Sep 2021 – Feb 2023 · 1 yr 5 mos · Chicago, Illinois, United States

• +1 GLOBAL PARTNERSHIP LEAD - UNITY TECHNOLOGIES
• +1 GLOBAL GTM LEAD - UNITY TECHNOLOGIES
• +1 NA PARTNERSHIP LEAD - THREEKIT TECHNOLOGIES
• +1 NA PARTNERSHIP LEAD - PTC TECHNOLOGIES
• Responsible for Unity’s Immersive real-time 3D engine platform and operationalizing the preferred partnership globally. Applied the tools, features and platform to business challenges of global client base. Drove bold, visionary transformational customer and Immersive / Digital Twin / AR / VR / XR / Web3 experiences for Global and US clients. Led and mentored a robust global creative, design, engineering and development team. Merged innovation with branding to drive deeper consumer / customer experiences and greater multi-tower business value.
• Global POC for relationship, Comprehensive GTM activities, offer development, value prop, sales and segmentation, licensing, training, integration to Engineering, frog/Invent, Applied Innovation, Insights & Data and other business units
• Developed all internal partnership rationalization, business plan, collaboration plan and business validation
• Initiated and oversaw global preferred partnership agreement develop, redlines and eventual signing by the two company's CEOs, mitigating this opportunity from going to Request For Proposal where a competitor could garner this highly coveted and prized partnership
• Personally approved final draft of investor relations announcement of global partnership
• Assisted in Analyst presentations and dialogue to ensure positive market receptivity
• Hosted multiple RT3D / Immersive Webcasts with Capgemini Engineering and Unity leadership
• Published thought leadership papers on Web3 and Immersive
• Led all sensitive senior and executive conversations with all internal global partners with finesse and high EQ to foster trust, openness, transparency, and collaboration

Apr 2021 – Jun 2021 · 2 mos · Milwaukee, Wisconsin, United States

• Focused on deepening C-level relationships to gain a complete understanding of clients’ needs. I leveraged my innovation and strategic leadership experience to ensure our client solutions were right-fit and designed to deliver on desired outcomes. I help clients across a broad spectrum of verticals, I successfully navigate their transformation journeys, providing strategic oversight of solutions to help ensure C-level and Board leadership alignment and engagement success.

Dec 2018 – Dec 2020 · 2 yrs · Chicago

• +1 EXECUTIVE CREATIVE DIRECTOR
• I led market-facing innovation for clients in North America. Focused on pioneering break through Customer Experiences, UX / UI, Digital Marketing, Strategy, Creative and Brand Expression.
• ▪ Drove Marketing-based Innovation and Creative solutions across North America
• ▪ Developed and implemented transformational strategies resulting in $3M in additional sales
• ▪ Accelerated customer acquisition / retention, deepened Brand loyalty thru emerging tools and technology
• ▪ Developed data/AI applied intelligence offerings for C-suite executives to accelerate decision making
• ▪ Led transformational workplace experience for global professional market leader emerging innovation to improve culture, productivity and operational costs
• ▪ Acted as primary liaison between Advisory practice and internal Agency Studio

Mar 2017 – Dec 2018 · 1 yr 9 mos

• Drive digital transformation strategy and lead world-class marketing efforts with the senior Business and Marketing leaders of most powerful brands in Retail and CG. Have also led major initiatives in Hospitality and Financial Services.
• Stand-alone to fully integrated. Region-specific to global digital marketing efforts. Existing technologies to emerging innovations. Mentor and strengthen digital creative & marketing teams in the U.S. and abroad.
• Expert at applying innovation in relevant ways to elevate brand, improve customer experience, increase revenues and drive success at #1 Global Interactive Agency Network.

Aug 2014 – Feb 2017 · 2 yrs 6 mos

• Senior most Creative Director in US. Drove world-class creative efforts as well as digital marketing consulting across existing and emerging platforms in the digital ecosystem. Led teams in US, Europe and India.
• BTC / BTB channels.
• Communications. Retail. Travel & Hospitality. Credit Card & Insurance. Consumer Brands. Automotive.

Oct 2012 – Oct 2013 · 1 yr · Greater Chicago Area

• Spearheaded growth of the #1 enterprise-level Search Engine Optimization platform into EMEA, APAC, and LATAM by partnering with global online retailers, advertising agency networks, eCommerce / CRM & CMS platforms and complimentary service providers. Interfaced with senior business leaders: VP to C-Suite. In charge of all Analyst Relations. Hired to drive capital raise process. Hired to expand physical presence of company into global regions. Drove platform and technology enhancements through targeted partnerships. Grew revenue footprint. Senior Leadership Team member. BTC / BTB / Retail / CPG / Financial Services / Technology segments.

Jul 2010 – Jul 2012 · 2 yrs · Salt Lake City Metropolitan Area

• #2 in the North American team structure reporting to the Chief Digital Officer of the #1 Global Interactive Agency Network, I led all digital strategies and digital accounts. Expanded and improved overall digital service offering by filling service void with global mobile and social partnerships. Spearheaded relationships with other McCann-branded agencies and other non-branded McCann agencies within the Interpublic Group network. Managed, mentored, and grew staff. Member of Senior Digital Leadership team. eCommerce / BTC / BTB / Retail / CPG / Financial Services / Technology segments.
• Executive Leader
• Organically expanded portfolio of digital business
• Interfaced with senior client, agency, and strategic partner leaders
• Provided senior leadership and digital / mobile / social strategy to internal and external partners

Feb 2008 – Mar 2010 · 2 yrs 1 mo · Carlsbad, CA

• Led all Marketing and Business Development activities for cloud-based information technology / digital media start-up company that designed and built a proprietary instant marketing channel targeting specific health-related advertising to patients in medical waiting rooms. Equity position and Senior Manager. Healthcare and Restaurant segments.

Dec 2006 – Jan 2008 · 1 yr 1 mo · Chicago

• Managed $40+M marketing/advertising budget. Spearheaded advertising agency and pr agency search process. Point person on all external media partner relationships, including all financial/investment trade publications, CNBC, Bloomberg, and Wall Street Journal. Company Senior Manager. Financial Services segment. Achieved key thresholds for payout ($740Mm) to four owners at time of sale of company.

May 2005 – Nov 2006 · 1 yr 6 mos · Chicago

• Led all day-to-day operations of nationally recognized insurance and financial services practice with products targeted to ultra-wealthy senior citizens and private business owners. Led sale of company in the public marketplace. Financial Services and Insurance segments.