Baishali Dutta

Business Development Manager

Kolkata, West Bengal, India5 yrs 11 mos experience

Most Likely To Switch

Key Highlights

Proven track record in driving e-commerce growth.
Expert in key account management and seller acquisition.
Strong analytical skills leveraging data for strategic decisions.

Stackforce AI infers this person is a B2C E-Commerce professional with expertise in marketplace strategies and account management.

Contact

Skills

Core Skills

E-commerceP&l ManagementData AnalysisAccount ManagementSalesBrand Management

Other Skills

Brand StrategyCategory ManagementMicrosoft ExcelTeam BuildingBusiness-to-Business (B2B)Global E-CommerceEcomTeam ManagementSales GrowthBrand ActivationTeam LeadershipKey Account Relationship BuildingBusiness AnalysisSQLOnboarding

About

Experienced in key account management, business development, seller acquisition, seller growth, sales, strategy. Changing the way people shops and sales in ecomerce.

Experience

5 yrs 11 mos

Total Experience

1 yr 10 mos

Average Tenure

2 yrs 4 mos

Current Experience

Emami ltd

2 roles

Ecomerce Manager

Aug 2024 – Present · 1 yr 9 mos

Leading end-to-end P&L for the brand ZANDU digital first in across leading marketplaces including Amazon, Flipkart, Meesho, Nykaa, JioMart, and Purplle, consistently exceeding monthly and annual revenue targets.
Driving GMV via optimized listings, ads (ACoS/ROAS focused), and event-led campaigns.
Scaling strategic SKUs and product launches, enhancing visibility, search rankings, and category market share.
Growing key accounts by identifying untapped opportunities and deepening marketplace relationships.
Leading multi-channel sales strategies for revenue growth and better customer experience.
Leveraged data Insights to drive strategic decisions, enhance performance, and maximize revenue

Brand StrategyCategory ManagementMicrosoft ExcelP&L ManagementSalesTeam Building+5

Key Account Manager

Jan 2024 – Present · 2 yrs 4 mos

Amazon

2 roles

Account Manager - Business Advisory

Feb 2023 – Jul 2024 · 1 yr 5 mos

Data AnalysisTeam ManagementCategory ManagementSalesSales GrowthAccount Management+1

Key Account Manager

Jan 2021 – Jan 2023 · 2 yrs

Meesho

2 roles

Ecommerce Manager

Jan 2023 – Jan 2024 · 1 yr

Key Account Manager

Nov 2021 – Mar 2023 · 1 yr 4 mos

Scaling up Books as a part of new categories launched by Meesho.
Understanding the growth and demand structure of the market, analysing and catering accordingly by handling the demand side of the category.
Majorly involved in generating demands for books as a category in Meesho by ensuring relevant exposure among other present categories.
Ensuring strong and long term supplier relations and growth.
Ensuring maintenance of supplier UPS through out the category in order to provide the best to the end users.

SalesBrand ActivationTeam LeadershipTeam ManagementBrand ManagementBrand Strategy+11

Flipkart

2 roles

Key Account Manager

Jun 2020 – Oct 2021 · 1 yr 4 mos · Kolkata, West Bengal, India

Working as a Key Account Manager for 'Household' and 'Personal Care' verticals of East zone for the Regional Utilisation Project.
Handling top 20 accounts for both 'Household' and 'Personal Care' Catagory of East zone. Worked towards seller growth and Uptired 12 accounts within a time span of 6 months
Analysing the current market scope and opportunities as well as competitions in other platforms to ensure that Flipkart stays ahead in the ongoing trend when it comes to varitey of products
Building good sustainable relationships with the sellers by solving seller account related issues regarding orders, returns and exchange, inventory management, selection of catalog and making the entire seller experience smooth and motivate them to generate more revenue
Planning, creation and execution of advertising in order to increase the visibility of products more in the platform by analysing the current market demand, understanding of customer behavior with the changing trends
Planning and selection of offers on products and merchandising push for the relevant selections in order to generate more orders and eventually contributing to the growth of both seller and Flipkart

Microsoft ExcelMicrosoft PowerPointMicrosoft WordManagementAccount ManagementSales

Business Development Executive

Feb 2020 – May 2020 · 3 mos · Kolkata, West Bengal, India

New seller acquisition and make them active in the platform for several verticals
Starting from lead generation to maintaining prospective clients database and launching them for 'Personal Care' category. Successfully secure the first position for highest seller acquisition for East zone in the organization
Worked towards adding relevant selections for different verticals and supercategories in order to enhance the customer experience by providing a huge variety along with quality
Handling doubts and quarries regarding the on-boarding procedures, benefits, margins for collaboration with Flipkart

Microsoft ExcelMicrosoft Word