Jun 2025 – Oct 2025 · 4 mos · Remote

Dec 2024 – May 2025 · 5 mos · Hyderabad, Telangana, India · On-site

• Category Creation: Pioneered Advisory Accounting Platform positioning, transforming the commodity market into a premium category
• Strategic Validation: Achieved significant organic growth with zero advertising spend, proving the education-over-promotion hypothesis in a complex B2B market
• AI-Enhanced Operations: Accelerated campaign execution by 75% through AI workflows

Jul 2024 – Nov 2024 · 4 mos · Hyderabad, Telangana, India · Remote

Sep 2023 – Dec 2023 · 3 mos · Remote

• The PMM Leadership Accelerator empowers today's product marketing leaders to become the C-suiters of tomorrow.
• What I Do:
• Drive Revenue Growth: Spearheaded initiatives that significantly increased ARR and shortened sales cycles, fostering substantial growth over the years.
• Product Marketing Impact: Successfully transformed an unknown insurance telematics solution into a market-leading product, driving robust sales growth over two years.
• Strategic Vision: Recognized for designing robust marketing roadmaps, leading revenue growth initiatives, and launching leading products in the IT sector.
• My Educational Arsenal:
• Leadership with AI from the Indian School of Business
• Specialist Award in AI Marketing from The Chartered Institute of Marketing (CIM)
• Certified Product Marketing Leader from the Product Marketing Alliance
• My Approach:
• AI-Enhanced Marketing Expertise: Committed to integrating AI into marketing strategies, leveraging it for predictive analytics, personalized customer experiences, and optimized decision-making processes.
• Product Marketing Leadership: Bringing a nuanced understanding of product positioning, competitive differentiation, and market-fit analysis to develop strategies that resonate with target audiences.
• Team Development & AI Integration: Focused on fostering high-performance teams with AI tools and data-driven insights integral to marketing practices.
• Looking Forward:
• As an innovative marketing leader, I am excited to harness the power of AI in tandem with deep product marketing expertise to propel marketing initiatives, deliver unparalleled business growth, and reinforce our standing as a pioneer in the industry. I am constantly seeking new challenges and opportunities to drive strategic negotiations and cement our company's position as an industry leader.
• Feel free to connect with me to discuss the future of marketing and AI-driven strategies or to exchange ideas about the ever-evolving world of SaaS marketing!

Jul 2023 – Jul 2024 · 1 yr · Hyderabad, Telangana, India · Hybrid

• As Leapfront.ai's Fractional Chief Marketing Officer over a dynamic six-month period, I drove strategic marketing initiatives, significantly enhancing the agency's positioning and operational success by serving B2B SaaS startups. My leadership focused on marrying data-driven insights with agile marketing strategies, fostering innovation, and strengthening client relationships.
• Key Responsibilities:
• Conducted a rapid market adaptation strategy to synchronize Leapfront.ai's service offerings with the evolving needs of the US and UK markets.
• Led a holistic brand revitalization project, sharpening Leapfront.ai's market identity and appeal across targeted industrial sectors.
• Directed targeted digital marketing campaigns, resulting in a notable client base expansion by strategically targeting high-growth sectors.
• Innovated client retention mechanisms, elevating the client experience and bolstering client loyalty through improved feedback loops and success frameworks.
• Optimized marketing operations through advanced analytics, significantly enhancing lead generation efforts and marketing ROI.
• Notable Outcomes:
• Successfully expanded Leapfront.ai's client base by 15%, directly contributing to the agency's market share growth.
• Through strategic engagement and enhanced success frameworks, Leapfront.ai improved client retention rates by 10%, reinforcing its commitment to delivering exceptional value.
• Oversaw a brand overhaul that significantly increased Leapfront.ai's visibility and industry recognition, fortifying its position in key markets.
• Achieved a 25% boost in lead generation, laying a robust foundation for Leapfront.ai's continued growth and market penetration.

