Feb 2024 – Sep 2025 · 1 yr 7 mos · Bengaluru, Karnataka, India · On-site

• Driving growth across user acquisition, personalisation, and marketing tech in upGrad, with a strong focus on AI-led tooling and conversion-led product strategy.
• User Acquisition & Funnel Optimisation: Introduced a goal-based discovery flow grounded in user research and funnel data, leading to a 20% lift in lead conversion and sharper targeting.
• Brand & Experience Overhaul: Led the rebranding of the homepage and rolled out a unified design language across the website, modernising the product’s visual and UX identity in line with customer expectations.
• Sales Enablement via AI: Built a call transcription and scoring system that predicts lead conversion likelihood, processing 5000 hours of calls/month, empowering Sales teams to prioritise high-potential prospects and improve pitch quality using a predefined rubric.
• Behaviour-Based Personalisation: Created a user persona dashboard (Tableau-powered) using AI-extracted behavioural and demographic data from call transcripts—now used org-wide for real-time personalization across campaigns.
• Marketing Attribution & Efficiency: Designed and implemented a channel attribution engine, accurately assigning conversions across paid, organic, and affiliate channels, contributing to a 10% reduction in paid CAC and improved ROI reporting.
• Infrastructure for Experimentation: Replaced third-party tools by developing an in-house A/B (split) testing suite, enabling rapid experimentation and delivering ₹2M in annual savings.
• Internal Delivery Tooling: Developed a Content Management System (CMS) for Delivery and Content teams, reducing product-engineering dependencies and accelerating production cycles. Initiative was based on workflow audits and team interviews.

Apr 2023 – Jan 2024 · 9 mos

• As the Product owner of TTT Academy, the ed-tech vertical of TTT, I am responsible for overseeing the entire product development lifecycle, including product and marketing strategy formulation, roadmapping, backlog management, etc.

Nov 2021 – May 2023 · 1 yr 6 mos

May 2019 – Nov 2021 · 2 yrs 6 mos

• Roles and responsibilities as a Product analyst:
• Understanding product vision, work with different stakeholders, structuring roadmaps.
• User-focused thinking, constructing user flows, and prioritizing upcoming features.
• Workflow analysis, and data analysis to support and implement business processes and decisions.
• Owning PRDs, tech documents, and timeline trackers, user stories, wireframing, UI/UX, iterative development.
• Improving tech and non-tech process flows.
• Inducing a data-driven approach to content curation & user engagement.

May 2019 – Nov 2021 · 2 yrs 6 mos

• Roles and responsibilities as QA analyst :
• Test Plan and Management
• Regression automation using Cypress
• Analyzing the requirement document and extract the test scenarios.
• Test Cycle maintenance and execution.
• Mobile and website testing.
• Defect logging and tracking in Jira and Notion.

Dec 2017 – May 2019 · 1 yr 5 mos · Kolkata Area, India