Dayne Watkins

Digital Marketing Specialist

Austin, Texas, United States4 yrs 6 mos experience

Most Likely To Switch

Key Highlights

Expert in crafting compelling brand messaging.
Featured in Austin's Voyage magazine for creative work.
Placed in Austin Film Festival screenplay competition.

Stackforce AI infers this person is a B2C copywriter and messaging strategist with expertise in brand storytelling.

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Skills

Core Skills

CopywritingMessaging Strategy

Other Skills

MessagingCreative StrategyBrand positioningGo-to-Market StrategyCreative DirectionSquarespaceBusiness OwnershipWeb DesignBranding strategyLogo DesignEditingBranding & IdentityWritingSocial Media MarketingTeamwork

About

After graduating from Texas State with a degree in Advertising (eat ’em up, Cats), I started out as a copywriter at agencies like The Fantastical and Merkle B2B, eventually becoming Senior Copywriter at cybersecurity leader, N-able. Along the way, I was referred to and worked with big U.S. brands like The Cheesecake Factory, North Italia, and Flower Child. I also placed in the Austin Film Festival screenplay competition, spoke at my college’s advertising club, and was featured in Austin’s Voyage magazine. Today I help companies craft a messaging strategy, find their voice, tell a story, speak to their audience and communicate clear, creative, and conversation-focused copy that AI could never replicate. My mission is simple: help brands communicate clearly, stand out, and scale through better storytelling.

Experience

4 yrs 6 mos

Total Experience

2 yrs

Average Tenure

2 yrs 5 mos

Current Experience

Factory settings llc

Senior Copywriter

Jan 2024 – Present · 2 yrs 5 mos · Austin, TX · On-site

Factory Settings is my independent outlet for freelance copywriting, messaging, and brand strategy projects. I’ve worked with major U.S. brands including The Cheesecake Factory, North Italia, and Flower Child. While the work is primarily writing and strategy, I occasionally collaborate with local Austin-based designers or editors when a project requires additional support.

CopywritingMessagingMessaging strategy

N-able

Senior Copywriter

Dec 2022 – Aug 2025 · 2 yrs 8 mos · Remote

Senior copywriter on an in-house creative team for a cybersecurity company. I've written for emails, scripts, social, and print. I've also worked on the mesaging strategy for their N-sight product/landing page revamp.

Copywriting

Merkle

Copywriter

Dec 2021 – Dec 2022 · 1 yr · Remote

Merkle is one of the largest B2B agencies I had the pleasure to work at right out of college. I wrote a lot of emails, social, scripts and headlines. Here, I learned to work with a team even though it was remote, communicate with my creative director, and work on my copywriting techniques.

Copywriting

The fantastical

Copywriter Intern

May 2021 – Aug 2021 · 3 mos · Remote

The Fantastical is a smaller B2C agency in Boston that I interned for in my last semester of college. I mainly wrote captions for social on accounts like the popular fast food chain, Friendly's, but every now and then would be asked to write some headlines for print ads at the White Elephant Resports.

Copywriting