Oct 2019 – Jun 2023 · 3 yrs 8 mos · Hyderabad, India

• I designed and executed marketing strategies that resulted in consistent business growth and established the company as an unparalleled authority in ServiceNow's highly competitive partner ecosystem.
• My efforts helped INRY achieve its vision of carving out a niche in the healthcare and manufacturing market segments across North America by positioning it as an innovator that could address industry-specific problems better than its competitors. By speaking the language of its target audience, I helped INRY establish itself as an industry authority.
• I successfully implemented marketing campaigns that delivered exceptional results, like reducing the sales cycle, increasing the win rates, and improving customer loyalty.
• I have a proven track record of consistently delivering superior outcomes across a broad portfolio of products and solutions through effective alignment with OKRs and stakeholder collaboration, endorsing my expertise and value in the ServiceNow Elite Partner landscape.

Jan 2019 – Oct 2019 · 9 mos · Hyderabad Area, India

Sep 2016 – Dec 2018 · 2 yrs 3 mos · Hyderabad Area, India

• Leadership and Strategy:
• Developed and implemented a comprehensive marketing and communications strategy for Xemplar Telematics Solutions, aligning with Prime Technology Group's overall business objectives.
• Oversaw the development and execution of integrated marketing campaigns across multiple channels, ensuring a consistent brand message and a unified customer experience.
• Managed the marketing budget effectively, optimizing resource allocation to maximize campaign ROI.
• Product Marketing and GTM Strategy:
• Spearheaded the product marketing strategy for Xemplar Telematics Solutions, positioning the product for its target market and highlighting its unique value proposition.
• Conduct market research and competitive analysis to inform product positioning, messaging, and pricing strategies.
• Create compelling product marketing materials, including brochures, presentations, and case studies.
• Collaborate with sales and product teams to support product launches and ensure a smooth go-to-market process.
• Brand Management & Comm.:
• Oversaw development and maintenance of the Xemplar Telematics Solutions brand, ensuring consistency and alignment with Prime Technology Group's overall brand identity.
• Developed & executed thought leadership campaigns, positioning Xemplar Telematics Solutions as an expert.
• Managed company's website and social media channels, ensuring up-to-date and engaging content.
• Demand Generation and Lead Nurturing:
• Implemented effective demand-generation strategies to drive website traffic, generate leads, and qualify prospects for sales.
• Developed and managed lead nurturing campaigns, using email marketing, social media, and other channels to nurture leads through the sales funnel.
• Performance Measurement and Reporting:
• Established clear marketing goals and objectives, setting measurable KPIs to track progress and success.
• Monitored and analyzed marketing performance data, using insights to refine strategies and optimize campaigns.

Apr 2015 – Aug 2016 · 1 yr 4 mos · Hyderabad Area, India · On-site

• Strategic Brand Management:
• Develop and articulate a comprehensive brand strategy that aligns with ExterNetworks' overall business objectives.
• Manage and protect ExterNetworks' brand reputation through consistent messaging and branding guidelines across all channels.
• Collaborate with internal stakeholders to ensure brand consistency across all marketing materials, communications, and customer interactions.
• Brand Storytelling and Content Creation:
• Craft compelling and engaging narratives that showcase ExterNetworks' value proposition and expertise in the cloud, iWAN, security, and network operations domains.
• Develop a diverse range of content assets, including blog posts, articles, case studies, videos, and infographics, to educate and inform target audiences.
• Manage and oversee the production of high-quality content that adheres to brand standards and resonates with ExterNetworks' target audience.
• Brand Advocacy and Social Media Engagement:
• Position ExterNetworks as a thought leader in the cloud, iWAN, security, and network operations industries by actively participating in relevant online communities and forums.
• Manage ExterNetworks' social media presence, creating engaging content, responding to inquiries, and fostering meaningful interactions with followers.
• Monitor online conversations and sentiments to identify opportunities for brand promotion and address any potential reputational issues.
• Internal Brand Communication and Employee Engagement:
• Foster a strong brand culture within ExterNetworks by communicating effectively with employees and promoting brand values and messaging.
• Develop and implement internal communication strategies to keep employees informed about company news, initiatives, and successes.
• Engage employees as brand ambassadors, encouraging them to actively promote ExterNetworks' brand and values through their personal and professional networks.

Nov 2012 – Apr 2015 · 2 yrs 5 mos · Hyderabad Area, India

Mar 2010 – Jun 2012 · 2 yrs 3 mos · Hyderabad, Telangana, India · On-site

Apr 2009 – Mar 2010 · 11 mos

Jul 2008 – Mar 2009 · 8 mos

Aug 2002 – Mar 2008 · 5 yrs 7 mos