Chandrika Dey

Account Executive

Bengaluru, Karnataka, India9 yrs 10 mos experience

Highly Stable

Key Highlights

Proven track record in digital marketing and account management.
Expertise in optimizing ad campaigns for revenue growth.
Strong analytical skills with a focus on performance metrics.

Stackforce AI infers this person is a digital marketing professional with expertise in E-commerce and performance marketing.

Contact

Skills

Core Skills

Account ManagementAd Optimization

Other Skills

Search Engine Optimization (SEO)OptimizationCampaignsOptimization TechniquesA/B TestingMicrosoft editorMicrosoft Power BIMicrosoft ExcelMicrosoft WordMicrosoft PowerpointTeam LeadershipTime ManagementEnglishBusiness DevelopmentAnalysis

About

Hey there! Thank you for visiting my profile, here is a short introduction about myself! I am a digital marketing professional with a PGPM degree in Marketing from Vanguard Business School. I am currently working with Amazon as an Account Manager, helping large scale accounts to grow their business in Amazon platform through ads. Also, I worked as an Account Strategist at InMobi for 4 years, I worked on Bing Ads, managed various regions like, West, North, South of India and US region during my tenure, handled more than 50accounts with a portfolio of 2-3mn dollars. In my previous role as an Account Specialist at Amazon, I executed end-to-end ad optimization process for vendors and sellers on Amazon, liaising with key internal and external stakeholders. I also monitored and communicated campaign progress for premium accounts through regular, in-depth activity reports and insights. I have developed skills in digital marketing (Bing & Google), Amazon Ads, Marketing Tools like - Demandbase, Outreach, Zoominfo, Sales Navigator etc.

Experience

9 yrs 10 mos

Total Experience

2 yrs

Average Tenure

1 yr 6 mos

Current Experience

Amazon

Ads performance manager

Dec 2024 – Present · 1 yr 5 mos · Bengaluru, Karnataka, India · On-site

Whatfix

Performance marketing manager (EMEA & US)

Jan 2024 – Nov 2024 · 10 mos · Bengaluru, Karnataka, India · On-site

Account Based Marketing & Demand Generation.

Inmobi

Account Strategist

Dec 2019 – Dec 2023 · 4 yrs · Bengaluru Area, India · On-site

Account ManagementSearch Engine Optimization (SEO)

Amazon

Account Specialist

Feb 2018 – Dec 2019 · 1 yr 10 mos · bangalore

Reviewing and optimizing every account in the portfolio in complete detail to understand the current level of performance with ad spends and revenue
Leading kickoff calls with advertisers and drives discussion using a preset agenda, as and when necessary
Flawlessly executed end-to-end ad optimization process for Vendors and Sellers on Amazon, liaising with key internal and external stakeholders
Designed account performance checks against key metrics to identify, recommend and implement optimization solutions to increase efficiency and meet clients’ requirement
Monitoring and communicating campaign progress for premium accounts through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns for an advertiser
Working with Retail, Sales & Marketing and Product teams to identify and solve issues blocking advertiser performance
Identifying opportunities to improve Amazon Advertising’s product based on customer feedback, data analysis, and feature gaps with competitive products
Analyzing accounts on the basis of impression, clicks, CPC, CTR, conversion rate, Advertiser cost of spend (ACOS) and Return on Ad Spend (ROAS)

OptimizationCampaignsAd Optimization

Airtel

Solitaire Relationship Manager

Jun 2016 – Feb 2018 · 1 yr 8 mos · Bengaluru, Karnataka, India

Providing service related solution on products like mobility, fixed line and data lease line for B2B customer base.
I have been handling 60 such accounts with an average billing of 8 L per month.
 Handling of a complete life cycle of a client by ensuring end to end service delivery within the given timeline,( eg
bill delivery, network issue, link down, bill payment accounting etc.) customer satisfactory and building a strong
relationship
 Up selling and cross selling is one of the most significant task, providing the lucrative plans as in comparison with
the competitors and retaining back the customer
 Corporate revenue enhancement on different line of business, churn control and ensure nil escalations by
client's meet
 Managing and coordinating with the backend team in order to get the resolution before TAT
 Payment collection efficiency and reducing bad debt
 Reconciliation of critical accounts by tracing payments with the help of backend and accounting the same on the
right invoices