Deena Priest — Co-Founder

Senior leaders often know they want more autonomy but struggle to turn years of experience into a clear, sellable consulting or coaching offer. I help you turn your experience into a profitable coaching or consulting business – without undercharging or time wasted on trial-and-error. This is for you if you’ve lived inside performance cycles, restructures, steering committees, and “do more with less”… and you want a business built on credibility, outcomes, and a small number of premium clients. If you’ve left (or are ready to leave) a senior role in a mid to large corporate business, you probably recognize this: 1. You’re brilliant at delivering complex projects… but talking about your own offer feels vague. 2. You want freedom, but you don’t want your income to fall off a cliff. 3. You keep hearing “charge your worth”, yet you have no idea what “premium” actually means. You didn’t build a 15+ year career to become a $150/hr freelancer. ------ A. WHAT WE DO TOGETHER I work with corporate directors, VPs and senior leaders to: 1. Design a market-relevant, premium coaching/consulting offer that leverages your track record (not generic “life coaching”). 3. Build a de-risked, structured plan to replace – and then exceed – your corporate salary with a small number of well-fit clients. 3. Create a simple, repeatable client acquisition system (often LinkedIn-led) so you’re not relying on random referrals or hope. 4. Navigate the identity shift from employee to business owner, so selling starts to feel natural, not needy. -------- B. WHO AM I I spent two decades in high-pressure environments across law, top-tier consulting and commercial leadership, working with senior stakeholders who expected results, not fluff. I’ve coached 150+ executives and senior leaders through big transitions – including turning “hidden expertise” into visible, premium offers that real clients pay for. ------ C. WHAT YOU CAN ACHIEVE 1. A sharp, confident vision of what’s next (not just “I’ll be a coach”). 2. A clearly defined, premium offer that you can explain in one or two sentences – and that clients will happily pay for. 3. Pricing, positioning and messaging that reflect your seniority, not junior contractor rates. 4. An authority-led personal brand and simple sales process that consistently creates opportunities and conversations. ------ D. HOW TO WORK WITH ME 👉 Learn more / apply for the next Corporate Pivot Accelerator cohort here: https://deenapriest.org Or send me a DM with the word SAVVY and a line about where you’re at now.

Stackforce AI infers this person is a Coaching and Consulting expert with a focus on executive transitions and business strategy.

Experience: 20 yrs 4 mos