Jul 2023 – Aug 2024 · 1 yr 1 mo · Durgapur, West Bengal, India

• Accountable for the Foods & Nutrition portfolio, handling iconic brands such as Horlicks, Boost, Kissan, Hellmann’s, Knorr, Brooke Bond, Lipton, Bru, and others.
• Overseeing operations across 3 districts in & around Durgapur, leading a team of 33 members to deliver an annual business turnover of ₹36 Crores.
• Responsible for Effective Coverage, NPD launches, AOV, ABC, TA, AA, and MD products, ensuring strong numeric and weighted distribution on a monthly, quarterly, and annual basis.
• Accountable for driving sustainable growth while maintaining financial health and profitability across 5 RS (Redistribution Stockists) by consistently achieving top-line targets.
• Leading the training and upskilling initiatives for the sales and merchandising team to effectively manage a complex and evolving business environment, while embracing dynamic digital transformation initiatives.
• Accountable for a new channel FLO (Food Linked Outlet), where product-linked target and visibility scores were to be achieved.
• Responsible for maintaining channel-wise SOB, resulting in better ROI for the business partners.

Dec 2021 – Jul 2023 · 1 yr 7 mos · On-site

• Accountable for achieving allocated Primary and Secondary Sales Targets monthly, quarterly, and annually.
• Accountable for Distribution Efficiency, Billing Efficiency and Numeric & Weightage Distribution as per company norms within the stipulated time frame every month.
• Motivate the sales force team to deliver at times in the most effective and efficient ways possible in accordance with organisational guidelines.
• Establishing new accounts (New Distributors), and training them to become profitable and fill market gaps.
• Managing distributors to expand outlet coverage and maximise portfolio growth in order to promote volume growth.
• Upholding critical customer relationships, providing customer care and post-sale support.
• Maintaining distributors' inventory in accordance with standards, resolving distributors' claims, and giving distributors access to daily updated data.
• Increasing brand awareness and sales by way of a variety of promotional activities.
• Building positive relationships with Distributors and Retailers; successfully resolving Market Issues and Retailers' Claims.
• Purchasing and maintaining stocks, updating data, updating accounts, and updating all records and papers (both hard copy and digital copies).
• Payment collection follow-up.
• Monitor, record, and assess the performance of the company's assets in accordance with retailer standards to ensure that they are used to their full potential and contribute to the growth of both volume and value.
• Drive and achieve Focus Month Objectives each month in an efficient and effective manner.

Nov 2021 – Nov 2021 · 0 mo · On-site

• Getting familiar with the industry's buzzwords and how on-the-field work is conducted.
• Observing the PSR take orders, interact with stores, and understand how to do it.

May 2021 – Jul 2021 · 2 mos · Kolkata, West Bengal, India

• Laying the groundwork for the roll-out of Project PACE in E-CAL by driving GPS capture and ensuring high accuracy of outlet GPS.
• Understanding the shift in consumer behavior due to the pandemic.
• In-depth competitive analysis based on manpower planning and trade schemes.
• A detailed study on how the restriction in market operating hours affected local small outlets during Covid-19
• Assisted the DSs and TLs with technological adaptation to enhance sales performance.