Bansh Raj Yadav

CEO

Bengaluru, Karnataka, India12 yrs 6 mos experience
Highly Stable

Key Highlights

  • Proven expertise in building and scaling businesses.
  • Strong leadership in trade marketing and loyalty programs.
  • Extensive experience in e-commerce and omnichannel strategies.
Stackforce AI infers this person is a B2B e-commerce and retail strategy expert.

Contact

Skills

Core Skills

Trade MarketingLoyalty Programs

Other Skills

Analytical SkillsBTLBTL ActivationsBiomedical EngineeringBusiness AnalysisBusiness DevelopmentBusiness Growth StrategiesBusiness PlanningBusiness-to-Business (B2B)CRMCategory ManagementCommunicationCompetitive AnalysisCustomer InsightCustomer Service

About

A business leader, 10 years of experience with proven expertise in building distribution Retail, e-commerce & omnichannel businesses. Go to Marketer with a demonstrated history of building businesses from scratch and scaling them. Startup Enthusiast & a result-oriented Sales & business development evangelist with 10 Years of experience in Sales, Category Management, P&L Management, Business Development, Key Account Management, and Marketing and have extensively worked in 0-1 Startups. When I’m not on the job, I love reading blogs and articles on International Politics & Defense systems. Key Skills - Agile Mindset. Proactive Conflict Management, Sound Decision Making Under Pressure, Initiative & Development Driven, Excellent Communicator, Cross Functional Leadership Collaborative Problem Solving Strong Relationship Management, Expert Attention to Detail, Customer Escalation Management Experience Influencing and engaging team.

Experience

12 yrs 6 mos
Total Experience
1 yr 9 mos
Average Tenure
1 yr 9 mos
Current Experience

Vegrow

Business Head Demand

Sep 2024Present · 1 yr 9 mos · Bengaluru, Karnataka, India · On-site

  • Leading Demand for Full Stack Business.

Atomberg technologies

Head of Trade Marketing

May 2023Sep 2024 · 1 yr 4 mos · Mumbai, Maharashtra, India · On-site

  • Leading the Trade Marketing Charter with 15 Member team of Our Regional Marketing Mangers /Loyalty Manager/Analyst & Marketing Executives.
  • Trade Marketing Charter-
  • Schemes - Primary Input & Secondary Input- Effectively driving the primary input for the market along with secondary schemes.
  • Loyalty -Creation /Adoption & Management of loyalty programs for Influencers & Retailers
  • BTL - All the BTL Activations in the Market along with retail Branding Initiatives.
Trade MarketingBTL ActivationsRetail MarketingMarketingLoyalty ProgramsLoyalty Marketing

Udaan.com

4 roles

Associate Director- Category Head

Mar 2022May 2023 · 1 yr 2 mos

  • Leading a 20-member supply team across Branded & Market Place sellers - Home & Kitchen portfolio.
  • Improved Category profitability by 6% to achieve unit economics by selection curation & core seller strategy.
  • End to end responsibility for P&L, business planning, promotions, pricing decisions, vendor management new business development, vendor negotiation, buying, joint business planning and inventory provisioning.
  • Responsible for new product development, category roadmap, pricing, NPS and growth strategy.
  • Driving business planning, projection, & product availability to ensure achievement of planned sales.
  • Identified & grew key partners from 32% to 65% of business using EDLP (Every Day Low Pricing), Seller tiering and promotions. This also helped to increase monthly repeat by 10%.

GTM Head ( Strategy and Project Management) - General Merchandising

Apr 2021Mar 2022 · 11 mos

  • Build cross-functional Go-To-Market plans encompassing strategy, product, and outreach for General Merchandising Categories Which Included (Home &Kitchen, Toys, Baby Gear, Cycles, Sports, Luggage).
  • Introduced constructs like- loyalty program, Cart Discounting and route planning which helped to increase ABS by 15% from 10k to 12k.
  • Spearheaded organization's overall GTM strategy for new launches to quickly achieve scale and drive execution.
  • Executed project RED (Right execution daily) which helped to improve same day conversion from 10% to 35%.

Market Development - Home & Kitchen Category Pan India (NSM)

Mar 2018Apr 2021 · 3 yrs 1 mo

  • Launched Home & Kitchen category demand from scratch to 55K transacting unique retailer per month.
  • Scaled category to 1740cr annualized GMV ($200 Mil.).
  • Built 4 Zonal teams: Hired 12 Zonal Sales Managers,55 Regional Leads and 850+ Field Sales Executives.
  • Built the entire Inside Sales team and Business Analytics team from scratch in the category.

Market Development -Electronics Category North Zone (RSM)

Apr 2017Mar 2018 · 11 mos

  • Built the Electronics category demand from scratch in North India covering the markets of UP, Bihar, UK, JK & HP.
  • Scaled the Category to 720cr Annualized GMV ($96 Mil.) and developed the 25 K transacting Retailer Base.
  • Set up a team of 15 Regional Leads. 150 filed sales executives along with 50 Member Tele sales team.

Intec infonet pvt. ltd.

Business Development Manager

Sep 2016Apr 2017 · 7 mos · Greater Delhi Area

  • Took tender and deposit management Software as a service (SaaS) to market.
  • Managed pipeline. Funnel management and prospective client Scouting in EPC industry.

Opinio

Manager Business Development (startup acquired by Curefit)

Jun 2015Sep 2016 · 1 yr 3 mos · Gurugram, Haryana, India

  • Setup On-Demand Hyper Local Logistics network from scratch & scaled the Business to 5K per day orders.
  • On bordered 200+ Delivery Partners along with 150+ Merchant Partners

Info edge india ltd

Executive Client Relations

May 2014Jun 2015 · 1 yr 1 mo · Noida, Uttar Pradesh, India

  • • Worked as a Sales Executive; Received Best Performer of the month consecutively for 4 months

Airtel

Summer Intern

May 2013Jul 2013 · 2 mos · Greater Allahabad Area

  • Company: Bharti Airtel Limited (Airtel Money). May 8, 2013 to July 8, 2013.
  • Study of consumer behavior, Market Penetration, Market Potential of Airtel Money & its products & offerings.
  • Analyzing the pattern for the Retail (outlet) selection of Airtel Money.

Max healthcare

Summer Intern

Jun 2011Nov 2011 · 5 mos · Noida, Uttar Pradesh, India

  • Company: Max Healthcare Limited Noida .June 15, 2011 to Nov 15, 2011
  • Worked in Biomedical Engineering Department on Hospital & Healthcare Management.

Education

Indian Institute Of Information Technology Allahabad

MBA (IT) — Marketing

Jan 2012Jan 2014

Bundelkhand University

Bachelor of Technology (B.Tech.) — Biomedical/Medical Engineering

Jan 2008Jan 2012

Kendriya Vidyalaya Naini Allahabad

XIIth — PCM with Information practices

Jan 2006Jan 2008

Maharshi Vidya Mandir Naini Allahabad

Xth — Science

Jan 2004Jan 2006

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