Birender S.

Digital Marketing Specialist

Mumbai, Maharashtra, India5 yrs 2 mos experience
Most Likely To Switch

Key Highlights

  • 34% YoY revenue growth through innovative monetization strategies.
  • Expert in SEO/SEM with proven affiliate marketing success.
  • Skilled in managing large-scale web content for diverse markets.
Stackforce AI infers this person is a Digital Marketing Specialist with a focus on E-commerce and Content Monetization.

Contact

Skills

Core Skills

MonetizationSeo/semAffiliate MarketingDigital MarketingContent StrategyE-commerceQuality Assurance

Other Skills

A/B testingAdvance ExcelAdvertisingAffiliate ManagementAffiliate RelationsAffiliatesAnalytical SkillsB2B MarketingB2CBloggerBusiness-to-Business (B2B)C (Programming Language)C#CMS operationsCataloging

About

Hey there! ๐Ÿ‘‹ If youโ€™re here, maybe you saw my post, likes or comments, or just stumbled upon my profile. No worries, I probably did the same! ๐Ÿ˜… Iโ€™m currently looking for opportunities in Marketing, Content Strategy, and Digital Monetization across Europe and the UK. If you have any openings or know someone in your network who does, be my hero and slide into my DM for referral, or please feel free to share my profile with your connections... ๐Ÿš€ ๐Ÿ’ผ Current Role Senior Associate Publisher @ Forbes Health Marketing Strategist | SEO/SEM & Affiliate Expert | Content & Monetization Lead | Health Advisor ๐Ÿ“ Open to EU & UK relocation With 4+ years in digital publishing, Iโ€™ve mastered the art of turning content into commerce, combining editorial storytelling with performance marketing to scale revenue and visibility. ๐Ÿ”ฅ What I Bring ๐Ÿ“ˆ Revenue-led content & growth strategies ๐Ÿ” Advanced SEO/SEM optimization for competitive niches ๐Ÿ›’ Affiliate marketing & e-commerce monetization ๐Ÿ“Š Analytics, ROI tracking & performance reporting ๐Ÿงช A/B testing, GEO targeting & data-driven insights ๐Ÿงฉ CMS workflows, editorial QA & content governance ๐ŸŽฏ Paid + organic campaign execution ๐ŸŒ Global content system scaling & localization ๐Ÿ’ก KPI-focused marketing initiatives ๐Ÿ“ฑ B2C, B2B expertise across Health, Wellness & Home ๐ŸŒŸ What I Value Iโ€™m passionate about building impactful digital ecosystems that drive real results, not just clicks. I believe in authentic growth, collaboration, and innovation. If youโ€™re hiring (or know someone who is), Iโ€™d love to connect and discuss how I can bring measurable growth and creative energy to your team. ๐Ÿ™Œ And beyond dashboards and KPIs ! Iโ€™m all about meaningful human connection. Whether itโ€™s about goals, mental health, or a good life chat, feel free to drop a message. Letโ€™s grow, share, and maybe conquer LinkedIn together. ๐Ÿฉต Cheers to new beginnings and bold moves! ๐Ÿฅ‚

Experience

5 yrs 2 mos
Total Experience
1 yr 3 mos
Average Tenure
2 yrs 10 mos
Current Experience

