𝗔𝗱𝗮𝗺 𝗠𝗼𝘀𝘁𝗮𝗳𝗮

Co-Founder

Jiddah, Makkah, Saudi Arabia22 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

16 years of experience in Saudi retail market.
95% success rate in market entry for foreign brands.
Led commercial transformation at Samsung.

Stackforce AI infers this person is a Retail Strategy Expert with extensive experience in commercial operations and supply chain management.

Contact

Skills

Core Skills

Commercial ManagementStrategic PlanningSupply Chain Operations

Other Skills

Direct SalesPurchase ManagementDigital MarketingAccount ManagementSupply Chain OptimizationSupply ManagementForecastingMicrosoft OfficePurchasingEnglishAccessInventory ManagementSales OperationsProcurementInventory Control

About

If you're thinking about entering the Saudi Arabia market and aren’t sure where to start, You’re at the right place! Hey, I’m Adam. I’ve spent the last 16 years inside Saudi Arabia’s retail ecosystem, working with brands like Samsung, Sony, and eXtra. I’ve seen what works. I’ve seen what fails. And more importantly, I understand the unwritten rules that no consultant will tell you. Here’s where I come in: If you’re entering the market: → I’ll handle your entire setup. → From MISA registration for foreign ownership structuring to full operational launch. There won’t be any guesswork. No back-and-forth. Just a clear path, executed properly. If you’re already operating: → I’ll help you fix what’s slowing you down. → Margins, retail operations, and commercial systems – these are the pieces that actually drive sustainable profit here. Saudi Arabia is one of the biggest retail opportunities right now and it rewards precision. Get it right, and you scale fast. Get it wrong, and you burn months learning what others already know. If you’re serious about entering or scaling, Send me “saudi” in DM and let’s get you started.

Experience

22 yrs 4 mos

Total Experience

3 yrs 8 mos

Average Tenure

7 yrs 3 mos

Current Experience

Usa consulting ltd

Commercial Leadership Consultant & Founder

Mar 2019 – Present · 7 yrs 3 mos · Paramus, New Jersey, United States · On-site

Founded and scaled a commercial advisory practice focused on helping international brands enter and expand within Saudi Arabia’s retail ecosystem.
Worked closely with founders and leadership teams across multiple industries to:
→ Structure market entry strategies aligned with Saudi regulatory and commercial frameworks
→ Build operational models that support sustainable retail growth, not just initial launch
→ Identify gaps in pricing, distribution, and vendor alignment that impact long-term profitability
→ Navigate cross-border expansion challenges, including cultural, operational, and supply chain differences
Gained deep insight into adapting global strategies for successful execution in the Saudi market.

Commercial ManagementDirect SalesPurchase ManagementStrategic PlanningDigital Marketing

Samsung saudi arabia for business

Chief Commercial Officer

Feb 2016 – Feb 2019 · 3 yrs · Saudi Arabia

Led end-to-end commercial operations across one of Saudi Arabia’s largest consumer electronics retail networks, overseeing strategy, finance, marketing, supply chain, purchasing, and retail execution.
Key contributions included:
→ Designed and executed a full commercial transformation strategy built around structure, people, and process alignment
→ Rebuilt sourcing strategy by shifting key product categories to China-based suppliers, increasing margins by 35% and significantly improving bottom-line performance
→ Led cross-functional operations across sales, finance, procurement, and supply chain, ensuring alignment between strategy and execution
→ Developed and implemented a two-year business plan that supported the company’s transition into the second-largest electronics retailer in Saudi Arabia
→ Strengthened vendor relationships globally, negotiating contracts and building partnerships that improved product availability and pricing structures
Balanced strategic planning with precise operations, ensuring commercial decisions drove measurable performance.

Commercial ManagementDirect SalesPurchase ManagementAccount ManagementStrategic PlanningDigital Marketing

Al-faisaliah group (jsc)

Business Development Manager

Nov 2014 – Jan 2016 · 1 yr 2 mos · Riyadh, Saudi Arabia

Led commercial operations and expansion initiatives for Sony’s exclusive distributor in Saudi Arabia, managing a network of 35 stores and contributing to one of the region’s leading retail operations.
Key contributions included:
→ Played a central role in launching and scaling new retail concept stores, leading a team of category managers, buyers, and analysts
→ Increased first-year revenues by approximately 250% in newly launched stores, establishing them among the top-performing retail locations
→ Redesigned store operations and layouts to align with evolving customer behavior and business needs
This role combined expansion strategy with hands-on execution, ensuring that new initiatives translated into measurable commercial performance.

Supply Chain OptimizationCommercial ManagementDirect SalesSupply Chain OperationsSupply ManagementPurchase Management+3

Extra (united electronics co.)

Senior Buyer

May 2009 – Aug 2014 · 5 yrs 3 mos · Al Khobar, Eastern, Saudi Arabia

Managed high-impact procurement and category growth within one of Saudi Arabia’s largest electronics retailers, operating across 40 stores and over 40,000 SKUs.
Key achievements included:
→ Grew the tablets category by 256% within a single year, establishing the company as the #1 retailer in Saudi Arabia for that segment.
→ Built and managed strategic relationships with global brands, including Apple, strengthening product positioning and market share.
→ Led negotiations for major supply contracts, optimising pricing, margins, and long-term vendor alignment.
→ Introduced non-own-branded tablets to the Saudi market, expanding product offerings and revenue streams.
This role built the foundation for understanding how sourcing decisions directly impact retail performance at scale.

Commercial ManagementSupply Chain OperationsSupply ManagementStrategic Planning

Al rajhi capital

Buyer

Nov 2005 – Jan 2009 · 3 yrs 2 mos · Saudi Arabia

Managed procurement and supply chain operations within one of the largest food production organisations in the Middle East, supporting a complex, large-scale distribution network.
Key contributions included:
→ Reduced supplier lead times to as low as 3 days through improved coordination and process optimization
→ Managed procurement planning, forecasting, and replenishment to maintain optimal inventory levels
→ Oversaw purchasing operations, ensuring alignment with quality standards, cost targets, and delivery requirements
This role developed a strong operational foundation in supply chain management and large-scale procurement systems.

Supply Chain OptimizationCommercial ManagementSupply Chain OperationsStrategic Planning

(kohl’s) us department stores chain, new york, united states

Inventory Control Associate

Jan 2003 – Jul 2005 · 2 yrs 6 mos · United States

Managed inventory accuracy and warehouse operations within a large-scale retail environment, supporting efficient store replenishment and supply chain performance.
Key responsibilities included:
→ Conducted daily inventory audits and cycle counts to maintain accuracy across warehouse systems
→ Identified and resolved discrepancies in stock levels, improving replenishment efficiency
→ Managed inventory reporting and analysis to support operational decision-making
This role built the early operational discipline required for managing large retail systems at scale.

Supply Chain OptimizationCommercial ManagementSupply Chain Operations