Jun 2025 – Present · 11 mos · New Haven, Connecticut, United States · Hybrid

• AI Literacy, Strategist, Marketing Leadership, Course Creation

Jul 2023 – Jan 2024 · 6 mos · Nashville, Tennessee, United States · Hybrid

• Creating and managing the go-to-market strategy and launch for Writerly.ai's innovative product, EKOM.AI
• Spearheaded the launch of EKOM.AI, enhancing e-commerce SEO optimization and product asset creation, resulting in a 60% improvement in search engine rankings for users.

Jan 2023 – Present · 3 yrs 4 mos · Nashville, Tennessee, United States · Hybrid

• Current and Recent Clients:
• Senior AI Advisor and Fractional CMO for multiple startups, SMBs, non-profits, and VC funded businesses.
• Area Cooperative Educational Services (ACES) ACES.ORG- Working with this Regional Educational Service Center in Connecticut to integrate Artificial Intelligence into their 1200 employee organization, magnet schools, and offerings to the various school districts they serve. Training, policy writing, advising, etc.
• Launching the ACES Center for Artificial Intelligence
• Developing an AI education and ethics training course for a regional university.
• Senior Advisor on AI ethics, integration, and marketing strategy for an Educational SAAS (software as a service) startup.
• Care Predictor/ Alter Health, Carepredictor.com- AI Advisor and Prompt Engineering for this mental health 'Care Intelligence Platform'. Care Predictor identifies trends, makes informed predictions, and recommends actions to improve the outcomes for mental health providers and their businesses.
• Results for my clients:
• Solving complex marketing and AI challenges, leading to a 40% increase in scalability for all client companies.
• Enabled 20+ companies to achieve a minimum of 30% growth in revenue and digital transformation through a human-driven, data-informed marketing strategy.
• Utilized AI and data intelligence to improve customer segmentation and targeting, resulting in a 25% increase in campaign efficacy. Implemented personalized marketing strategies, contributing to a 35% growth in customer acquisition for small and medium businesses. Achieved 40% higher engagement rates by integrating smart data attribution while maintaining authenticity in brand messaging.
• Fostered collaborative partnerships, resulting in 50% more successful co-branded campaigns.
• Developed impactful content and media projects that increased client brand awareness by 45%.

Aug 2022 – Jan 2023 · 5 mos

• Expert in Residence in Consumer Psychology

Jun 2020 – Aug 2022 · 2 yrs 2 mos

• Oversight and strategy of client deliverables for digital marketing
• Trend forecasting
• Digital Business Strategy
• Hiring
• Campaign strategy
• Ecommerce
• Oversee and communicate best practices
• Regular campaign oversight (analytics, landing page, automations)
• Assist in trouble shooting
• Training team members to execute digital marketing campaigns and assets
• E-commerce leadership and consulting with clients
• Directed digital marketing strategy for 15+ clients, resulting in a 25% average increase in campaign effectiveness.

Apr 2019 – Nov 2019 · 7 mos · Franklin, Tennessee

• Led the assembling of a team of some of the world’s foremost experts in nutrition, fitness, brain science and wellness to create one-of-a-kind programs that are revolutionizing how brain health and wellness is viewed. BIPRI is committed to providing a simple, holistic, and safe brain wellness programs that are grounded in science and based on the belief that everyone deserves a healthy brain.
• Responsible for all e-commerce, branding, and growth strategy for the company.
• Increased company revenue by 500%.
• Increase social media engagement by 250%
• Established extensive digital media buying strategy
• Built a team of marketing and content writers
• Managed the development, maintenance, enhancement and adoption of integrated marketing planning tools
• On a trajectory to profitability in less than a year
• Implementation of Shopify, Google Ads, Facebook Ads, Hotjar, IG

Nov 2017 – Apr 2019 · 1 yr 5 mos · United States

• Worked across key areas that drive growth, which includes marketing, sales, research & development, finance, or more depending on the organization, to create and implement a longer term vision and enterprise-wide execution of growth-generating strategies. Data driven from customer demographics and psychographics.

Jan 2001 – Nov 2017 · 16 yrs 10 mos · Nashville Metropolitan Area

• Founder/CEO of BuzzPlant (www.buzzplant.com), a digital marketing agency. Since 2001, strategically guided online campaigns for countless movie/books/music-releases, businesses and events, including Disney's The Chronicles of Narnia, Soul Surfer, Mel Gibson's The Passion of the Christ, and Blue Like Jazz.
• BuzzPlant Services included Audience Growth, Blogs, Content Creation, Email Campaigns, Google PPC Local SEO, Marketing Retainers, Organic Social, Paid Social, Press Releases, Reputation Management Retargeting, Search Engine Optimization (SEO), Social Community Management, Street Teams, Website Redesign, Website Management, Call Center- Lead generation/ticket sales.
• Bob is also a frequent blog contributor at Social Media Today, Business2Community, and Digital Journal, and occasionally teaches Social Media Marketing to MBA students at Belmont University (Nashville, TN).