Cheryl Tyas — CEO
I’m a recruiter at heart—with 15 years of global experience across the UK, Australia, USA, Europe and the Middle East—and a mission that’s stayed the same from day one: to help people and businesses realise their potential. I graduated with an LLB (Hons) in Law at 20 and kicked off my career in New York City, working in employment law. But I quickly realised I wanted to make an impact at a more grassroots level—helping people not just understand workplace rights, but actually get into the workplace. So I left the legal world behind and threw myself into tech and digital recruitment in London. That move changed everything. I found myself not only placing people into one of the most exciting and fast-moving industries of the century, but also breaking company billing records, leading award-winning teams, and mentoring new recruiters into becoming absolute weapons. Many of them now run their own successful recruitment agencies—and that lights me up. After a few years travelling the world, I landed in Bondi Beach and spent a stint in strategic sales within the RPO space before stepping out to have a baby. That year of mama life was the recharge I didn’t know I needed—and when I came back, I knew it was time to create something of my own. Qwirk was born—a company built to break the mould, to exceed expectations, and to amaze. No subscriptions to limitation. No cookie-cutter candidates. Just rare talent, game-changing companies, and a whole lot of creative flair. Let’s make recruitment more human, more honest, and more fun. 👇 instagram.com/qwirk_rarepeople
Stackforce AI infers this person is a recruitment leader with expertise in tech and digital industries.
Location: Dubai, United Arab Emirates
Experience: 16 yrs 3 mos
Skills
- Business Development
- Recruiting
- Leadership
- Recruitment
Career Highlights
- 15 years of global recruitment experience.
- Founded Qwirk to innovate recruitment practices.
- Mentored successful recruiters into agency owners.
Work Experience
Primis
Global Business Director (1 yr 1 mo)
Qwirk
CEO & Founder (5 yrs 11 mos)
Verizon Media
Talent Acquisition Lead (via Talent International) (1 yr 4 mos)
Talent
Outsourced Recruitment - Solution Sales Lead (2 yrs 11 mos)
Premier Media
Practice Manager - Digital, UX and Design (1 yr 6 mos)
Team Leader specialising in Design, UX and Creative - Contract (2 yrs 8 mos)
Lead Recruitment Consultant - Contract (11 mos)
Senior Design Recruitment Consultant - Contract (1 yr 6 mos)
Design and Creative Recruitment Consultant (1 yr 3 mos)
Mountbatten Institute (New York)
Diploma in International Business (1 yr)
WIGDOR LLP
Paralegal (1 yr)
Education
International Business at University of Cambridge International Examinations (CIE)
International Business at Mountbatten Program
Law LLB at The University of Sheffield
