David Bernal

Associate Partner

Chicago, Illinois, United States29 yrs 5 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • 25+ years of global experience in corporate growth strategy.
  • Bilingual executive with expertise in AI and ML.
  • Award-winning educator and consultant in management.
Stackforce AI infers this person is a seasoned executive in SaaS and consulting with a strong focus on AI-driven growth strategies.

Contact

Skills

Core Skills

Strategic PlanningProject ManagementTeachingLeadership DevelopmentGrowth StrategyTransformationMergers & AcquisitionsBusiness DevelopmentInnovationMarketing StrategyConsultingStrategy DevelopmentMarketing

Other Skills

Acquisition IntegrationApplied TechnologyArtificial Intelligence (AI)Attention to DetailBudgetingBusiness ModelingBusiness Process ImprovementBusiness TransformationCoachingCompetitive AdvantageComputer ScienceComputer VisionContent DevelopmentCorporate DevelopmentCorporate Finance

About

Mr. Bernal is currently Sr. Director, Strategy & Planning at TransUnion. He is a bilingual, Hispanic, industrial and software engineer, tech-savvy executive, senior management consultant, and Northwestern Graduate Adjunct Lecturer with 25+ years of extensive, global and holistic experience in corporate growth strategy, innovation, competitive insights, transformation, M&A support, corporate dev, applied technology, analytics/AI/ML, training and executive facilitation with F500 and global organizations across industries in the US, Canada, Latam and Europe. He is a consummate problem solver, entrepreneurial, self-starter, life-long learner, and hands-on executive with a passion for leading and driving critical value-creation initiatives working collaboratively with top management teams. Former Booz (Strategy&) strategist. He has advised top management of companies such as GE Capital, Cargill, AMA, BP Castrol UK, SCA, AGP Glass, Scotts, ADP, Aramark, Goodyear, Clorox, United Airlines, LyondellBasell, VNSNY, Heidrick & Struggles, Cushman & Wakefield, Cementos Argos, Elsevier, Vitalmex, Surgical Solutions and other Fortune 1000 & middle-market, PE (TPG, Alticor, Australis), VC (Outerwall, Cooper Fund), hedge funds and new ventures. Industry exposure includes engagements in automotive, biosciences, consumer goods, apparel, education, fashion, cosmetics, financial services, insurance, hedge funds, healthcare/wellness, services, industrial, real-state services, commodities, non-for-profit, media and entertainment, professional services, tech, internet, and big data/AI/ML. Mr. Bernal holds four masters degrees including: ■ MBA in Strategy/Marketing/Technology from Kellogg (Northwestern) ■ MSc Computer Science from Georgia Tech, Specialized in Interactive Intelligence. Focus on applied AI & ML ■ MSc Finance from Uniandes ■ MSc Marketing from Uniandes He holds a BSc in Industrial Engineering (Best graduation project of the class) from Pontifical Xaverian University and completed several executive education programs at Harvard, MIT, Wharton, UT Austin, CCL Singapore, Kellogg, and UC Berkeley. For the last 15 years, he has been a Graduate Adjunct Faculty at Northwestern University MSc in Communications leading a managing global and virtual teams class. In 2016, he won the Henry Peucil Award from the Turnaround Management Association. In 2013 was top-2 finalist at the AMCF Consulting awards. He is multicultural, 100% Bilingual (English/Spanish), US/Colombian citizen. He is a professionally certified full-stack software developer and UI/UXD from UT Austin.

Experience

29 yrs 5 mos
Total Experience
6 yrs 9 mos
Average Tenure
16 yrs 5 mos
Current Experience

Transunion

Senior Director, Strategy and Planning - Specialized Risk Group

Jan 2021Present · 5 yrs 5 mos · Chicago, Illinois, United States

  • Head of the Strategy and Planning function for a USD$300MM+ Information Technology SaaS, Cloud-based, Big-data, Analytics, AI/ML, Data Science, and Insights business unit at TransUnion, driving strategy, execution, and performance improvement in close collaboration with multiple cross-functional teams to achieve corporate objectives. The responsibilities of my team are business-wide and encompass:
  • ■ Articulating, executing, and tracking robust BU's multi-year strategic growth plan, related operational plans, solution delivery roadmaps and financial forecasts.
  • ■ Discovering, articulating, and program-managing a large portfolio of ley strategic corporate growth, innovation, performance improvement, and transformational initiatives (i.e. 20+) leveraging enterprise resources.
  • ■ Cross-functional execution coordination and performance tracking across a broad spectrum of stakeholders (i.e. 26+ teams, 60+ people, 50+ projects), including corporate lines of business, product management, data acquisition, data science and analytics, technology, sales, marketing, finance, operations, compliance, HR, and legal, functioning as a Project Management Office (PMO).
  • ■ Developing meaningful and actionable customer and competitive insight through primary and secondary research to shape growth strategy and maintain a competitive advantage.
  • ■ Communicating and engaging with key stakeholders to support cross-functional coordination and communication, including implementing stakeholder-specific engagement models and driving the preparation and delivery of key executive reports (i.e. periodic business performance reviews, town halls, and CEO reviews).
Strategic PlanningExecutive TeamFacilitationExecution of Business PlansExecutive LeadershipCredit Reporting+12

Northwestern university school of communication

Graduate Adjunct Lecturer of Management - Managing Global and Virtual Teams

Jan 2010Present · 16 yrs 5 mos · Evanston, Illinois, United States

  • Lead a graduate-level management class at Northwestern (Top 10 US University) focusing on the challenges and opportunities associated with leading and managing global and virtual teams in today's globalized economy. The course covers a range of crucial topics, including:
  • ■ Designing and leading high-performance teams.
  • ■ Culture and communication dynamics in global contexts.
  • ■ Cross-cultural leadership strategies.
  • ■ Effective project management in a global context.
  • ■ The application of technology in global business settings.
  • ■ Techniques for successful virtual and cross-cultural team management.
  • ■ Best practices in global innovation.
  • This course aims to provide students with a comprehensive understanding of the complexities involved in global and virtual team leadership, equipping them with valuable skills for success in today's interconnected world.
FacilitationPresentation SkillsContent DevelopmentPresentationsTeachingTeam Leadership+6

Growth decisions inc.

