Oct 2025 – Nov 2025 · 1 mo · Gurugram, Haryana, India · On-site

Sep 2023 – Aug 2025 · 1 yr 11 mos · Noida, Uttar Pradesh, India · On-site

• Led end to end execution of myET platform for personalized news suggestions to increase page views per user
• Launched complimentary benefits program as part of Monetization strategy to generate listing revenue
• Developed a central database for entire platform audience to generate revenue and targeted news marketing
• Working on improving Prime subscriber experience to maintain a gradually increasing CSAT.
• Increasing ETMarkets active user base by focusing on targeted app downloads.
• Integrating various Times Internet products across ET as part of collaborative strategy for cross-sell, up-sell and increasing ARPU.

Oct 2021 – Sep 2023 · 1 yr 11 mos · Noida, Uttar Pradesh, India · On-site

• Optimized subscriber homepage, the main homepage of The Economic Times by restructuring completely. Conducted multiple user research, understood user expectations and increased subscriber satisfaction
• Increased newsletter subscribers base by running multiple initiatives across off platform and on-platform
• Led multiple product initiatives to increase app downloads using targeted segmentation
• Led subscriber engagement pod and increased paid user engagement by multiple initiatives hereby increasing the subscriber retention
• Led multiple initiatives to increase prime content consumption among ETPrime users
• Strategised, communicated, and brought confidence to the team to work on different disruptive innovations

Sep 2020 – Oct 2021 · 1 yr 1 mo

• Led product and delivery for Native App Testing for Mobile Apps .
• Worked on LT Browser, Responsive browser for developers.
• Prioritised new features, customer requirements, customer defects, stakeholder requirements needs for mass.
• Analysed user behavior on Amplitude, brought actionable insights and implemented improvements.
• Worked on Role Based Access Control model
• Worked on Dashboard revamp hence increasing engagement inside the product

Jun 2019 – Sep 2020 · 1 yr 3 mos

• Worked on product features like Screenshot API, screenshot of pages behind login, screenshot scheduler, scheduled PDF reports.
• Performed quality assurance controls on products
• Conducted research to identify customer needs and market gaps
• Prioritized the implementation of new features and set specific timelines
• Took user feedback on intercom drips, NPS, sales calls and converted them into product enhancements and requirements and documented requirements on JIRA.
• Roadmap planning with the leadership team, dividing it into sprints and tracking with the engineering team on JIRA

Sep 2017 – May 2019 · 1 yr 8 mos

• Working in a B2B SaaS startup from the scratch. Helping in evolving LambdaTest from the beginning. After building the base of marketing, now taking the baby steps towards more challenges in different fields of marketing.
• Worked on Community building for communities like Quora, Medium, Dzone
• Content Marketing Strategization and Execution
• Customer Success- took care of customer issues and kept them informed
• Social Media Optimization, strategy creation, and managing engagement for Social Media
• Guest Posting on various websites.
• Designed the complete Affiliate Marketing program and helping in distributing and getting more affiliates.
• Growth Tracking, optimized pages for conversion rate optimization.
• Designed NPS system for LambdaTest and maintained campaigns, score.