Jun 2023 – Present · 3 yrs

• Boosted Deloitte's Brand & Secured Industry Leadership:
• Brand awareness: Leveraged data-driven insights and innovative marketing strategies to significantly elevate Deloitte's brand awareness.
• Strategic Collaborator: Actively shaped and implemented firm-wide marketing initiatives, solidifying Deloitte's industry position.
• Explored hidden opportunities: Conducted in-depth whitespace analysis, identifying untapped markets and segments for the building company's strategic expansion.
• Competitive Intelligence:
• Unveiling Opportunities: Conducted analysis of global competitor campaigns, generating actionable research insights for leadership.
• Trendsetter: Proactively identified key competitor trends and opportunities, driving informed strategic decision-making and differentiation within the industry.
• Strategic Operations/Client Services:
• Portfolio Management: Oversee multiple client accounts and portfolios, ensuring alignment with their unique goals and objectives.
• Business Analysis: Deep dive into business needs through stakeholder interaction, prioritizing planning based on strategic impact.
• Resource Optimization: Manage capacity and resource allocation across teams, maximizing utilization and efficiency.
• Project Delivery Excellence:
• End-to-End Project Management: Lead data analytics, digital marketing, and business intelligence projects from inception to completion, ensuring successful delivery on time and within budget.
• Collaborative Approach: Consult with various business teams to understand their requirements, fostering seamless collaboration and alignment
• Team Leadership & Empowerment:
• Effective Delegation: Allocate tasks to team members based on strengths and skills, optimizing performance and productivity
• Constructive Feedback & Coaching: Provide regular performance feedback and coaching, nurturing continuous improvement and development
• Strategic Resource Planning: Manage budgeting, recruitment, and onboarding of team members, building a high-performing talent pool

Sep 2018 – May 2023 · 4 yrs 8 mos

• End to end project management for Data Visualization and Digital Marketing projects
• Project Management – Handling multiple accounts/portfolios, Business Analysis, Stakeholder Management
• Team Management – Work allocation, Performance management, Recruitment of Tableau/R/Python professionals
• Implementation of various project management techniques as Design thinking, PMO, Lean, Six Sigma

Sep 2014 – Aug 2018 · 3 yrs 11 mos

•  Working as a specialist for web analytics support for Deloitte US India, Marketing & Communications team.
•  Responsibilities include in house support for Deloitte global internal and external websites (Apps as well).
•  Work includes 3 parts as Web analytics, Survey analytics and Market & Competitive research.
•  In Web analytics, Work includes extensive use of Adobe reports & Analytics (Omniture tools), Google analytics and App reporting interfaces (Apple and Google Play).
•  We also help management with the social media campaign performance. We monitor competitor's media posts.
•  Worked on documentation for platform change from Google Analytics to Adobe marketing
•  In Survey analytics, need to work on building and presentation of survey and their outcomes in holistic design. We work on Deloitte survey tool and SurveyMonkey.
•  For Competitive research, we need to keep an eye on industry updates like different international events, award ceremonies, publishing of various guides to understand the eminence of Deloitte and its competitors.
•  For visualization, we are using Tableau and Power BI extensively, also have learnt some designing skills in Deloitte, like presenting data in InfoGraphics and other interesting forms/styles.