Managing Director - Practice Founder

Jan 2005Jan 2021 · 16 yrs · United States, Canada, Latin America and Europe

  • Led premier boutique Chicago-based management consulting and technology practice specializing in (1) Growth Strategy & Corporate Development, (2) Market & Competitive Insights, (3) Transformation & Performance Improvement, (4) Innovation & New Ventures, (5) AI. Advanced Analytics, Data Science & Technology, and (6) Leadership, Training and Teaching.
  • Since 2005, assisted leading organizations in the US & Canada, Latin America, and Europe solving complex growth strategy problems. Key solutions offered include:
  • ■ Growth Strategy Advisory: C-suite–level guidance on corporate strategy, growth, and M&A for sustained market leadership.
  • ■ Transformation & Performance Improvement: Comprehensive solutions to streamline operations, drive efficiency, and manage major organizational change.
  • ■ End-to-End AI / Tech Development: Full-spectrum planning, building, and implementing of customized technology solutions for strategic objectives.
  • ■ Turn-Key Training Programs: Tailored courses on leadership, innovation, and analytics, bridging academic rigor with practical application.
  • ■ Executive Facilitation: Structured off-sites and leadership sessions to solve complex issues, drive alignment, and foster collaboration.
  • ■ Growth Companion AI App: Designing and deploying AI-driven workflows that automate tasks and enhance decision-making.
  • Industry experience included engagements in Automotive, Biosciences, Consumer Goods, Apparel, Education, Fashion and Cosmetics, Financial Services, Insurance, Health Care, Wellness, Industrial, Commodities, Non-for-Profit, Media and Entertainment, Professional Services, Technology, Internet.
  • Clients included companies such as GE Capital, Cargill, AMA, Cushman & Wakefield, BBVA, BP Castrol UK, United, SCA, AGP Glass, Scotts, ADP, Aramark, LyondellBasell, VNSNY, Heidrick & Struggles, Cementos Argos, Vitalmex , other Fortune 1000, Northwestern University, middle-market companies, PE funds, VC funds, hedge funds and selected new ventures.
Executive TeamFacilitationExecution of Business PlansProject ManagementProduct DevelopmentPresentations+8

Eastman chemical company

Manager, Global Innovation and Business Development

Jan 2002Jan 2005 · 3 yrs · United States

  • Assisted top management in the identification, development, and implementation of strategic growth opportunities outside the traditional chemical space by leveraging global access to new technologies, markets, and teams. Eastman manufactures and markets chemicals, fibers, and plastics worldwide Eastman is a Fortune 500 company with 2008 sales of $6.7 billion, and approximately 10,000 employees. Eastman has 11 manufacturing sites in seven countries, supplying its products throughout the world.
Execution of Business PlansProject ManagementProduct DevelopmentPresentationsTeam LeadershipReasoning Skills+5

Strategy& (formerly booz & co)

Business Associate

Jan 2000Jan 2002 · 2 yrs · Chicago, IL, Multiple, United States

  • As Management Consultant, assisted Fortune 500 corporations on strategy development and implementation across industries related to business development and growth, marketing strategy and sourcing. Booz & Company is a global management consulting firm founded in 1914 by Edwin Booz. It is recognized as one of the most prestigious management consulting firms in the world. It has 60 offices in 33 countries, 3000 employees and revenues in 2008 of $1.1b.
Execution of Business PlansProject ManagementPresentationsTeam LeadershipReasoning SkillsCompetitive Advantage+3

Bbva

Head of Marketing, National Manager, Marketing and R&D (New Products)

Jan 1997Jan 1999 · 2 yrs · Bogota, Colombia

  • Managed strategic growth of corporation by increasing efficiency and products, services and channels. Banco Bilbao Vizcaya Argentaria, S.A. (BBVA) is a multinational Spanish banking group. BBVA is the second largest bank in Spain and 7th largest financial institution in the Western world with a market capitalization of over 61 billion €
Execution of Business PlansProject ManagementPresentationsTeam LeadershipReasoning SkillsCompetitive Advantage+3

Pontificia universidad javeriana

Professor of Marketing

Jan 1996May 1998 · 2 yrs 4 mos · Bogota,D.C., Capital District, Colombia

  • Undergrad marketing strategy class at the School of Engineering - Industrial Engineering
Execution of Business PlansPresentationsTeam LeadershipReasoning SkillsCompetitive AdvantageAttention to Detail+2

Education

Northwestern University - Kellogg School of Management

Master in Business Administration M.B.A. - Top 5 US MBA program

Georgia Institute of Technology

Master of Science in Computer Science

The University of Texas at Austin

Post Graduate Program in Artificial Intelligence and Machine Learning: Business Applications — McCombs School of Business - Top 6 US Business Analytics School

The University of Texas at Austin

Post Graduate Program in User Experience Design: UI/UX for Data-driven Business Applications — McCombs School of Business - Top 6 US Business Analytics School - In progress

Universidad de Los Andes

Master's degree (Specialist)

Universidad de Los Andes

Master's degree (Specialist)

Pontificia Universidad Javeriana

Bachelor of Science - BS

Oakton College

Continuing Education

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