𝑯𝒊𝒎𝒂𝒏𝒔𝒉𝒖 𝑴𝒂𝒔𝒖𝒓𝒌𝒂𝒓

CEO

Navi Mumbai, Maharashtra, India13 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

16 years of experience in growth and performance marketing.
Proven ability to optimize user acquisition funnels.
Expert in data-driven marketing strategies across multiple industries.

Stackforce AI infers this person is a Growth Marketing Expert in FinTech and E-commerce sectors.

Contact

Skills

Core Skills

Growth MarketingDigital MarketingPerformance Marketing

Other Skills

Cross-functional Team LeadershipP&L ManagementMarketing AttributionData-driven Decision MakingMarketing AutomationCohort AnalysisFunnel OptimizationA/B TestingLifecycle MarketingGoogle AdsCampaign ManagementMarketing OperationsGoogle AnalyticsGoogle AdwordsPPC

About

Growth and performance marketing leader with 16 years of experience building scalable, data-driven acquisition systems across FinTech, BFSI, E-commerce, and EdTech. Proven ability to analyze user behavior, optimize funnels, and drive measurable business impact through experimentation, analytics, and cross-functional collaboration. Strong experience working with product, engineering, and analytics teams to improve acquisition efficiency and user lifecycle performance.

Experience

13 yrs 7 mos

Total Experience

1 yr 11 mos

Average Tenure

3 yrs 10 mos

Current Experience

Bigul.co

2 roles

Assistant Vice President

Promoted

Jun 2024 – Present · 1 yr 11 mos

Owned end-to-end growth strategy for a high-scale FinTech platform focused on trading and investments.
Built and optimized acquisition funnels across search, display, and performance channels, improving conversion efficiency and lowering CPA.
Designed and executed growth experiments to test messaging, targeting, onboarding flows, and landing experiences.
Partnered closely with product, engineering, and analytics teams to improve user activation and retention metrics.
Implemented closed-loop measurement systems to track user journey from acquisition to revenue.
Used cohort analysis and performance insights to optimize spend allocation and improve ROI.

Cross-functional Team LeadershipP&L ManagementMarketing AttributionData-driven Decision MakingMarketing AutomationGrowth Marketing+1

Driving Customer Acquisition

Jul 2022 – Jun 2024 · 1 yr 11 mos

Spearheading customer acquisition strategies, leading to a increase in qualified leads and overall revenue growth.
Implemented advanced marketing automation and analytics solutions to streamline campaigns.
Leveraged data-driven insights to optimize funnel performance, reducing churn and maximizing customer lifetime value (CLTV).
Conducted A/B testing and cohort analysis to refine targeting and messaging.

Tekfriday processing solutions pvt ltd

Digital Marketing Manager

Sep 2020 – Jul 2022 · 1 yr 10 mos · Hyderabad, Telangana, India

Built closed-loop marketing campaigns, improving conversion rate by ~25%.
Optimized Google Ads and paid media strategy, reducing CPA by ~20% while scaling ROI.
Partnered with product teams to align messaging with customer insights, improving lead quality.
Key Skills: Lifecycle Marketing · Cohort Analysis · A/B Testing

Lifecycle MarketingCohort AnalysisA/B TestingDigital MarketingPerformance Marketing

Karvy stock broking

Asst Manager | Digital Marketing

Dec 2017 – May 2020 · 2 yrs 5 mos · Hyderabad Area, India

Drove ~300% growth in client acquisition and revenue via high-impact digital campaigns.
Reduced cost per lead by ~50% through analytics-led optimization.
Resolved Google Ads account suspension by working directly with Google, minimizing revenue impact.

Netelixir

Search Engine Marketing Analyst

Nov 2015 – Apr 2017 · 1 yr 5 mos · Hyderabad, Telangana, India

Built paid acquisition strategy for premium apparel brands, increasing NRI & domestic customer base.
Delivered strong ROI across paid channels while maintaining brand positioning.