Debolina Mukherjee

CEO

Mumbai, Maharashtra, India6 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led growth for 8 brands at Nykaa.
Executed due diligence on 12 deals at KPMG.
MBA from Indian School of Business with dual majors.

Stackforce AI infers this person is a Marketing and Finance professional with expertise in E-commerce and Brand Management.

Contact

Skills

Core Skills

Marketing StrategyBusiness StrategyFinancial AnalysisStakeholder ManagementFinancial Planning

Other Skills

Performance MarketingCRMAd TechMarketingNegotiationAnalyticsAd salesStrategic PlanningBusiness AnalysisBusiness ModelingMicrosoft ExcelMicrosoft OfficePowerPointMicrosoft WordResearch

About

Currently working as a Senior brand manager for Nykaa’s private (owned) brands. My scope spans across 8 brands in 5 categories. I am responsible for growth on nykaa’s online channels, planning marketing spends, managing promotion budgets and delivering EBITDA goals for the online channel. I am also responsible for ad spend efficiency and discount reduction as key goals to drive profitability and growth. Previously, I was working on strategic projects in the CEO’s Office, Nykaa beauty. I was responsible for driving projects and initiatives for the Beauty business with cross functional teams. Some of my key goals included improving profitability, building org structure efficiency, improving customer experience and driving collaboration with strategic partners. I completed my MBA at the Indian School of Business with dual majors in Strategy and Marketing. I am a Chartered Accountant. Post my CA, I worked with KPMG in Deal Advisory. I have successfully executed due diligence on over 12 deals (cumulative deal value INR 1.3 Bn) and assisted leading PE/VCs for potential acquisitions. I completed my CA articleship with EY in Risk Advisory services.

Experience

6 yrs 7 mos

Total Experience

3 yrs 3 mos

Average Tenure

4 yrs 8 mos

Current Experience

Nykaa

3 roles

Leading Ecom & Growth - House of nykaa brands

Promoted

Apr 2024 – Present · 2 yrs 1 mo · Mumbai, Maharashtra, India

Currently a leading Nykaa’s owned brand portfolio comprising of 8 brands - Nykaa cosmetics & Kay Beauty being the largest. Responsible for driving topline growth for Nykaa’s private label brands spanning across 5 categories as well as holding P&L responsibility on GM, promos & marketing.
Leading growth for the private brands along with Marketing Strategies.
Responsible for driving profitability and deliver EBITDA at a quarterly level
Leading pricing & promotions at omnichannel level.
Performance Marketing & CRM for the portfolio at an omnichanel level
Driving topline growth for Beauty private label brands.
Building online and offline strategies for brand growth
Devising portfolio level strategies for the right product market fit
Building detailed daily, monthly and annual plans to achieve brand objectives.

Marketing StrategyBusiness StrategyFinancial PlanningPerformance MarketingCRM

Chief of Staff to Nykaa Beauty CEO

Jul 2022 – Apr 2024 · 1 yr 9 mos · Mumbai, Maharashtra, India

Driving Strategic projects for the Beauty business
Assisting the CEO in day to day decisions using data backed insights
Developing plans for large brands & house of brands to unlock growth through marketing levers
Responsible for building processes with cross functional teams to drive efficiency
Responsible for driving strategic decisions on Nykaa’s loyalty program along with key decisions on product and P&L for loyalty
Responsible for building the Annual Operating Plan for the beauty business
Working with product teams to evaluate solutions through tech interventions.
Working on Operations excellence charter to create a superior end to end experience for the customer.
Leading CX charters for the Beauty business
Extensive stakeholder management across the organization to identify and drive projects to continuously improve the profitability.

Financial AnalysisAd TechStakeholder Management

Manager - Business Finance

Sep 2021 – Jul 2022 · 10 mos · Mumbai, Maharashtra, India

Responsible for managing the P&L along with Business head, delivering Gross Margin and EBITDA goals for the Beauty P&L
Tracking KPIs and sharing regular business Updates with Senior Management
Conducting deep dive on business metrics and assessing areas of improvement with relevant functional teams
Responsible for building models to drive decision making for the P&L
Helped build the Operations charter to drive efficiency in Fulfillment and reduce Damages

Financial AnalysisFinancial Planning

Kpmg

Associate - Deal Advisory

May 2018 – Apr 2020 · 1 yr 11 mos · Mumbai, Maharashtra, India

M&A Due Diligence and Financial modelling
Market Analysis and competitor benchmarking
Industry point of view reports

Ey

CA Intern, Risk Advisory (FS)

Oct 2014 – Sep 2017 · 2 yrs 11 mos · Mumbai

Monitoring internal controls of forex and derivatives deals for major foreign banks
Identifying process gaps and risk in daily banking activities
Internal compliance basis bank's country specific policies and global policies
External compliance basis RBI guidelines on Fixed Income and Money Market transactions