · Kolkata Area, India