Jan 2023 – May 2025 · 2 yrs 4 mos · New Delhi, Delhi, India · On-site

• My role involves:
• Manage end-to-end, crafting and managing digital content like blogs, articles, newsletters,
• podcasts, videos, e-books, content calendars, etc. for social media, website and other channels;
• Social Media Management (LinkedIn, Facebook, Instagram, X [formerly Twitter], leading to clients
• with almost 350% increase in organic followers and 4x leads;
• Targeted marketing and content campaigns tailored to each client;
• Curate thought leadership campaigns, leading all clients to have a 2x increase in digital visibility;
• Market research, analysis, and execution of law firm submissions in legal directories;
• Audit social media strategies for clients;
• Client Relationship Management;
• Pitch PR campaigns for effective market positioning;
• Event research and management for law firm clients;
• Researched and Created "The Law Firm Digital Footprint Report 2023" in India in July 2023 and "The Law Firm Digital Footprint Report, NEW ZEALAND 2023"

Jan 2023 – May 2025 · 2 yrs 4 mos · New Delhi, Delhi, India

• My role involves -
• End-to-end social media campaign management for LawWiser's events;
• Content Strategy and Creation for LW events;
• Strategies for audience engagement and growth;
• Collaborations and Partnerships;
• Create networking opportunities.

Apr 2022 – Nov 2022 · 7 mos · Bengaluru, Karnataka, India · On-site

• My role involved:
• Business Development & Networking: Study, conduct and analyse market research; create
• databases, outreach, and communications; generate, pitch, and close leads; attend events;
• Digital Marketing: Ideate and implement digital marketing strategies, particularly on LinkedIn,
• enhancing impressions and followers—track analytics for Google and LinkedIn to optimise
• marketing strategies for traction, visibility, and lead generation;
• Brand Building: Initiate policies and campaigns for employee welfare and brand enhancement.
• Promote Partners and the firm through various media channels to boost visibility;
• Content Design, Strategy & Management: Develop content strategies for firm website, blogs,
• newsletters, and external publications. Manage interns, coordinate editorial calendars, and
• ensure SEO-friendly content;
• Media and PR: Expand firm visibility through media outreach and press releases. Coordinate with international legal marketing and media organizations for enhanced exposure and submissions.

Oct 2021 – Mar 2022 · 5 mos · Bengaluru, Karnataka

• After resigning from HE, I travelled to many places as a solo traveller while working as a freelance content writer for my clients. I needed to do this for my personal development and it was worth every penny and minute.

Jul 2021 – Sep 2021 · 2 mos · Mumbai, Maharashtra, India

• Recruitment: Handle Attorney recruitment (Partners, Associate Partners, Principal Associates, Senior Associates & Associates) and work towards Talent Acquisition for all practice areas of Law and hiring of Legal support roles for leading Law Firms and Companies, PAN-India.
• Business Development: Deal with research and identifying new business opportunities, including new markets, growth areas, trends, partnerships, and services for the Company. Responsible for generating leads and analyzing business prospects with prospective leads, deriving promotional strategies, drawing up client contracts, negotiation, developing sales and marketing strategies for the welfare of the company. Handle Social Media Marketing for the company (had an increase in the follower count by 600% on LinkedIn in the first month.)Create content from a Business Development POV to increase HE’s brand value.

Feb 2021 – Jun 2021 · 4 mos

• Legal: Manage the development of documents, contracts to ensure compliance with relevant laws. Negotiate on Legal terms with clients. Create HR policies, employee-centric agreements, exercise Legal Advisory to the Start-Up wherever necessary.
• Business Development: Plan and develop strategies to increase territory and market positioning for Legalbots (Their product for the Legal industry in India). Prepare reports and presentations detailing business development. Generate Leads and close deals. Independently manage the analysis and solving of issues of clients/internal teams. Identified and implemented opportunities to maximize productivity. Handle social media and create Legal and Career-related content for blogs, along with brochures, proposals in my capacity as a Content Writer.

Dec 2020 – Feb 2021 · 2 mos

Mar 2020 – Apr 2020 · 1 mo · Bengaluru, Karnataka

Nov 2019 – Sep 2020 · 10 mos · Delhi, India

Oct 2019 – Oct 2019 · 0 mo · New Delhi Area, India

Dec 2018 – Sep 2020 · 1 yr 9 mos · Bengaluru, Karnataka, India

• Articles included an analysis of the latest technology coming in the market, alongside quantifying the pros and cons of it, keeping in mind the Indian Consumer Behaviour. The research expanded to gadgets, softwares and updates on apps, IT companies working towards a more technologically advanced society.

