Balasubbhramaniyam Ayyaswaami

VP of Engineering

Mumbai, Maharashtra, India17 yrs 7 mos experience

Key Highlights

  • Proven track record in driving revenue growth through strategic marketing.
  • Expertise in developing integrated marketing campaigns across multiple channels.
  • Strong leadership in product development and brand management.
Stackforce AI infers this person is a dynamic digital marketing strategist with expertise in B2B marketing and SaaS solutions.

Contact

LinkedIn

Skills

Other Skills

AdvertisingAnalyticsB2B MarketingBloggingBusiness DevelopmentCRMClient PresentationCompetitive AnalysisContent MarketingConversion OptimizationCopywritingCreative WritingDigital MarketingEmail MarketingEnterprise Marketing

About

Professional Summary >> Dynamic energetic creative digital marketing strategist, a brand developer with expertise, knowledge, and leadership in product development/lifecycle from conception to end user, that supports multi-marketing campaigns/projects in a wide variety of capacities. >> Strong background in social media marketing, digital marketing, CRM, CEM, SEO, online marketing, product and brand creation/vision, visual and verbal articulation, UX/UI, e-commerce: platforms, creation and development, campaign strategy/strategic implementation, identity and project/product lifecycle and implementation, analytics, research, data and market segmentation and client engagement and generation/acquisition. >> Accomplished sales expert, experienced in marketing and business development with a proven record of success in design and delivery training and development programs that drive revenue generation and business results. >> Skillful strategist with a consultative approach and an ability to work effectively across organizations to identify needs and build customized training, process, and tools solutions. >> Using integrated marketing and analytical channels while using effective research, awareness and understanding of the creative emotional connection with consumers, vendors, client stories, wants/desires/needs alongside creative communications and cross functional teams with the expertise in trend identification and emerging market trends provides the ability to deliver high-quality and results-focused problem solving solutions while utilizing innovative cutting-edge marketing campaigns and platform to establish a connection with the brand, its vision/story and consumer user experiences in the digital realm. SEE MY PORTFOLIO >> http://bit.ly/bala-ayya-portfolio

Experience

17 yrs 7 mos
Total Experience
2 yrs 8 mos
Average Tenure
2 yrs 3 mos
Current Experience

Kitaboo

2 roles

Vice President Marketing

Promoted

Jul 2025 – Present · 11 mos · Mumbai, Maharashtra, India

Associate Vice President Marketing

Feb 2024 – Jun 2025 · 1 yr 4 mos · Mumbai, Maharashtra, India

  • Developed and executed marketing campaigns to meet business objectives at KITABOO in Mumbai, India.
  • Led brand-building initiatives and ensured campaign alignment with business, customer, and brand objectives.
  • Collaborated with the Global Communications & Engagement team and identified target customer segments.

Hurixdigital

Associate Vice President Marketing

Jul 2021 – Jan 2024 · 2 yrs 6 mos · Chennai, Tamil Nadu, India · Hybrid

  • Led a high-velocity team of writers, designers, and managers to market core products, driving SEO and introducing marketing automation.
  • Developed and executed a results-driven marketing strategy aligned with overall business goals.
  • Represented the company at national and international forums, presenting progress and future plans to board members and investors.

Netcore cloud

Head of Online Business

Mar 2019 – Jun 2021 · 2 yrs 3 mos · Mumbai Area, India

  • Led all online marketing initiatives for Pepipost, including brand positioning, digital strategy, customer marketing, and PR.
  • Structured revenue targets and executed plans, focusing on Organic and Affiliate sales funnels.
  • Achieved 600% growth in New MRR, reduced CAC by 66%, and increased product engagement by 320%.

Mondovo

Product Marketing Manager

Oct 2015 – Mar 2019 · 3 yrs 5 mos · Bengaluru Area, India

  • Developed and executed solid plans to increase page views, unique visitors, and site stickiness, resulting in a 20% increase in repeat usage.
  • Led product message and position sessions, delivering new strategic programs to meet business goals.
  • Managed digital marketing campaigns, utilizing techniques like paid search, SEO, and email marketing.

Maximizer ventures

Sr. Manager - Marketing

Oct 2015 – Mar 2019 · 3 yrs 5 mos · Bengaluru Area, India

  • Led product marketing efforts for Mondovo.com, achieving a 2.15% increase in monthly unique visitors and a 75.8% increase in signups.
  • Successfully maintained an average sign-up conversion rate of 6.26% and a trial to paid user conversion rate of 16.70%.
  • Implemented strategies that resulted in an 80.13% increase in total sessions and a 92.38% increase in organic traffic.

Visiontree ventures

Sales Enablement Marketing Manager

Jan 2013 – Sep 2015 · 2 yrs 8 mos · Greater New York City Area

  • Led the development and adoption of sales enablement tools for Visiontree incubated sales teams, contributing to revenue goals.
  • Managed marketing operations processes to support collaboration and communication within the marketing and operations teams.
  • Acted as a subject matter expert on marketing technology platforms, providing roadmaps, training, and best practices.

Teak systems inc

Client Funtional Consultant

Sep 2009 – Dec 2012 · 3 yrs 3 mos · Portland, OR

  • Acted as a liaison between clients and technical teams, managing supply chain operations for newspaper and inventory goods across major American cities.
  • Successfully implemented Teak Circulation Software for multiple distributors and publishers, resolving functional queries and providing outstanding customer service.
  • Developed functional specifications, conducted data testing, and customized solutions for change management requests.
  • Played a key role in a GPS project team optimizing pickup and delivery vehicle rendezvous points.

Concentrix

Customer Service Representative

Jan 2006 – Apr 2007 · 1 yr 3 mos · Bengaluru, Karnataka, India

Education

International Management Institute - IMI

Master of Business Administration (MBA)

Jan 2007 – Jan 2009

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