Forbes advisor

Senior Associate Publisher - Monetization

Aug 2023 โ€“ Present ยท 2 yrs 10 mos ยท Mumbai, Maharashtra, India ยท Hybrid

  • Senior Associate Publisher | Forbes Health
  • ๐Ÿ“ Managed CMS operations, handling 2,000+ articles annually with 99%+ editorial accuracy and timely updates, ensuring seamless content publishing.
  • ๐Ÿ’ฐ Increased YoY revenue by 34% through multi-channel monetization strategies, including ads, affiliate programs, and sponsored content.
  • ๐Ÿ“ˆ Improved CTR by 27% and affiliate conversions by 22% using A/B testing and conversion rate optimization (CRO) techniques.
  • โšก Reduced monetization implementation time by 40% by integrating workflows across editorial, marketing, and analytics teams.
  • ๐ŸŒฑ Boosted organic traffic monetization by 130% by aligning SEO strategies with revenue goals.
  • ๐Ÿ“Š Analyzed SEO & revenue KPIs leveraging Google Analytics, SEMrush, and internal dashboards to drive performance-based decisions.
  • ๐Ÿฅ Directed publishing operations for 200+ health topics, ensuring SEO compliance and editorial quality.
  • ๐Ÿค Grew affiliate revenue & referral traffic by 60% through strategic partnerships with HealthTech brands: LetsGetChecked, Ro, Flo, Zocdoc, PlushCare, Cerebral, Vida Health, and Nurx.
  • ๐Ÿ› ๏ธ Proficient in key tools: WordPress, Google Analytics, SEMrush, Impact, Skimlinks, ShareASale.
  • ๐ŸŽฏ Specialist in: Digital Marketing, Content Strategy, Affiliate Marketing, SEO/SEM, Monetization, A/B Testing, Conversion Optimization.
CMS operationsmonetization strategiesA/B testingSEOGoogle AnalyticsSEMrush+2

Cex webuy.com

Web content and Digital marketing Assistant

May 2022 โ€“ Aug 2023 ยท 1 yr 3 mos ยท Mumbai, Maharashtra, India ยท On-site

  • My expertise :
  • Created, developed, and managed web content and digital assets to strengthen CeX UKโ€™s online presence and brand voice.
  • Managed and optimized web content for 50,000+ product pages across UK, EU, AU, and Indian markets, improving SEO performance and brand consistency.
  • Increased organic traffic by 20% through targeted content optimization, keyword integration, and digital merchandising strategies.
  • Enhanced CMS workflows, reducing content publishing time by 30% and improving site performance.
  • Executed and scheduled Google Ads and Facebook campaigns, resulting in a 15% increase in engagement and online/in-store conversions.
  • Adapted marketing strategies to diverse international audiences, ensuring alignment with local trends and customer behavior.
web content managementSEO optimizationGoogle AdsFacebook campaignsDigital MarketingContent Strategy

Netscribes

2 roles

Production Associate E-commerce

Promoted

Sep 2021 โ€“ May 2022 ยท 8 mos ยท Mumbai, Maharashtra, India

  • B2C - Amazon, Nike, Adidas, Flipkart, Zara, Myntra, Meesho
  • Manage daily operations for eCommerce including Updating Product Catalog. Knowledge of Listing, Updating Uploading Product Data / Specifications. Knowledge of product Images on Marketplaces such as Flipkart, Amazon, Myntra, Nike etc.
  • Coordinating with Operations team for linkage to Manufacturers Database.
  • Quality assurance of product image, the accuracy of copywriting, and SKU Code management.
  • Will undertake the project/research with respect to online cataloging and its future trends.
  • Track quality performance and provide input on process improvements, controls, and quality plans.
eCommerce operationsproduct catalog managementquality assuranceE-commerce

Internal Audit Provider

Apr 2021 โ€“ Sep 2021 ยท 5 mos ยท Mumbai, Maharashtra, India

  • Intelligent business applications and software.
  • To ensure that the buyer sees the aesthetic and authentic, quality representation of the product through enriched attributes, accurate sizing, and exemplary imagery. to make sure that customer gets what they want which represents Flipkart motto "now all wish will come true""Ab Har wish Hogi Poori"
  • Quality checks all attributes and images for brand/ vendors on daily basis and also shares feedback with brand/ vendors.
  • Will undertake the project/research with respect to online cataloging and its future trends.
quality checksproject researchQuality Assurance

Pushp forgings private limited

Quality Assurance Trainee

Jan 2019 โ€“ Jun 2019 ยท 5 mos ยท Jaipur, Rajasthan, India

  • Quality Checking, Maintenance of Bearings Ring and Updating the Chart
  • Stock Maintenance, Logistic supply work under HR.
quality checkinglogistic supply work

Reliance power

Internship Trainee Engineer

Jun 2017 โ€“ Jul 2017 ยท 1 mo ยท India

  • Basic knowledge in Boiler and Turbine with their Applications and
  • working.
basic knowledge in Boiler and Turbine

Education

JECRC University

Bachelor of Technology - BTech โ€” Mechanical Engineering Related Technologies/Technicians

Jan 2015 โ€“ Jan 2019

Navy Children School

Senior Secondary High School โ€” PCM with Comp Sci

Jan 2013 โ€“ Jan 2014

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