May 2023 – Sep 2024 · 1 yr 4 mos · Mumbai, Maharashtra, India · On-site

• Leading the Trade Marketing Charter with 15 Member team of Our Regional Marketing Mangers /Loyalty Manager/Analyst & Marketing Executives.
• Trade Marketing Charter-
• Schemes - Primary Input & Secondary Input- Effectively driving the primary input for the market along with secondary schemes.
• Loyalty -Creation /Adoption & Management of loyalty programs for Influencers & Retailers
• BTL - All the BTL Activations in the Market along with retail Branding Initiatives.

Mar 2022 – May 2023 · 1 yr 2 mos

• Leading a 20-member supply team across Branded & Market Place sellers - Home & Kitchen portfolio.
• Improved Category profitability by 6% to achieve unit economics by selection curation & core seller strategy.
• End to end responsibility for P&L, business planning, promotions, pricing decisions, vendor management new business development, vendor negotiation, buying, joint business planning and inventory provisioning.
• Responsible for new product development, category roadmap, pricing, NPS and growth strategy.
• Driving business planning, projection, & product availability to ensure achievement of planned sales.
• Identified & grew key partners from 32% to 65% of business using EDLP (Every Day Low Pricing), Seller tiering and promotions. This also helped to increase monthly repeat by 10%.

Apr 2021 – Mar 2022 · 11 mos

• Build cross-functional Go-To-Market plans encompassing strategy, product, and outreach for General Merchandising Categories Which Included (Home &Kitchen, Toys, Baby Gear, Cycles, Sports, Luggage).
• Introduced constructs like- loyalty program, Cart Discounting and route planning which helped to increase ABS by 15% from 10k to 12k.
• Spearheaded organization's overall GTM strategy for new launches to quickly achieve scale and drive execution.
• Executed project RED (Right execution daily) which helped to improve same day conversion from 10% to 35%.

Mar 2018 – Apr 2021 · 3 yrs 1 mo

• Launched Home & Kitchen category demand from scratch to 55K transacting unique retailer per month.
• Scaled category to 1740cr annualized GMV ($200 Mil.).
• Built 4 Zonal teams: Hired 12 Zonal Sales Managers,55 Regional Leads and 850+ Field Sales Executives.
• Built the entire Inside Sales team and Business Analytics team from scratch in the category.

Apr 2017 – Mar 2018 · 11 mos

• Built the Electronics category demand from scratch in North India covering the markets of UP, Bihar, UK, JK & HP.
• Scaled the Category to 720cr Annualized GMV ($96 Mil.) and developed the 25 K transacting Retailer Base.
• Set up a team of 15 Regional Leads. 150 filed sales executives along with 50 Member Tele sales team.

Sep 2016 – Apr 2017 · 7 mos · Greater Delhi Area

• Took tender and deposit management Software as a service (SaaS) to market.
• Managed pipeline. Funnel management and prospective client Scouting in EPC industry.

Jun 2015 – Sep 2016 · 1 yr 3 mos · Gurugram, Haryana, India

• Setup On-Demand Hyper Local Logistics network from scratch & scaled the Business to 5K per day orders.
• On bordered 200+ Delivery Partners along with 150+ Merchant Partners

May 2014 – Jun 2015 · 1 yr 1 mo · Noida, Uttar Pradesh, India

• • Worked as a Sales Executive; Received Best Performer of the month consecutively for 4 months

May 2013 – Jul 2013 · 2 mos · Greater Allahabad Area

• Company: Bharti Airtel Limited (Airtel Money). May 8, 2013 to July 8, 2013.
• Study of consumer behavior, Market Penetration, Market Potential of Airtel Money & its products & offerings.
• Analyzing the pattern for the Retail (outlet) selection of Airtel Money.

Jun 2011 – Nov 2011 · 5 mos · Noida, Uttar Pradesh, India

• Company: Max Healthcare Limited Noida .June 15, 2011 to Nov 15, 2011
• Worked in Biomedical Engineering Department on Hospital & Healthcare Management.