Jul 2022 – Dec 2023 · 1 yr 5 mos · Washington, District of Columbia, United States

• Leading end-to-end tech implementations of marketing campaigns for email, SMS, and direct mail, ensuring seamless transitions and high QA standards.
• Developing complex, responsive emails using HTML, tailored to specific campaign requirements, ensuring cross browser functionality as well as user engagement and experience.
• Directing data migration strategies from legacy systems to Salesforce Marketing Cloud, emphasizing data privacy and campaign enablement.
• Collaborating cross-functionally, delivering actionable insights from engagement analyses to enhance campaign effectiveness.
• Pioneering migration methodologies, streamlining cross-channel marketing campaigns, and upholding top-notch quality.
• Working closely with agencies, devising comprehensive project plans, and ensuring punctual tactic deployment.

Feb 2022 – Jun 2022 · 4 mos · New York, United States

• Led data migration strategy, optimizing data models and streamlining the transition process.
• Crafted and enhanced automated user journeys, dynamic marketing emails, and corresponding cloud pages.
• Developed a custom preference center, segmenting subscribers for targeted outreach.
• Strategized and implemented marketing/newsletter email template creation, ensuring alignment with campaign goals.
• Ensured the seamless integration of email campaigns by coding responsive email templates tailored to specific requirements.

Sep 2021 – Feb 2022 · 5 mos · Remote

• Coding AMPScript snippets to integrate into templates with user/product specific dynamic content.
• Coding email specific HTML blocks to integrate into templates.
• Updating AMPScript and HTML blocks to reflect latest logic/UX standards.
• Populating metadata into AMPScript variables to render user/product specific outcomes.
• Participating in daily Scrums, Weekly Design meetings and Quarterly Spring plannings.
• Bridging communication/scope gaps between designers and developers when possible.
• Actively seeking to fill productivity gaps and assessing process improvement in agile environments.

Dec 2018 – Sep 2021 · 2 yrs 9 mos

• Developing web pages and applications that deliver optimal experiences to constituents, in particular tools developed with front-end web languages (HTML, CSS, JavaScript, JQuery).
• Integrating code with appropriate CMS/CRM platforms, including Salesforce Marketing Cloud, Wix, Squarespace and Sitecore.
• Conducting trainings for Salesforce Marketing Cloud email users.
• Designing and prototyping highly stylized wireframes using Adobe XD, testing to validate UI/UX.
• Designing content for campaigns that increase organizational grassroots influence via social media interactivity.
• Collaborating closely with AMPScript (Salesforce) engineers to provide dynamic user experiences.
• Collaborating closely with marketing team to provide graphic brand standards and ensure organizational communicational cohesion, internally and externally.

Jan 2017 – Dec 2018 · 1 yr 11 mos

• Creating animated content, including explainer videos, event openers, marketing content and organizational promotional content.
• Collaborating with teams across the board to convey their vision into motion, including editing scripts, creating frame-by-frame story boards, designing art and animating assets.
• Translating complex themes into digestible and quick graphics.
• Working closely with video editors using dynamic software (Essential Graphics, Team Collaboration on Premier Pro and After Effects).
• Designing and programing dynamic animated graphic assets for marketing team.

Apr 2017 – Aug 2017 · 4 mos · Washington D.C. Metro Area

• Attended 1000+ hours of training in HTML, CSS, JavaScript, Python, MEAN and Java.
• Graduated with the highest level of achievement in each stack.

Sep 2015 – Nov 2016 · 1 yr 2 mos · 805 King Street

• Designed brand standards and brand identity.
• Conducted market research to stand out, while fitting into the industry standard.
• Designed website architecture and road map.
• Updated website content regularly to load recent projects with images and statistics.
• Created language and schematic infographics to communicate the breadth of our services.
• Designed and created language for social media publications.
• Participated in marketing strategy to grow the IMD brand.
• Participated in creating company culture by establishing team-bonding traditions, like creating a personalized gif of each coworker for their birthday which were awkwardly viewed while eating cake.

Aug 2014 – Aug 2015 · 1 yr · Indianapolis y alrededores, Indiana, Estados Unidos

• Designed print and digital assets, including logos, brands, posters, brochures, stationary letters and t-shirts for the office of advancement at Taylor University.
• Conducted research to create marketing assets that resonate and create deep connections with alumni.
• Created custom illustrations and lettering for unique materials.
• Collaborated with artists to create print publications showcasing their work.

Aug 2013 – May 2014 · 9 mos

• Delegating tasks, organizing events, and facilitating meetings that take place for the benefit of the Latino community and all those interested in Latino culture at Taylor University.

May 2014 – Aug 2014 · 3 mos · 1112 16th St. NW, Suite 600 Washington, DC 20036

• I design/re-design brochures, panflets, fact sheets, etc. to communicate the visions and messages of the different sub-organizations of IPS (including "Break the Chain Campaign" & "Domestic Workers National Alliance").

Aug 2012 – May 2013 · 9 mos · Taylor University

• In charge of representing the campus, hosting prospective students, participating in organizing and excecuting welcome events, giving weekly campus tours and doing administrative work during office hours.

Sep 2011 – May 2014 · 2 yrs 8 mos · Estados Unidos

• Serving as a Spanish tutor for the students at Taylor University; a free service provided to those who attend this university.