Dejan Krstic

Co-Founder

Berlin, Germany21 yrs 6 mos experience
Highly Stable

Key Highlights

  • 15+ years of experience in product leadership.
  • Expert in building user-facing applications.
  • Passionate about solving user problems.
Stackforce AI infers this person is a Product Management expert in the Music-Tech industry.

Contact

Skills

Core Skills

Product LeadershipProduct StrategyProduct ManagementCoachingPublic SpeakingUser Experience (ux)People ManagementBusiness Analysis

Other Skills

Agile MethodologiesAgile Project ManagementAsset ManagementAudio RecordingBusiness-to-Business (B2B)Collaborative WorkCommunicationCross-functional CollaborationsCross-functional Team LeadershipData AnalysisData Driven TestingData-driven Decision MakingDecision-MakingDeliverablesDigital Asset Management

About

I'm a passionate Product lead with 15+ years of experience in user-facing applications & analysis tools. I enjoy working as part of a team to solve complex problems using data and am excited by the potential of technology to improve society. I understand how to build products from scratch and expand/grow them strategically. At Spotify, my mission is to unlock the potential of human creativity - by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. My motivation is driven by the passion to solve user/customer problems and to create value. It's very important to me to foster good relations across teams and to take the time to help and share knowledge and expertise with everyone.

Experience

21 yrs 6 mos
Total Experience
4 yrs 4 mos
Average Tenure
4 yrs
Current Experience

Https://www.dejan-krstic.com/

Product Management Coach

Mar 2025Present · 1 yr 3 mos · Remote

  • I help product teams move faster, think clearer, and build smarter by combining deep domain expertise with battle-tested product frameworks and a people-first approach. With over 15 years of product leadership experience in the music-tech space, I've worked across B2C and B2B, helping launch, scale, and sometimes gloriously fail products. Every step brought its own lesson, and I use that knowledge today to empower others to do better work.
  • What I Do
  • I focus on building high-performing product teams grounded in a culture of ownership, trust, and continuous experimentation. My approach emphasizes coaching teams to make outcome-driven decisions through strategic alignment, value-focused delivery, and proven discovery practices. I specialize in shaping product strategies that connect user needs with business objectives, delivering operationally efficient solutions in complex, high-stakes environments.
  • How I Lead
  • I strive to foster environments where psychological safety, curiosity, and a sense of purpose thrive. I've championed collaborative planning, embraced failure as a catalyst for learning, and mentored individuals to grow in their craft and confidence.
  • I also speak at product events and mentor aspiring PMs through programs like Product School.
End User ResearchBusiness-to-Business (B2B)Stakeholder ManagementFeaturesProduct LeadershipProduct Strategy

Product school

2 roles

Product School instructor

Jan 2024Present · 2 yrs 5 mos

Decision-MakingStrategyEnd User ResearchSoftware as a Service (SaaS)Business-to-Business (B2B)Stakeholder Management+4

Featured Speaker at Product School

Mar 2022Present · 4 yrs 3 mos

  • Product School is a global leader in Product Management training with a community of over one million product professionals. As a featured speaker, I help inspire the next generation of Product Managers to create innovative products and apply best practices in their work.
CommunicationCollaborative WorkPresentationsTeam ManagementDecision-MakingStrategy+10

Spotify

3 roles

Group Product Manager Creator and Enterprise Payouts at Spotify

Sep 2023Present · 2 yrs 9 mos · Berlin, Germany

CommunicationCollaborative WorkPresentationsTeam ManagementDecision-MakingStrategy+13

Product Lead Royalties & Reporting EMEA

Promoted

Jun 2022Sep 2023 · 1 yr 3 mos · Berlin, Germany

CommunicationCollaborative WorkPresentationsTeam ManagementDecision-MakingStrategy+12

Senior Product Manager

Nov 2021Jun 2022 · 7 mos · Berlin, Germany

CommunicationCollaborative WorkPresentationsDecision-MakingStrategyUser Experience (UX)+11

Soundcloud

2 roles

Lead Product Manager

Feb 2020Nov 2021 · 1 yr 9 mos

  • Insights & Royalties
CommunicationCollaborative WorkPresentationsDecision-MakingStrategyUser Experience (UX)+11

Lead Product Manager

Feb 2019Feb 2020 · 1 yr

  • Royalties & Reporting
CommunicationCollaborative WorkPresentationsDecision-MakingStrategyUser Experience (UX)+11

Bmg - the new music company

6 roles

Director Business Analysis

Mar 2017Feb 2019 · 1 yr 11 mos

CommunicationCollaborative WorkPresentationsPeople ManagementCross-functional CollaborationsProduct Management

Director Business Analysis

Jul 2014Feb 2017 · 2 yrs 7 mos

  • Royalty Systems & Technical Services
CommunicationCollaborative WorkPresentationsTeam ManagementPeople ManagementCross-functional Collaborations+1

Senior Manager Global Royalty Services & Standards

Promoted

May 2013Jun 2014 · 1 yr 1 mo

  • Worldwide Communication & Data Entry Standardization
  • Data Analysis and Projects
  • Software implementation
  • Technical Service Support
Collaborative Work

Senior Manager

Promoted

Aug 2012May 2013 · 9 mos

  • Royalties Accounting
Collaborative Work

Manager

Sep 2011Jul 2012 · 10 mos

  • Royalties Accounting

Junior Manager

Sep 2010Aug 2011 · 11 mos

  • Royalties Accounting

Universal music group international

Production & Asset Controller

May 2004Jun 2010 · 6 yrs 1 mo · Hannover

Education

SGD

Dipl. eCommerce Manager

Jan 2008Jan 2010

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