Jan 2024 – Present · 2 yrs 4 mos · London Area, United Kingdom · Remote

Apr 2020 – Present · 6 yrs 1 mo · London, England, United Kingdom

May 2019 – May 2020 · 1 yr · London, Greater London, United Kingdom

Mar 2018 – May 2019 · 1 yr 2 mos · London, United Kingdom

Sep 2016 – May 2019 · 2 yrs 8 mos · London, United Kingdom

• Directing all aspect of design for the European office and managed a team of designers to execute e-commerce marketing, with a focus on bringing asset and campaign creation in-house. Successfully finding efficiencies through strategic evaluation of creative execution to realise growth of returning customers via improved brand identity, visual identity & tone of voice.
• Key responsibilities and achievements:
• · Working closely with the Global Brand Manager, Global Creative Director, Marketing Manager EU to ensure the creative direction is aligned to the brand vision
• · Design for multi-platform e-commerce; including desktop, responsive, mobile and tablet. Making sure a 'mobile first' view is always chosen, implementing best practice for all UI/UX
• · Art direct and create bespoke photography and video based assets including both studio based and location based shoots
• · Deliver creative strategies across multiple digital communications channels; including Email, Web Site, Social Media, Display Ads, Paid Media and Video.
• · Quickly adapt and react to new content tools and implement a fast moving business environment. Good understanding of basic HTML and sharing this knowledge across the team.
• · Research and develop UI/UX design experiences. Working closely with other heads of department to fully understand customer journey
• · Oversee all creative efforts are on schedule, strategy and budget (£50,000/75,000 p/a).
• · Line management of 3 designers.

Mar 2016 – Sep 2016 · 6 mos

May 2015 – Feb 2016 · 9 mos · London, EC1N 2AE

• Designer at FRUKT, the innovative, award-winning events and marketing agency. Part of a multi skilled team, focussed on building tool kits and brand activation packs designed to offer alternative implementaion paths for the highly restricted tobacco industy, namely JTI. Some notworthy clients included brands such as Energizer, Tia Maria, Coca Cola, Jagermeister & Mastercard.
• · Working as part of a 6 person team liasing with multipule departments such as Strategy, Copy & Planners.
• · Designing for POS, experiential event merchandise and (OOH/TTL) Out of Home/Through The Line advertisiing activated in Asian, Russian & African markets.
• · Branded event spaces & concepted activations at specific UK festival locations for Energizer's new head light range for children & parents. Exections included set design and build, print & digital communication.
• · Provided all design requirements for music focused brand activations touring the UK festival circuit

Oct 2012 – May 2015 · 2 yrs 7 mos · London, United Kingdom

• A leading member of a small design team taking on all creative responsibilities within in the event sector of the business for; Boardmasters Festival, NASS Festival & Freeze Festival. Also was involved with brands such as CocaCola, Burn Energy Drink, Relentless, Skype, Three Mobile, Sure & Davidoff Cool Water for the agency sector of the business. These brands and events both required a multi disciplined skill set, put to effective use in a fast paced environment. Time & design management was integral to run multiple projects in parallel. Some project highlights are described below:
• · Creative direction, development and execution of key visual festival artwork. Print and digital formats packaged and syndicated to festival partners.
• · Immersive stage and set design for bespoke brand activations. Stage design also included execution for larger stage audiences ranging from ranging from 1000 people to 35,000+.
• · Environment design for ticket holder egress. This covered way-finding for health and safety needs to creative area naming, site maps & directional needs
• · Digital design for in-house managed and maintained portfolio of websites. Focus on UX needs to provide a 3rd party integration of ticket purchasing (Ticket Master)
• · Print needs spanning a variety of touch points, including festival site branding requiring the sourcing and physical implementation on a wide range of sustainable printed products. This included everything from biodegradable roll banners to responsibly sourced alternative papers.
• · Agency brand requirements required conceptualizing, developing experiential ideas with account managers taking these plans all the way to final execution. These ranged from 'food or drink sampling' at events to immersive hands on experiences which required audience participation.
• · Management of volunteers (15+) for prolonged periods of times. Organising time, productivity & logistics for 18-26 year old.

Jun 2010 – Dec 2010 · 6 mos · London, Wimbledon

• Worked across sport brands such as UEFA producing information graphics for
• live screen application.

Jan 2010 – Oct 2012 · 2 yrs 9 mos · Victoria, London

• Design for retail, including:
• Clothing, Packaging, Products, Illustrations, Branding, Promotions, Web Banners, Emailers and POS to name a few.
• Handling a variety of jobs on a day to day basis, whilst being able to plan well into the future seasons.

May 2009 – Jan 2010 · 8 mos

• Managing a team of sales people in the UK's largest APR based in Wimbledon.

Jan 2008 – May 2008 · 4 mos

• Design for branding & packaging.

Jan 2007 – Dec 2007 · 11 mos

• Junior Designer working across all aspects of retail design.

Aug 2006 – Dec 2006 · 4 mos

• Branding & packaging design.