May 2020 – Dec 2023 · 3 yrs 7 mos

• Leads marketing with Dell Technologies top elite global accounts in APJ and EMEA. Focuses on account based marketing for strategic accounts to grow share of wallet, drive greenfield contact acquisition and improve relationships with C-suite customers.. Drives personalised and hi-touch engagement with C-suite to create business outcome conversations beyond technology. Device account engagement plan to grow revenue by navigating touch points across customers’ buying cycles. Helps increase deal size and drive pipeline velocity through building relevance and envisioning value.

Nov 2012 – May 2020 · 7 yrs 6 mos

• Managing a team of marketers for Consulting Services and Technology Services, who focuses on driving brand awareness, demand generation and thought leadership programs for APJ. The team looks at marketing programs that help elevate customer conversations with services-led engagements and position EMC for consultative and solution selling. Experienced in marketing solutions in the area of cloud, big data and security. Looks at the customer buy cycle and drive programs to nurture and accelerate opportunities with the sales organisation. Experienced in driving account based marketing programs targeted at C-level and top enterprise accounts.

Jan 2009 – Dec 2012 · 3 yrs 11 mos

• Experienced in driving brand awareness and thought leadership programs for HP Technology Services. Helped provide the strategy and implemented the plan to increase share of voice for Technology Services through digital marketing, social media, press activities, event-related assets and end user programs. Raised the bar within the orgainsation to drive knowledge-based marketing with market and customer intelligence.Managed customer install base analytics especially within top accounts for up-selling or cross-selling opportunties. Developed research and analytical plans to address strategic knowledge gaps. Built a customer focused culture to ensure customers are at the heart of the business/team’s agenda.

Jan 2008 – Jan 2009 · 1 yr

• Led a team of campaign managers in the Technology Services organization that focused on developing marketing campaigns for all the three regions in Americas, Europe and Asia Pacific.Drove end-to-end strategic planning, development, country adoption and performance measures of campaigns. Collaborated with the business, sales and regional teams to align strategic priorities for campaign focus and development. Designed high-return multi-touch campaign plans for demand generation and awareness.

Jan 2006 – Jan 2008 · 2 yrs

• Drove marketing strategies and programs to increase the revenue and orders for HP Services portfolio across Value and Volume product lines and channel in Asia Pacific.
• Interfaced with the hardware and software business units to drive synergy between the organizations in a number of areas, including "Better Together "marketing. Led regional marketing programs and strategies targeted at CXO level and targeted top accounts . Facilitated and develop sales training and sales enablement for account representations and product sales specialists. Drove analyst & press relations in the region.

Jan 2004 – Jan 2006 · 2 yrs

• Managed and maximized product line profit, unit and revenue growth in Asia Pacific.Defined country quota and funding to drive regional business and set sales targets for in-country sales representatives' performances. Drove sales programs to achieve revenue targets via channel and direct sales route. Formulated the sales organisation structure and roles to dominate geographies and channels. Includes sales headcount and resource planning. Developed the China growth plan to lobby for investment in headcounts and products to tap on business opportunities in high growth markets. Defined and developed channel models suitable to bring new products to market. Drove business fundamentals against given metrics with Asia Pacific countries e.g. Weeks of inventory

Jan 2002 – Jan 2004 · 2 yrs

• Identified new business opportunities for growth in the printing market in Asia Pacific e.g. new market segment, new applications etc. Identified strategic play and recommended investments and resources/coverage to drive growth. Developed and executed plans to increase penetration in vertical/niche markets . Managed new product launches in specific vertical markets. Developed a customer intimacy programme via the web. Established alliance partnerships with third party software and hardware vendors.Influenced future product line up, pricing strategies and growth platforms. Speaker at end-user seminars and spokesperson to the press at press conference and one-to-one interviews
• Defined marketing tools and initiate industry-focused seminars. Organised annual resellers’ conference for the Asia Pacific region

Jan 1999 – Jan 2002 · 3 yrs

• Managed the forecast for a portfolio of large-format printers (27 products) in the Asia Pacific market. Managed new product launches. Owned the supply chain management for a range of products targeted to the SMB and corporate markets e.g. Inventory management, weeks of supply. Managed price waterfalls , competitive and HP price tracking. Managed product line gross margin dollars and operating profit. Formulated 'competitive attack' plan to beat competition. Defined new products positioning, value proposition and strategies to launch in Asia Pacific countries. Developed key strategic programmes to position new entry-level large-format printers to the graphics, architectural and mechanical CAD markets. Worked with alliance partners (software and hardware vendors) to offer new solutions to penetrate new markets or accelerate market growth. Spoke at industry events ,HP product launches events and press meetings

Jan 1996 – Jan 1999 · 3 yrs

• Managed the brand for Hewlett-Packard's printers and scanners for the Asia Pacific region.Has experience in strategic planning and implementing key advertising strategies to tie in with new product launches in the retail, corporate and vertical markets.Implemented programmes to create awareness and preference for HP printers and scanners. Tied in promotional plans with new products launches. Established press relations strategies for Asia Pacific region and conducted press tours in Asia Pacific

Jan 1992 – Jan 1996 · 4 yrs

• Experienced in developing and implementing the literature and sales tools strategy for the Asia Pacific region. Formulated and developed sales tools for the commercial and consumer market and channels. Experienced in localising Marcom materials and product manuals to local country languages. Had created point-of-sale materials for computer malls and retail shops in the Asia Pacific region.