Dec 2020 – Present · 5 yrs 6 mos

• A private, invitation-only community of sales and marketing executives at growth focused companies.

Feb 2020 – Apr 2021 · 1 yr 2 mos · Greater Boston Area

• ✔ Google, Bing, LinkedIn, and Facebook ad strategy and management (-80% social ad CPL)
• ✔ Launched chat bot on company website for better prospect and customer experience (increase CvR and inbound demo requests)
• ✔ Increase website traffic and leads through effective SEO strategies (featured snippet!)
• ✔ Aligned with SDRteam for multi-channel account based marketing (direct mail, intent, ads)
• ✔ Consistently bring in high quality, high quantity leads (65% of leads, MQLs)
• Alation pioneered the data catalog market and today is leading its evolution into a platform for a broad range of data intelligence solutions including data search & discovery, data governance, data stewardship, analytics, and digital transformation.
• www.alation.com

Jan 2020 – Present · 6 yrs 5 mos

• Transforming marketing teams into revenue engines by aligning strategy, data, and execution.
• ✔️ Turn marketing into a revenue driver – Align strategy, execution, and data to generate measurable business impact.
• ✔️ Fix underperforming teams – Optimize processes, talent, and operations to improve efficiency and output.
• ✔️ Refine go-to-market strategy – Ensure product-market fit and demand generation are driving growth.
• ✔️ Optimize the revenue pipeline – Connect marketing efforts directly to sales outcomes with a data-driven approach.
• ✔️ Scale marketing for growth-stage companies – Implement the right frameworks, technology, and leadership to fuel sustainable growth.

Nov 2018 – Jan 2020 · 1 yr 2 mos

• A community of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Oct 2018 – Feb 2020 · 1 yr 4 mos · Greater Boston Area

• ✔ Full campaign execution for all digital initiatives, direct mail, and events
• ✔ Directly manage key team players; facilitate inter-departmental projects
• ✔ Meet & exceed demand generation KPI’s, including # of MQLs; quota increasing quarterly
• ✔ Spearhead initiatives to increase brand awareness in customer, capital, and labor markets
• Cogito provides human aware technology to help professionals elevate their performance. Cogito’s AI instantly analyzes hundreds of conversational behaviors to provide live in-call guidance combined with a real-time measure of customer experience.
• www.cogitocorp.com

Aug 2018 – Present · 7 yrs 10 mos · Greater Boston

Mar 2018 – Oct 2018 · 7 mos

• ✔ Sales Insight: work directly with sales to inform marketing initiatives
• ✔ Creative Growth: develop, present innovative ideas to top management to improve performance
• ✔ Paid Advertising: Google AdWords, LinkedIn, Facebook, Twitter
• ✔ Buyer Content: live webinars, podcasts, case studies, eBooks, email campaigns
• ✔ Website Design: demo page, solution pages, homepage, etc. suited to buyer's needs (CRO)
• ✔ Analytics: email open rates, increased website visits, lead to customer conversion rates
• ✔ Social media: Twitter, Facebook, LinkedIn, Wistia, Glassdoor
• ✔ Conferences & events: planning, design, and execution; public speaking
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• LogicManager believes performance is a result of effective risk management. LogicManager's ERM software empowers organizations to uphold their reputation, anticipate what's ahead, and improve business performance through strong governance.
• www.logicmanager.com

Apr 2016 – Mar 2018 · 1 yr 11 mos

• LogicManager believes performance is a result of effective risk management. LogicManager's ERM software empowers organizations to uphold their reputation, anticipate what's ahead, and improve business performance through strong governance.
• www.logicmanager.com

May 2015 – Sep 2015 · 4 mos · Cambridge, MA

• Manage interdepartmental relations and act as point-of-contact between various teams
• Develop project timelines, problem-solve, and prioritize to meet client demands
• Develop, implement and revise strategic company-wide workflow processes to create efficiencies
• Assist in running internal brand status team meetings and generate status reports
• ▬▬▬
• Focused on orphan diseases and specialty markets, Cambridge BioMarketing is a full-service advertising and communications agency serving pharmaceutical and biotech clients.

Feb 2015 – Apr 2016 · 1 yr 2 mos · China (remote)

• Content creation: videos, articles, informational pamphlets
• Collaborate with team to develop new marketing techniques
• The Chengyin Private Academy (CYPA) revolutionizes the way we all think about and approach education. Located in China, CYPA helps to tap into the potential of their students by magnifying their talents, answering questions, and redefining the way they view the world.