Sep 2018 – Oct 2018 · 1 mo · New Delhi Area, India

• Tasks included -
• Creating content for the website, creating project summaries, research and proof reading documents, client handling and networking, organising and documenting the studio and other misc tasks

Aug 2018 – Aug 2018 · 0 mo · New Delhi Area, India

Jul 2018 – Present · 7 yrs 11 mos · Bengaluru, Karnataka, India · Hybrid

• As a content strategist, I write on Industry-related topics in:
• Law,
• Real Estate,
• Environment,
• Information Technology,
• Architecture,
• Politics,
• Education,
• Mental health,
• Medical;
• Economics, etc.
• My focus is on creating content for Websites, Blogs, Brochures, Product Descriptions, Marketing campaigns, Legal Documents.
• I Proofread content for errors and inconsistencies.
• Edit and polish content to improve readability.
• Identify trends and work on LinkedIn Personal Branding for individuals and organizations.
• Worked for Newgen Knowledge Works, a contract affiliate of Thomson Reuters (Legal) Publications as a Translator & Copy-Editor in 2020.

Jul 2018 – Jul 2018 · 0 mo · New Delhi

Mar 2018 – Mar 2018 · 0 mo · New Delhi Area, India

• Attended matters at the Supreme Court of India, National Green Tribunal, Central Administrative Tribunal and the Delhi High Court.
• Assisted Ms. Anand and other associates in cases of major relevance, undertook core research work, prepared case notes, opinions, analysis of judgments, drafting of petitions, arguments, legal notices, etc.

Jul 2017 – Aug 2017 · 1 mo · New Delhi Area, India

• Under Adv. Prashant Mendiratta, Delhi High Court.

Jun 2017 – Jun 2017 · 0 mo · Naini Tal Area, India

• Intern at chambers of Adv. Pradeep Hairiya, Nainital.
• Dealt with drafting of a plaint, writ, PIL, bail application, statement from the defendent.
• Extensive research on various aspects of Law of Contracts.
• Case analysis and judgement summaries

May 2017 – Oct 2017 · 5 mos · New Delhi Area, India

• Research about permits and licenses required in infrastructural development.

Apr 2017 – Nov 2017 · 7 mos · New Delhi Area, India

• To provide all aspects of secretarial services to the Founder & Executive Director(s), e.g. incoming and outing correspondence, typing and filing, taking messages and minutes, scheduling for appointments, coordinating meetings, photocopying, travel arrangement and expenses reporting, etc.
• To liaise with relevant parties (internal and external) on collecting required information for the Founder & Executive Director(s), and provide co-ordination within the region.
• To prepare documents, reports, correspondences and presentations as per Founder & Executive Director on a timely and accurate basis.
• To maintain the filing system in good condition for easy retrieval.
• To answer correspondence independently under the general instructions of the Founder & Executive Director
• To provide different levels of secretarial / clerical support to staff of the department.
• To assist in special projects or ad hoc assignments as assigned by the Founder & Executive Director
• Deliver confidential administrative support to the Founder & Executive Director, at all times exercising diplomacy and discretion and communicating effectively and professionally.
• Perform duties that may be administrative and project-based in nature which include scheduling travel, arranging meetings, handling information requests, conference calls, invitations and interviews, preparing reports and correspondence, conducting special projects, and liaising with Founder & Executive Director.

Jul 2016 – Jul 2016 · 0 mo · Bangalore

• Acculegal is a firm established by Adv. K.M Basavaraj in Bangalore. It deals with both corporate and litigation matters. As a first year passout, I as an intern,
• Dealt with solo court visits, witnessed court proceedings for Arbitration, Evidences.
• Was also a part of mediation procedure at the Family court of Karnataka.
• Undertook tasks with relation to analyzing supreme court judgments, interpreting cases and making notes, making a timeline of the documents provided by the petitioners/respondents in various cases.
• Did researches on Property/Gambling laws in India.
• Went through a number of petitions and appeals of Murder, Property disputes and witnessed the procedure of functioning of the district courts, up close.