Apr 2023 – Oct 2025 · 2 yrs 6 mos · Florida, United States · On-site

• As the Chief Marketing Officer at Renewal by Andersen Central Florida, Jacksonville, Tampa & the Gulf coast, I lead a dynamic team dedicated to driving brand growth, customer engagement, and lead generation through innovative marketing strategies. With a passion for data-driven decision-making and a deep understanding of consumer behavior, I focus on optimizing multi-channel campaigns, enhancing digital marketing efforts, and strengthening brand positioning in the home improvement industry.
• Throughout my career, I’ve been committed to delivering measurable results by leveraging cutting-edge technology, strategic partnerships, and a customer-first approach. At Renewal by Andersen, I am proud to contribute to a legacy of excellence, helping homeowners nationwide transform their spaces with industry-leading window and door solutions. Developing brand affinity through sports partnerships across Florida.

May 2019 – Apr 2023 · 3 yrs 11 mos · Florida, United States · On-site

• Experienced VP of Marketing with a demonstrated history of driving industry leading results. Proven track record in managing large and diverse teams, Customer Relationship Management systems (CRM), Event Management, and Workforce Management. Driving innovation through lead generation that has delivered 150% compound annual growth each year. Manage an annual marketing budget of $15M+ across 3 markets. Increased sales from $27M to $100M in 3 1⁄2 years. Manage marketing teams totaling over 80 employees. Responsible for 45 marketing sources and over 2000 sub-sources. Developed and negotiated contracts with large affinity brands to include the NFL and NHL. Deliver customer insights using data mining and customer segmentation to create lookalike models across multiple marketing channels. Created customer journey mapping using insights from multiple CRM platforms building communication streams that deliver true Omni channel marketing experience. Execute an end-to-end, multi-channel, lifecycle-based CRM strategy driving customer acquisition, engagement, and loyalty. Honored to be an exclusive part of the Renewal by Andersen Marketing Council.

Jan 2010 – May 2019 · 9 yrs 4 mos · Jacksonville, Florida · On-site

• Gibraltar Industries/Gutter Helmet/ Sunesta | Jacksonville, FL
• Managed all national direct response advertising for the United States
• for the Gutter Helmet & Sunesta Brand, including all media placement and collateral development, maintained marketing budget while increasing sales YOY. Worked with local dealers/ contractors across the U.S. to develop integrated marketing plans & sales training programs to drive increased revenues. Developed new opportunities to advance the brand, continuing to implement new digital marketing strategies such as geo-fencing, PPC, SEO & behavioral targeting. Developed a digital marketing strategy that provided over 25,000 + leads
• Education and Training
• each year. Cultivated and maintained relationships to promote positive work culture. Executed updated marketing plans to increase branding exposure, customer traffic and sales. Updated web pages and social media profiles with engaging and current content. Strategically devised customer approaches, meeting sales objectives and capitalizing on emerging opportunities.

Mar 2007 – Feb 2010 · 2 yrs 11 mos · Colorado Springs, Colorado, United States · On-site

• Integral director of a team of 60+ professionals to include canvass teams, call center, event teams, designers and supporting managers. Manage and maintain a $4.5M annual marketing budget. Developed creative ad designs that generated increased leads and increase demos. Implemented social media and digital marketing strategies. Developed strong PPC campaign that assisted in overall increased leads YOY. Cross-trained marketing employees and increased operational efficiencies including event and canvass team members.
• Developed an effective campaign from 2007-10 that led to over $25M of sales generated from leads produced each year. Increased sales YOY by 40% year one. Dealership recognized as Best of the Best. Place all media insertion orders to include newspaper, interactive, direct mail, and web development statewide. Active member of the corporate RBA Marketing council, helping to integrate new marketing synergies and best practices for entire dealer base.

Aug 2004 – Mar 2007 · 2 yrs 7 mos · On-site

• Closed over $1 million dollars worth of direct mail and print
• advertising annually to include adding 35 new customers to the
• Gazette
• Developed strategic and tactical marketing plans for top ad
• Agencies statewide
• Attended all President's Club trip due to top sales performance
• Well versed in Interactive, DM, ROP and magazine sales
• Used research data to design sales presentations for new and
• existing clients

Jan 2001 – Aug 2005 · 4 yrs 7 mos

• Marketing/Sales Director
• Serve the Life Insurance industry with portable doctors.
• Manage 3000 agents that are clients.
• Selected as Sales Representative in CS after office merged with
• the Greeley branch.
• Increased overall market share in CS area by 30% within 1 year.
• Create training & development classes for 1000+ agents.
• Coordinate and direct public relations for product media.
• Customer Service Representative
• Selected as training and development coordinator.
• Provided stellar customer service and gained customer loyalty.
• Facilitated training keeping employee skills compliant.
• Coordinated & directed public relations for media campaigns.
• Paramedical Examiner
• Performed all mobile paramedical exams in the state of Hawaii.
• Worked in collaborative team environment and gained respect
• from clients as providing excellent customer service.
• Received Examiner of the Quarter for 4 consecutive quarters

Jan 2001 – Aug 2005 · 4 yrs 7 mos

• Serve the Life Insurance industry with portable medical
• Examiners.
• Manage 3000 agents that were clients of large insurance
• agencies
• Increased overall market share in CS area by 30% within 1 year
• and Denver by 15% within 1 year
• Create training & development classes for 1000+ agents
• Coordinated public relations for product media